Affiliate Summit West 2014

Grill the Affiliate Manager:

Questions You Want Answered
Tricia Meyer, Sunshine Rewards (@sun...
Agenda
•
•
•
•
•
•

Introductions
Panel Background
Speed Round
Approving and Rejecting Affiliates
Communicating with Affil...
Introductions
• Tricia Meyer, Sunshine Rewards
– @sunshinetricia, Tricia@tricia.me

• Greg Hoffman, Greg Hoffman Consultin...
Panel Representation
•
•
•
•

In-House versus Outsourced
Recent versus Long-term Management
No Network Management
YMML—You...
How Important Is Relationship With
Affiliate Manager?

2013 Affiliate Summit AffStat Report
What Affiliates Say
• "These people need to be fired: Affiliate
managers who do not respond to emails, who
expire publishe...
Speed Round
• Yes or No Answers Only!

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliatego...
Approving and Rejecting Affiliates

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategoril...
Communicating with Affiliates

2013 Affiliate Summit AffStat Report
Communicating with Affiliates

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, G...
Benefits of Working With Affiliate
Managers

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affil...
Audience Questions
• Submitted in Advance
• Tweeting During Presentation
• Open Mic
•
•
•
•

Tricia Meyer, @sunshinetricia...
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Grill the Affiliate Manager: Questions You Want Answered

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: In-house and outsourced program managers take the hot seat to answer questions about commissions, promotions, recruitment, coupon sites, communication, and more. Nothing is off-limits!

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Grill the Affiliate Manager: Questions You Want Answered

  1. 1. Affiliate Summit West 2014 Grill the Affiliate Manager: Questions You Want Answered Tricia Meyer, Sunshine Rewards (@sunshinetricia) Greg Hoffman, Greg Hoffman Consulting (@akagorilla) Mike Nunez, AffiliateManager.com (@MikeNunez) Rebecca Pollard, Pet360, (@RebeccaP_Pet360)
  2. 2. Agenda • • • • • • Introductions Panel Background Speed Round Approving and Rejecting Affiliates Communicating with Affiliates Benefits of Working with Affiliate Managers • Audience Questions
  3. 3. Introductions • Tricia Meyer, Sunshine Rewards – @sunshinetricia, Tricia@tricia.me • Greg Hoffman, Greg Hoffman Consulting – @affiliategorilla, Greg@GregHoffmanConsulting.com • Rebecca Pollard, Pet360 – @RebeccaP_Pet360, rpollard@Pet360.com • Mike Nunez, AffiliateManager.com – @MikeNunez, Mike@AffiliateManager.com
  4. 4. Panel Representation • • • • In-House versus Outsourced Recent versus Long-term Management No Network Management YMML—Your Mileage May Vary
  5. 5. How Important Is Relationship With Affiliate Manager? 2013 Affiliate Summit AffStat Report
  6. 6. What Affiliates Say • "These people need to be fired: Affiliate managers who do not respond to emails, who expire publishers without warning or explanation, who will not help a publisher with a problem concerning an advertiser, who treat publishers as second class citizens." • "Affiliate managers rarely make any effort to respond to my problems, complaints or request for help." • "It should be easier to reach affiliate managers or at least know who is managing programs before signing up." 2010 Affiliate Summit AffStat Report
  7. 7. Speed Round • Yes or No Answers Only! • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com
  8. 8. Approving and Rejecting Affiliates • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com
  9. 9. Communicating with Affiliates 2013 Affiliate Summit AffStat Report
  10. 10. Communicating with Affiliates • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com
  11. 11. Benefits of Working With Affiliate Managers • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com
  12. 12. Audience Questions • Submitted in Advance • Tweeting During Presentation • Open Mic • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

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