This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t be a spammer on Google+. Learn how to use Google+ the right way to drive traffic to your affiliate products. You’ll learn the key ways to use Google+.

1. Targeting Your
Customers Using
Google+
Presented by Kim Beasley
http://KimLive.TV

2. Overview
• What is Google+?
• What types of people use Google+?
• What makes engaging on
•
Google+ unique?
Does interacting on Google+ affect
rankings on Google searches?

3. What types of people
are using Google+?

4. How do you engage
with others on Google+?
•
•
•
•
•
Personal Profile
Business Page
Communities
Hangouts
(regular & on air)
Schedule Events

5. Engagement Component:
Personal profile
•
•
•
•
•
•
Share keyword rich posts
Use hashtags (#)
Share pictures & videos
Share content with targeted
groups - or Circles - of people
Conduct surveys
About page: Content & Links

6. Engagement Component:
Business Page
• Share keyword rich posts
• Use hashtags (#)
• Share pictures
• Conduct surveys
• Share videos
• Host Hangouts on Air
• Create a Hangout Show

7. Engagement Component:
Communities
•
•
•
•
•
Create & Manage communities
for your target audience
to participate in
Create special
categories
Include links in
About section
Conduct surveys
Share videos

8. Engagement Component:
Hangouts
•
Regular
o
o
o
o
Private
Up to 10 people
Only those in
hangout can view
the hangout
Not automatically
recorded
•
On Air
o
o
o
o
Public or Private
Up to 10 people in
hangout
Potentially
unlimited viewers
Can be
automatically
recorded to
YouTube

9. Engagement Component:
Schedule Events
• Public vs. Private
• Interactive Commenting
• Guest Engagement

10. Engagement Component:
Bringing It All Together
•
•
•
•
•
Personal Profile
Business Page
Communities
Hangouts
(regular & on air)
Schedule Events

11. Engagement Component:
Google Search
• Google Authorship
• +1 Activity
• Hashtags
• YouTube Integration

12. How to get in touch with Kim
Google+ personal profile:
•
http://google.com/+KimBeasley
Google+ business pages:
•
•
http://google.com/+KimLiveTV
o producing Google+ Hangout shows so experts
can focus on their message and leave the
technical side to us
http://google.com/+GrowVisibilityWithMe
o Social media strategy planning including
WordPress website development