This document is a summary of an SEO workshop on basic SEO strategies for WordPress websites. It discusses key on-site and off-site optimization techniques, including optimizing titles, headings, images and internal links. It also covers the importance of external backlinks, social sharing and using tools like Google Keyword Planner, Google Search Console and WebsiteGrader to improve search visibility. The goal of these techniques is to optimize a website for relevant keywords in order to increase traffic from search engines.