We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
The 2017 Edelman Earned Brand study set out to understand how polarizing societal issues are affecting the consumer/brand relationship and uncover how brands can achieve a deeper connection with consumers. The study’s findings can help provide a roadmap for financial services companies navigating this new normal.
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
Edelman Trust Barometer Special Flash Poll - Mexico’s Trust ChallengesEdelman
Edelman Trust Barometer Special Flash Poll on Mexico’s Trust Challenges — the U.S. Perspective — conducted in mid-November in the U.S. of 1,000 people in the general population 18 years and older.
The findings provide important context on the bilateral relationship as NAFTA negotiations come to the finish line and Mexico begins its presidential campaign.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
This year, the Edelman Trust Barometer asked about the importance and performance of several behaviors regarding the financial services industry. The gaps shown in this graphic detail the divide in behaviors of financial services companies, including contributing to the greater good and effectively representing interests of all stakeholders.
Explore the results for more: www.edelman.com/trust2017
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
The 2017 Edelman Earned Brand study set out to understand how polarizing societal issues are affecting the consumer/brand relationship and uncover how brands can achieve a deeper connection with consumers. The study’s findings can help provide a roadmap for financial services companies navigating this new normal.
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
Edelman Trust Barometer Special Flash Poll - Mexico’s Trust ChallengesEdelman
Edelman Trust Barometer Special Flash Poll on Mexico’s Trust Challenges — the U.S. Perspective — conducted in mid-November in the U.S. of 1,000 people in the general population 18 years and older.
The findings provide important context on the bilateral relationship as NAFTA negotiations come to the finish line and Mexico begins its presidential campaign.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
This year, the Edelman Trust Barometer asked about the importance and performance of several behaviors regarding the financial services industry. The gaps shown in this graphic detail the divide in behaviors of financial services companies, including contributing to the greater good and effectively representing interests of all stakeholders.
Explore the results for more: www.edelman.com/trust2017
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2017 Edelman Trust Barometer Special Report: Family BusinessEdelman
The 2017 Edelman TRUST BAROMETER Special Report: Family Business is a general population survey conducted amongst 15,000 respondents across 12 markets: U.S., UK, China, Indonesia, Saudi Arabia, India, Germany, Brazil, Italy, France, Canada and Mexico.
The study looks at trust in family business as it relates to business performance; perception of next-generation leaders; expectations of the wealthy; and philanthropy.
Learn more here: http://edl.mn/2ha727I
The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and— at the extreme — boycott it based on a brand’s stance on a controversial issue.
Explore the results: www.edelman.com/earned-brand
July 11, 2017 Correction: A previous version of this report incorrectly displayed the data for year-to-year changes on slide 43 in the Data Appendix.
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
2016 Edelman TRUST BAROMETER - Leadership in a Divided WorldEdelman
A world of divided trust and dispersed authority presents a leadership opening. Yet, as the data indicates, it is not business leadership as usual that will resonate. As the 2016 findings show, leadership for a divided world must recognize the importance of action, values, engagement and employee advocacy.
Read the full global results at www.edelman.com/trust2016
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
rust in traditional journalism has rebounded by five percentage points to 53 percent while trust in search engines and social media platforms has plummeted by eight percentage points to 33 percent since last year, according to the 2018 Edelman Trust Barometer. The annual study shows that as a significant majority (64 percent) are concerned about fake news there is a yearning for journalism that provides accurate, credible information. According to the study a strong majority of Irish people believe that traditional journalists are meeting expectations in terms of investigating corruption (56 percent), guarding information quality (54 percent) and educating on issues (61 percent).
This year’s study shows a revival of faith in experts. Academic (68%) and technical (66%) experts are seen as the most credible spokespeople for a company, while trust in ‘a person like yourself’ dropped 2 points to 52%. Trust in CEO’S as a voice of authority increased by 14 points to 41%.
The research finds that business is now expected to be an agent of change. 63% say that CEOs
should take the lead on change rather than wait for Government to impose it. This show of faith in business comes with high expectations. 75% of respondents believe that producing high-quality products and services is the most important job for CEOs, followed by ensuring that the company is trusted (73%) and has high ethical standards (66%). In Ireland trust in US headquartered companies fell by 6 points.
“At a time when people are struggling with who and what to believe there is a notable rise in trust in journalism. People’s trust in social media as a source of news is collapsing, leaving an opportunity for journalists and bona fide experts to inform society,” said Joe Carmody, MD, Edelman Ireland.
According to the Barometer, Government is seen as the preferred institution to lead Ireland to a better future ahead of business and NGOs. Trust in Government is also increasing year on year and now stands at 35%. Over the past five years trust in Government has increased by 15%, the largest increase of each of the four institutions during that period.
Manufacturing (61%) and education (70%) are the most trusted sectors, according to the Irish study, with financial services (29%) and automotive (44%) the least. The study also reveals that trust in industry sectors including technology, food and beverage, telecommunications, entertainment, automotive and consumer packaged goods declined over the past five years.
Earned Brand 2016 - U.S. Multicultural ReportEdelman
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
We are excited to share Edelman’s first-ever, Multicultural Earned Brand report.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
With business poised to continue investing in efficiency and environmental responsibility, is there a chance that this move sets the stage for more win-win solutions, bridging the perceived gaps on energy and the environment?
Read more here: http://edl.mn/2sJy6eh
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
For global results see: http://www.slideshare.net/EdelmanInsights/earned-brand-2016-global-results
2017 Edelman Trust Barometer Special Report: Family BusinessEdelman
The 2017 Edelman TRUST BAROMETER Special Report: Family Business is a general population survey conducted amongst 15,000 respondents across 12 markets: U.S., UK, China, Indonesia, Saudi Arabia, India, Germany, Brazil, Italy, France, Canada and Mexico.
The study looks at trust in family business as it relates to business performance; perception of next-generation leaders; expectations of the wealthy; and philanthropy.
Learn more here: http://edl.mn/2ha727I
The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and— at the extreme — boycott it based on a brand’s stance on a controversial issue.
Explore the results: www.edelman.com/earned-brand
July 11, 2017 Correction: A previous version of this report incorrectly displayed the data for year-to-year changes on slide 43 in the Data Appendix.
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
2016 Edelman TRUST BAROMETER - Leadership in a Divided WorldEdelman
A world of divided trust and dispersed authority presents a leadership opening. Yet, as the data indicates, it is not business leadership as usual that will resonate. As the 2016 findings show, leadership for a divided world must recognize the importance of action, values, engagement and employee advocacy.
Read the full global results at www.edelman.com/trust2016
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
rust in traditional journalism has rebounded by five percentage points to 53 percent while trust in search engines and social media platforms has plummeted by eight percentage points to 33 percent since last year, according to the 2018 Edelman Trust Barometer. The annual study shows that as a significant majority (64 percent) are concerned about fake news there is a yearning for journalism that provides accurate, credible information. According to the study a strong majority of Irish people believe that traditional journalists are meeting expectations in terms of investigating corruption (56 percent), guarding information quality (54 percent) and educating on issues (61 percent).
This year’s study shows a revival of faith in experts. Academic (68%) and technical (66%) experts are seen as the most credible spokespeople for a company, while trust in ‘a person like yourself’ dropped 2 points to 52%. Trust in CEO’S as a voice of authority increased by 14 points to 41%.
The research finds that business is now expected to be an agent of change. 63% say that CEOs
should take the lead on change rather than wait for Government to impose it. This show of faith in business comes with high expectations. 75% of respondents believe that producing high-quality products and services is the most important job for CEOs, followed by ensuring that the company is trusted (73%) and has high ethical standards (66%). In Ireland trust in US headquartered companies fell by 6 points.
“At a time when people are struggling with who and what to believe there is a notable rise in trust in journalism. People’s trust in social media as a source of news is collapsing, leaving an opportunity for journalists and bona fide experts to inform society,” said Joe Carmody, MD, Edelman Ireland.
According to the Barometer, Government is seen as the preferred institution to lead Ireland to a better future ahead of business and NGOs. Trust in Government is also increasing year on year and now stands at 35%. Over the past five years trust in Government has increased by 15%, the largest increase of each of the four institutions during that period.
Manufacturing (61%) and education (70%) are the most trusted sectors, according to the Irish study, with financial services (29%) and automotive (44%) the least. The study also reveals that trust in industry sectors including technology, food and beverage, telecommunications, entertainment, automotive and consumer packaged goods declined over the past five years.
Earned Brand 2016 - U.S. Multicultural ReportEdelman
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
We are excited to share Edelman’s first-ever, Multicultural Earned Brand report.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
With business poised to continue investing in efficiency and environmental responsibility, is there a chance that this move sets the stage for more win-win solutions, bridging the perceived gaps on energy and the environment?
Read more here: http://edl.mn/2sJy6eh
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
For global results see: http://www.slideshare.net/EdelmanInsights/earned-brand-2016-global-results
2016 Edelman Trust Barometer Hong Kong ResultsEdelman
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Advocacy.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Surveying 8,000 people online and 32,000 via mobile phones, the 2018 Edelman Earned Brand study shows that now 60% of consumers in Japan either buy or boycott brands based on their stances on societal issues.
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
Edelman Public Affairs - BC NDP's First BudgetEdelman
Earlier this week, the BC NDP tabled its first full budget. How do the new government’s budgetary commitments compare to its campaign trail promises? Edelman Vancouver’s Public Affairs team weighs in. To learn more about Edelman, please visit www.edelman.ca.
Edelman India Public Affairs team provides an analysis of the Union Budget 2018-19 tabled in Parliament on Feb 1 -- featuring opinions from eminent economists and industry experts.
Contributors include:
Mr. T.S. Vishwanath
Partner, APJ-SLG Law Offices and Senior Advisor, Edelman India
Mr. Nirankar Saxena
Deputy Secretary General, FICCI
Dr. Geethanjali Nataraj
Professor of Applied Economics, Indian Institute of Public Administration
Dr. Amir Ullah Khan
Development Sector Economist, Professor and Director at the Maulana Azad National Urdu University, Visiting faculty of Economic Policy at the Indian School of Business
Mr. Neeraj Bansal
Partner and Head – ASEAN Corridor and Building, Construction and Real Estate sector, KPMG in India
Mr. Ravi S. Kochak
Former Additional Member (Production Units), Indian Railways
Edelman Public Affairs - Ontario Cabinet Shuffle 2018Edelman
With just five months left before the general election, Ontario Premier Kathleen Wynne is bringing new faces to the front bench with the latest Cabinet shuffle. Find out who they are and what files they will find on their new desks. To learn more about Edelman, please visit www.edelman.ca.
Edelman Public Affairs - BC's Fall 2017 Legislative SittingEdelman
What did the BC NDP accomplish in its first legislative session? Edelman Vancouver’s Public Affairs team weighs in on some highlights, what’s next, and how it all unfolded. To learn more about Edelman, please visit www.edelman.ca.
Panorama Black Friday 2017: Monitoramento de Mídias DigitaisEdelman
Em sua 7º edição, a Black Friday já figura entre os principais momentos de vendas do varejo no Brasil. Marcas de produtos, serviços, experiências, em todos os segmentos, aderem ao movimento, assim como as redes varejistas. Para trazer recomendações sobre como podem se preparar melhor, acompanhamos as conversas online, identificando a percepção dos consumidores sobre a Black Friday e o que esperam dela. Quais as categorias de produtos mais faladas? Entre varejistas e e-commerces, quem está atraindo mais atenção? E qual o papel da mídia e influenciadores neste jogo?
O relatório “PANORAMA BLACK FRIDAY 2017” é uma realização do time de Pesquisa e Analytics da Edelman Significa em parceria com especialistas em Varejo, Bens de Consumo e Tecnologia da agência. Os dados apresentados resultam de monitoramento e análise das conversas online, capturadas pela ferramenta proprietária Edelman Command Center entre 1º de novembro e 25 de novembro de 2017.
On October 31 and November 1, 2017, Google, Twitter and Facebook sent their general counsels to testify before House and Senate intelligence committees to answer questions about the role their platforms played in the dissemination of Russian-instigated disinformation designed to disrupt the 2016 U.S. presidential election.
In the days immediately after the hearings, Edelman fielded a flash poll among the U.S. general population. The survey examined the various definitions people have for fake news, the role people believe social platforms play in disseminating fake news, and whether the social platforms require more oversight and regulation.
Edelman conducted a survey between May-June 2017 to assess perceptions of veterans’ well-being in America.
The survey examined audiences’ perceptions of veterans’ job skills, education and employment to understand how veterans may be viewed as potential employment candidates. In addition, the survey explored perceptions of veterans’ mental and physical health, as well as their role in society.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Business Valuation Principles for EntrepreneursBen Wann
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2. Online Survey in 28 Markets
18 years of data
33,000+ respondents total
All fieldwork was conducted between
October 28 and November 20, 2017
2
Methodology
2018 Edelman
Trust Barometer
General Online Population
7 years in 25+ markets
Ages 18+
1,150 respondents per market
All slides show general online
population data unless otherwise noted
Mass Population
All population not including informed public
Represents 85% of total global population
Informed Public
10 years in 20+ markets
Represents 15% of total global
population
500 respondents in U.S. and China;
200 in all other markets
Must meet 4 criteria:
Ages 25-64
College educated
In top 25% of household income per
age group in each market
Report significant media consumption
and engagement in business news
28-marketglobal data margin oferror: General population +/- 0.6%
(N=32,200),half-sample global general online population +/- 0.8
(N=16,100).Market-specific data margin oferror: General population +/-
2.9 (N=1,150).
Trust in Brand China survey data margin oferror: Global 9 Total +/-
1.0% (N=9,000), market-specific data +/- 3.1% (N=1,000).
Special Report:
Trust in Brand China
1,000 respondents in each of 10 markets: China,
and Brazil, Germany, Japan, India, Indonesia,
Russia, S. Africa, U.K., and U.S. (9-market global
totals include the 9 markets not including China)
All fieldwork was conducted online between March 8
and March 11, 2018
4. Source: 2018 Edelman TrustBarometer.TRU_NAT. Now we would like to focus on global companies headquartered in specific countries.Please indicate
how much you trustglobal companies headquartered in the following countries to do what is right. Use the same nine -pointscale, where one means that
you “do not trust them at all” and nine means thatyou “trust them a great deal.” (Top 4 Box, Trust), countries shown to half of the sample.General
population,26-marketglobal total (excludes China and Colombia),9-marketglobal total,and China.
4
Trust in companies headquartered in China, among Chinese respondents vs.
respondents outside China, from 2014 to 2018
Trust in Brand China Rising at Home, Flat Globally
74 73
76
83
90
32 31 31 32
33
34 34 33
36
34
2014 2015 2016 2017 2018
40 pt.
trustgap
56 pt.
trustgap
26-market global average
trust in Brand China
China trust in
Brand China
9-market global average
trust in Brand China
5. Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q9. Below is a listof statements.For each one, please rate how much you
agree or disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top 4 Box, Agree).
General population,9-marketglobal total,and China.
5
Belief in China as Force for Good
Strong at Home—Not Yet Shared Globally
“
If China’s power and
influence keeps growing
it will be good for world peace
and economic stability
In China
94%
agree
9-market
Global average
39%
agree
6. Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q1. Now we would like to focus on global companies headquartered in
specific countries.Please indicate how much you trust global companies headquartered in the following countries to do what i s right. Use the same nine-
pointscale where one means thatyou “do not trust them at all” and nine means thatyou “trust them a greatdeal”. (Top 4 Box, Trust). General population,9-
marketglobal total.
6
Percent who trust global companies headquartered in China
Brand China Not Trusted in 9 Countries Surveyed
83
39
14
21
26
32
40
49 51
58 59
China
Global9
Japan
Germany
U.S.
U.K.
S.Africa
Russia
India
Brazil
Indonesia
TrustNeutralDistrust
Chinesecompanies
face a 44-pointtrust
disadvantage abroad
7. 50%
45%
My perception of Chinese
companies has significantly
improved over the past few years
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q3. Below is a listof statements.For each one, please rate how much you agree or
disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top4 Box, Agree). General population,9-
marketglobal total.
7
Percent who agree
Positive Momentum in Key Markets—But Not
Yet Shared in Japan and the West
81
25
30 31
38
46
51
56
59
66
China
Japan
U.S.
Germany
U.K.
S.Africa
Brazil
India
Indonesia
Russia
8. Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q5. We would like you to think about the CEOs of Chinese companies.Please indicate how
much you trust the following CEOs to do what is right. Use the following nine-pointscale where one means thatyou “do not trust them at all” and nine means thatyou “trust
them a great deal”.(Top 4 Box, Trust). General population,9-marketglobal total.
8
Percent who trust CEOs of Chinese companies in
general to do what is right
CEOs of Chinese Companies
Not Trusted Outside China
TrustNeutralDistrust
81
34
11
19
22 23
33
42
45
52 54
China
Global9
Japan
Germany
U.S.
U.K.
S.Africa
Brazil
Russia
India
Indonesia
9. c c c c c c c c c c% trust in home
country companies 67 62 65 86 64 58 80 60 59 66
% trust in
Chinese companies 39 14 21 51 32 26 59 40 49 58
Global9
Japan
Germany
India
U.K.
U.S.
Indonesia
S.Africa
Russia
Brazil
c c c c c c c c c c
28 48 44 35 32 32 21 20
10 8
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q1. Now we would like to focus on global companies headquartered in specific countries.
Please indicate how much you trust global companies headquartered in the following countries to do whatis right. Use the sam e nine-pointscale where one means that
you “do not trust them at all” and nine means thatyou “trust them a great deal”.(Top 4 Box, Trust). General population,9-marketglobal total.
9
Percentage point gap between trust in global companies headquartered in
respondent’s home country and trust in global companies headquartered in China
Brand China Faces Significant Trust Deficit
Against Native Brands in Key Export Markets
Trust
Gap
TrustNeutralDistrust
11. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
11
Percent who say companies headquartered in China performing well on this attribute
Chinese Companies Seen as Job Creators
OPERATIONS | CUSTOMERS | SOCIETY
53%
Say Chinese companies
create many new jobs
86
38 39 40
48 50
62
65 67 69
China
Japan
U.S.
Germany
U.K.
S.Africa
Brazil
Russia
India
Indonesia
12. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
12
Percent who say companies headquartered in China performing well on this attribute
Chinese Companies Seen as Offering Good Value
OPERATIONS | CUSTOMERS | SOCIETY
50%
Say Chinese companies offer
good value for the money
82
28
40
45 45
51 53
57
65
68
China
Japan
U.S.
Germany
S.Africa
U.K.
Brazil
Russia
India
Indonesia
13. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
13
Percent who say companies headquartered in China performing well on this attribute
Chinese Companies Understand Customer Needs
OPERATIONS | CUSTOMERS | SOCIETY
53%
Say Chinese companies
understand what people in our
country want
84
28
43 44
49
53
56
63
71 72
China
Japan
U.S.
Germany
U.K.
Brazil
S.Africa
Russia
India
Indonesia
14. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
14
Percent who say companies headquartered in China performing well on this attribute
Chinese Companies Seen as Innovators
OPERATIONS | CUSTOMERS | SOCIETY
54%
Say Chinese companies are
innovators of new products,
services or ideas
85
27
42 44
52
60 61
65 67
73
China
Japan
U.S.
Germany
U.K.
Brazil
S.Africa
Russia
Indonesia
India
15. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q3. Below is a listof statements.For each one, please rate how much you agree or
disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top4 Box, Agree). General population,9-
marketglobal total.
15
Percent who agree
Chinese Companies Make
Advanced Technology Affordable
OPERATIONS | CUSTOMERS | SOCIETY
59%
Say Chinese companies do a
good job making advanced
technology affordable for the
average person
78
27
51 54
60 62
67 68 69 71
China
Japan
U.S.
Germany
U.K.
Brazil
Russia
S.Africa
Indonesia
India
17. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
Average of “Treat employees well” and “Paytheir workers fairly”.
17
Percent who say companies headquartered in China performing well on this attribute
Concerns About Treatment of Employees
OPERATIONS | CUSTOMERS | SOCIETY
36%
Say Chinese companies treat
employees well and pay their
workers fairly
81
18
21
24 26
29
39
47
61 61
China
Germany
Japan
U.S.
U.K.
S.Africa
Brazil
Russia
India
Indonesia
18. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.Average of “Have ethical business practices” and “Have transparent
and open business practices”.
Callout:Q3. Below is a listof statements.For each one, please rate how much you agree or disagree with thatstatementusing a nine-pointscale where one means
“stronglydisagree” and nine means “stronglyagree”.(Top 4 Box, Agree). General population,9-marketglobal total.
18
Percent who say companies headquartered in China performing well on this attribute
Concerns About Business Practices
OPERATIONS | CUSTOMERS | SOCIETY
37%
Say Chinese companies have
ethical, transparent and open
business practices
More than 1 in 2
believe many Chinese companies unfairly use
innovations, copyrighted ideas and technology
that belong to others for their own profit
79
17 17
26 26
34
45 47
58
62
China
Germany
Japan
U.K.
U.S.
S.Africa
Brazil
Russia
India
Indonesia
19. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
19
Percent who say companies headquartered in China performing well on this attribute
Concerns About Environmental Impact
OPERATIONS | CUSTOMERS | SOCIETY
34%
Say Chinese companies protect
and improve the environment
76
16
19
25 25
31
38 40
57 58
China
Japan
Germany
U.K.
U.S.
S.Africa
Brazil
Russia
Indonesia
India
20. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q3. Below is a listof statements.For each one, please rate how much you agree or
disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top4 Box, Agree). General population,9-
marketglobal total.
20
Percent who agree
Unsure if Chinese Companies
Making World a Better Place
OPERATIONS | CUSTOMERS | SOCIETY
37%
Say Chinese companies are
making the world a better place
85
17
27
29 32
35
43 45
51 51
China
Japan
U.S.
Germany
U.K.
S.Africa
Brazil
Russia
India
Indonesia
22. 61
16
Favorable Unfavorable
22
Percent of respondents who trust Chinese companies, comparing those who view
China’s role on the world stage favorably to those with an unfavorable perception
Trust in Chinese Companies Multiplies With
Favorable View of China’s Role on World Stage
Respondents with
favorable views of China’s
influence are nearly
4xmore likely to trust
Chinesecompanies
“Favorable” respondents agree that:
• China’s increasing economic influence in
the world is beneficial for their country
• If China’s power and influence keeps
growing, it will be good for world peace and
global economic stability
• China is a good global citizen
Trust Chinese companies
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q1. Now we would like to focus on global companie s headquartered in specific countries.Please indicate how
much you trust global companies headquartered in the following countries to do whatis right. Use the same nine-pointscale where one means thatyou “do not trust them at all” and nine means
that you “trust them a greatdeal”. (Top 4 Box, Trust;). General population,9-marketglobal total,among those who view China unfavorably and those who view China favorably. Favorability
Scale built from Q9. Below is a listof statements.For each one, please rate how much you agree or disagree with thatstatem entusing a nine-pointscale where one means “stronglydisagree”
and nine means “stronglyagree”.(Top 4 Box, Agree). Unfavorable: average < 4.5 on all three statements shown above;favorable: average > 5.5 on all three statements shown above.
23. 23
Percent who agree or disagree China’s One Belt
and One Road economic development initiative
will have a positive impact on the world
‘One Belt and One Road’ Initiative Seen
as Positive—But Awareness Still Low
4
78
94
90 89 87 85
77
67
59
48
China
9-market
total
Germany
S.Africa
U.K.
U.S.
Brazil
Russia
Indonesia
Japan
India
Percent who have not heard of the initiative
16%
Neutral
55%
Positive impact
28%
Not a positive impact
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q7. Have you heard about China’s One Beltand One Road economic development
initiative? (Sum of “No” and “Not sure”).Q8. Please rate how much you agree or disagree with the following statementusing a nine-pointscale where one means “strongly
disagree” and nine means “stronglyagree”.(Top 4 Box, Agree), question asked ofthose who are aware of the initiative. General population,9-marketglobal total.
24. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q3. Below is a listof statements.For each one, please rate how much you
agree or disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top 4 Box, Agree).
General population,9-marketglobal total.
24
Percent who agree
Tell Your Story
58%
Say it is difficult for people to
get to know Chinese
companies because they do
not regularly tell us about
themselves
Nearly 6 in 10 agree
“Most of what I know about Chinese
companies is based on what I see in the
media rather than on personal experience.”
54
44
53
57 57 58 59
63 64 65
China
Japan
Brazil
Indonesia
Russia
U.S.
S.Africa
Germany
India
U.K.
25. 50%
Source: 2018 Edelman TrustBarometer Special Report:Trustin Brand China.Q6. Thinking back over the past12 months,have any of the following
happened? Please indicate your answer using the five-pointscale below (Code 5,I have definitely done this).General population,9-marketglobal total.
Callout:Q3. Below is a listof statements.For each one, please rate how much you agree or disagree with thatstatementusin g a nine-pointscale where
one means “stronglydisagree” and nine means “stronglyagree”.(Top 4 Box, Agree). General population,9-marketglobal total.
.
25
Percent who have definitely done the following over the past 12 months
Promote Your Brand
41%
Over the past 12 months, I have
used a product or service from a
Chinese company
75
18
27
33 33
44 46
49
55
61
China
Japan
U.K.
Germany
U.S.
Brazil
India
Indonesia
S.Africa
Russia
43%
agree that “There is at least one
Chinese brand that I considerto
be the bestin the world”
26. 50%
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q3. Below is a listof statements.For each one, please rate how much you
agree or disagree with thatstatementusing a nine-pointscale where one means “stronglydisagree” and nine means “stronglyagree”.(Top 4 Box, Agree).
General population,9-marketglobal total.
26
Percent who agree
Share Your Values
29%
Say the values and views of most
Chinese companies match my own
74
12
19
23 24 24
31 33
45
48
China
Japan
Germany
U.K.
S.Africa
U.S.
Brazil
Russia
India
Indonesia
27. The Future of Brand China
Requires Both Action and Communication
27
Build on Strengths Address Opportunities Tell Your Story
Job creation
Good value
Customer satisfaction
Innovation
Affordable technology
Employee relations
Transparency and ethics
Environmental impact
Global citizenship
Benefits of China’s growth for
rest of world
One Belt and One Road
Values and views
29. 29
Percent who say companies headquartered in China are performing well on each attribute
Perceptions of Brand China in Detail
China
Global9
Perception
Gap
Brazil
Germany
India
Indonesia
Japan
Russia
S.Africa
U.K.
U.S.
Product attributes
Innovators of new products, services or ideas 85 54 -31 60 44 73 67 27 65 61 52 42
Understand what people in our country want 84 53 -31 53 44 71 72 28 63 56 49 43
Offer good value for the money 82 50 -32 53 45 65 68 28 57 45 51 40
Offer high quality products or services 85 44 -41 49 34 60 63 22 52 38 43 35
Business practices
Train employees to be part of the workforce of the future 85 50 -35 49 37 71 68 23 60 56 44 39
Have ethical business practices 80 38 -42 47 17 59 62 17 49 35 26 26
Transparent and open business practices 78 36 -42 42 17 56 61 17 44 32 26 26
Treat employees well 81 36 -45 38 19 61 61 20 47 29 26 24
Pay their workers fairly 81 36 -45 40 17 60 60 22 47 28 25 24
Leadership
Highly-regarded and widely admired top leadership 82 43 -39 49 31 64 62 23 54 41 33 31
CEOs are leaders in the community beyond their business 78 42 -36 45 27 63 63 24 52 36 33 30
Strong attribute (50% or greater)
Weak attribute (25% or less)
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.
30. 30
Percent who say companies headquartered in China are performing well on each attribute
Perceptions of Brand China in Detail
China
Global9
Perception
Gap
Brazil
Germany
India
Indonesia
Japan
Russia
S.Africa
U.K.
U.S.
Customer engagement
Listen to customer needs and feedback 81 46 -35 55 33 66 66 26 65 41 31 30
Have a public image or heritage I appreciate and relate to 79 40 -39 49 22 62 59 18 57 37 26 27
Invite the public to help shape products, services or policies 79 39 -40 42 21 62 63 21 54 34 26 26
Encourage and facilitate interactions with the public 79 38 -41 44 20 59 63 20 53 34 26 26
Purpose and social responsibility
Create programs to benefit communities where they operate 80 39 -41 42 23 63 62 19 51 36 28 27
Protect and improve the environment 76 34 -42 38 19 58 57 16 40 31 25 25
Good citizenship
Create many new jobs 86 53 -33 62 40 67 69 38 65 50 48 39
Respect our country its traditions and its people 83 43 -40 56 33 59 63 23 55 37 36 30
The profits they make in this country stay in this country 72 39 -33 48 28 58 55 33 49 27 28 29
Pay their fair share of taxes 79 38 -41 44 23 59 59 21 45 34 30 29
Strong attribute (50% or greater)
Weak attribute (25% or less)
Source: 2018 Edelman TrustBarometer:Special Report:Trustin Brand China.Q2. Please rate global companies headquartered in China on how well you think they are
performing in general on each of the following attributes.Use a nine-pointscale where one means theyare “performing extremelypoorly” and nine means theyare
“performing extremelywell”.(Top 4 Box, Performing well).General population,9-marketglobal total.