Digital marketing for magicians
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The document outlines a 12-month social media marketing plan for an organization. It recommends initially focusing on establishing a brand presence by creating profiles, websites and implementing a brand image. It then suggests increasing follower bases through regular posting and engagement over months 4-6. Finally, it proposes focusing on ROI through targeted campaigns, corporate events and partnerships over months 7-12 to drive traffic and followers. The goal is a 50-60% increase in traffic and 5000+ total social media followers by the end of the 1-year period.
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Digital marketing for magicians
- 1. Sanjoy Chatterjee Federation of Indian Magic Associates
- 2. Before we plan… Who are our target audiences? Who are our target customers? What are our target markets? What’s your Brand?
- 3. •Website, Blog, Facebook, LinkedIn, Twitter, Google+ Build your web presence •Create & Store Visuals •Publish, Post, Communicate Create and distribute marketing materials •Build your audience •Build your customers Create a Mailing List •Go National •Go Global Do Outreach Let’s start…
- 4. The initial steps… Create your collaterals ◦ Pictures / Posters ◦ Videos ◦ News ◦ Documents / Leaflets / Brochure Store & Manage in Cloud ◦ YouTube / Vimeo for Videos ◦ Pictures / Documents / Files Dropbox [2 GB free] – http://www.dropbox.com Google Drive [15 GB free] – http://drive.google.com Box [10 GB free] – http://www.box.com OneDrive [7 GB free] - http://onedrive.live.com
- 5. Website Create www.your-brand.in Create you@your-brand.in Steps ◦ Register your domain ◦ Buy Web Hosting & Email Plan Priced: http://in.godaddy.com http://in.business.yahoo.com/ http://www.net4.in http://www.hostgator.in Free: http://www.indiagetonline.in [In initiative by Google]
- 6. Facebook Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps
- 7. LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes
- 8. Twitter Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Increase followers base constantly Network and engage the followers
- 9. Google + Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing (poster, brochures etc.) Tagging
- 10. Blogs Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers www.blogger.com
- 11. Email Campaign Buy / Build your contact list ◦ For Agents ◦ For Customers ◦ For Fans Create Email Content Send Bulk Email biweekly Free Tools ◦ http://mailchimp.com [12000 emails/month] ◦ http://www.zoho.com/campaigns/ [12000 emails/month] ◦ http://www.reachmail.net [12000 emails/month]
- 12. 12 – Month Social Media marketing plan
- 13. 12 – Month timeline [1-3 months] Brand Presence Create website Create Profiles in Social Medias Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/Facebook/ LinkedIn followers 100-2000 followers
- 14. 12 – Month timeline [4-6 months] Brand / Customers Increase follower-base Send Email Campaigns Write Blogs Reply to Fans, Audiences, Customers Traffic Sources Referring sites Search engines Campaigns Project Traffic 25-30 % increase Twitter/Facebook/ LinkedIn followers 1000-3000 followers
- 15. 12 – Month timeline [7-12 months] ROI Focus Event specific Campaigns Target Corporate Events Get along with Agents’ Websites Traffic Sources Referring sites Search engines Campaigns Events Project Traffic 50-60 % increase Twitter/Facebook/ LinkedIn followers 5000+ followers
- 16. Thank You