This document is a summary of an SEO workshop on basic SEO strategies for WordPress websites. It discusses key on-site and off-site optimization techniques, including optimizing titles, headings, images and internal links. It also covers the importance of external backlinks, social sharing and using tools like Google Keyword Planner, Google Search Console and WebsiteGrader to improve search visibility. The goal of these techniques is to optimize a website for relevant keywords in order to increase traffic from search engines.

1. WordPress Workshop Part 6: SEO Basics
Roohi Moolla
CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
Twitter: @roohimoolla
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2. WordPress Workshop Part 6: SEO Basics
What is
• Search Engine Optimization
• More Visibility = More Traffic
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3. WordPress Workshop Part 6: SEO Basics
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4. WordPress Workshop Part 6: SEO Basics
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5. WordPress Workshop Part 6: SEO Basics
•The “Golden Triangle”
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6. WordPress Workshop Part 6: SEO Basics
• Keywords
• On-Site
•Visible/Invisible
• Off-Site
•Backlinks
•Social Channels
•Content SocialBizNow.com

7. WordPress Workshop Part 6: SEO Basics
• Visible
•Title/Page Name
• Description
• Headings <h1>, <h2>…
• Friendly URL
• High-Value, Quality Content
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8. WordPress Workshop Part 6: SEO Basics
Title
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9. WordPress Workshop Part 6: SEO Basics
Title tag
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10. WordPress Workshop Part 6: SEO Basics
Page name
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Page name
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12. WordPress Workshop Part 6: SEO Basics
Permalink
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13. WordPress Workshop Part 6: SEO Basics
Custom Title Tag
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14. WordPress Workshop Part 6: SEO Basics
Meta Description
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15. WordPress Workshop Part 6: SEO Basics
Description
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16. WordPress Workshop Part 6: SEO Basics
• Outbound Links
• Anchor Text
• Keyword Density
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Density
Density
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• Avoid deep directory structures
• Easy Navigation
• Provide a User Sitemap
• Google XML Sitemap generator
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19. WordPress Workshop Part 6: SEO Basics
Sitemap Plugin
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20. WordPress Workshop Part 6: SEO Basics
• Anchor Text best practices
• Heading tags
• Optimize Images
• rel = “nofollow”
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21. WordPress Workshop Part 6: SEO Basics
Heading tags <h1>, <h2>…
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22. WordPress Workshop Part 6: SEO Basics
Heading tags <h1>, <h2>…
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23. WordPress Workshop Part 6: SEO Basics
Optimize images
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24. WordPress Workshop Part 6: SEO Basics
Image Title and Alt Text
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25. WordPress Workshop Part 6: SEO Basics
• Inbound Links & Anchor Text
• Link Locations (blogs, comments,
articles, directories, other websites etc.)
• Social links (Twitter, LinkedIn, Facebook,
YouTube, de.icio.us, Stumble Upon, Digg,
Reddit etc.)
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26. WordPress Workshop Part 6: SEO Basics
Anchor Text
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27. WordPress Workshop Part 6: SEO Basics
• Backlink from High Page Rank
• Recommendations
• Related/Reputable sites
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28. WordPress Workshop Part 6: SEO Basics
External Sites
•Articles
•Blogs
•Directories
•Social
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29. WordPress Workshop Part 6: SEO Basics
External Links
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30. WordPress Workshop Part 6: SEO Basics
• Google.com/adwords
• Google.com/maps
• Google Webmaster Tools
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31. WordPress Workshop Part 6: SEO Basics
Keyword Tool
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32. WordPress Workshop Part 6: SEO Basics
Keyword Tool
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33. WordPress Workshop Part 6: SEO Basics
Google Maps
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34. WordPress Workshop Part 6: SEO Basics
Get found locally
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35. WordPress Workshop Part 6: SEO Basics
WebsiteGrader.com
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36. WordPress Workshop Part 6: SEO Basics
WordPress Site Stats
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37. WordPress Workshop Part 6: SEO Basics
More Info:
www.SocialBizNow.com
Info & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com
Social Media Conference, Oct 22/23 - Wine Country, CA
Thank You!
Twitter: @roohimoolla
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