This document summarizes a study on how Gen Z expectations are reshaping brand experiences. The study found that Gen Z expects instant, highly personalized, secure, and entertaining digital experiences from brands. Gen Z values trust, security, and digital features more than previous generations. They are also very comfortable with digital payments and interacting with brands through mobile apps and social media. For brands to attract Gen Z customers, they will need to deliver fast, personalized experiences across digital channels.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
How has the meaning of friendship changed with the huge advancements in technology and social media? This presentation looks deeper into this idea and some of the dangers associated with it.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
How has the meaning of friendship changed with the huge advancements in technology and social media? This presentation looks deeper into this idea and some of the dangers associated with it.
Trends 2013: Five Trends Shaping The Next Generation Of North American Digita...Mitek
Released: May 2013
In this report, Forrester explores five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats from outside the industry will change the game for banks and credit unions.
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
Ready to resonate with the passions and preferences of Gen Z? Our latest presentation unveils powerful digital marketing strategies tailored to tap into the unique buying influence of this dynamic generation. Dive in for actionable insights and make your brand a Gen Z favorite. Ready to enhance your marketing approach? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-leverage-the-buying-power-of-gen-z/
The Millennial Shift: Financial Services and the Digial Generation Study PreviewCorporate Insight
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Download the study preview now!
Five Questions the Study Will Address
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
How Generation Y millennials are driving financial industry changeHarland Clarke
Financial marketers are being put to the test as fairly predictable generations of customers give way to the less familiar and less predictable. Pre-Baby Boom generations have been in retirement for years, and their pattern of drawing down assets continues. Now, Baby Boomers themselves are busy liquidating assets to fund college educations, weddings and their own retirements. Generation Xers have well-established careers and saving/investing habits to match.
Twilio released a state of personalization report in 2023; how to target users where they are and give them what they want to see! Must read for marketers, designers etc.
Digital Roots partnered with Execs in the Know to survey more than 500 consumers about their customer experience with brands in our second installment of the Customer Experience Management Benchmark Study. In this survey, we explored the expectations that consumers have when communicating with brands and how those expectations measure up to the customer care strategies and tactics that brands implement. Information expressed in the survey shows the contact methods that satisfy consumer expectations and the importance of immediacy and personalization in generating brand loyalty. The research shows the differences in preference between traditional, social media, mobile and interactive as contact channels for consumers. These insights are important for organizations to understand as they look to create positive customer experiences and customer care initiatives for the ever-changing consumer.
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
Go digital or die. Are Middle East insurers ready?Olivier Bauchart
How quickly would they go in adopting the right digital/business transformation? How far would they go? What would the enablers be? What would the benefits be in doing so…but why would they embark on this journey in the first place? How would an aggregator manage to attract global brands to enrich their panels and increase their conversion rate?
As far as eCommerce, Online Insurance and Aggregators are concerned, let’s structure this outlook in 3 sections spanning Market Reality, Digital Transformation and Business Transformation.
Generation z, Digital and What it means to all of usSimon Sear
Generation Z are those kids born after 1995. The older ones are just about to enter the workforce, whilst the younger ones are learning coding at school! They have lived their lives on the internet, are the champions of snack media and shun email. This presentation looks at some of their characteristics and emerging digital trends and considers what it means to the rest of us.
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
Trends 2013: Five Trends Shaping The Next Generation Of North American Digita...Mitek
Released: May 2013
In this report, Forrester explores five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats from outside the industry will change the game for banks and credit unions.
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
Ready to resonate with the passions and preferences of Gen Z? Our latest presentation unveils powerful digital marketing strategies tailored to tap into the unique buying influence of this dynamic generation. Dive in for actionable insights and make your brand a Gen Z favorite. Ready to enhance your marketing approach? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-leverage-the-buying-power-of-gen-z/
The Millennial Shift: Financial Services and the Digial Generation Study PreviewCorporate Insight
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Download the study preview now!
Five Questions the Study Will Address
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
How Generation Y millennials are driving financial industry changeHarland Clarke
Financial marketers are being put to the test as fairly predictable generations of customers give way to the less familiar and less predictable. Pre-Baby Boom generations have been in retirement for years, and their pattern of drawing down assets continues. Now, Baby Boomers themselves are busy liquidating assets to fund college educations, weddings and their own retirements. Generation Xers have well-established careers and saving/investing habits to match.
Twilio released a state of personalization report in 2023; how to target users where they are and give them what they want to see! Must read for marketers, designers etc.
Digital Roots partnered with Execs in the Know to survey more than 500 consumers about their customer experience with brands in our second installment of the Customer Experience Management Benchmark Study. In this survey, we explored the expectations that consumers have when communicating with brands and how those expectations measure up to the customer care strategies and tactics that brands implement. Information expressed in the survey shows the contact methods that satisfy consumer expectations and the importance of immediacy and personalization in generating brand loyalty. The research shows the differences in preference between traditional, social media, mobile and interactive as contact channels for consumers. These insights are important for organizations to understand as they look to create positive customer experiences and customer care initiatives for the ever-changing consumer.
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
Go digital or die. Are Middle East insurers ready?Olivier Bauchart
How quickly would they go in adopting the right digital/business transformation? How far would they go? What would the enablers be? What would the benefits be in doing so…but why would they embark on this journey in the first place? How would an aggregator manage to attract global brands to enrich their panels and increase their conversion rate?
As far as eCommerce, Online Insurance and Aggregators are concerned, let’s structure this outlook in 3 sections spanning Market Reality, Digital Transformation and Business Transformation.
Generation z, Digital and What it means to all of usSimon Sear
Generation Z are those kids born after 1995. The older ones are just about to enter the workforce, whilst the younger ones are learning coding at school! They have lived their lives on the internet, are the champions of snack media and shun email. This presentation looks at some of their characteristics and emerging digital trends and considers what it means to the rest of us.
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Amex forrester gen z research
1. FORRESTER.COM
GET STARTED
A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
How Gen Z Expectations Are Reshaping Brand Experiences
2. FORRESTER.COM
OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
Overview
Gen Y created the demand and benchmark for seamless, personalized customer service experiences
leveraging technology, from receiving real-time card benefit notifications via a social media bot, to
automatically earning extra rewards for car share rides. With Gen Z quickly entering the spotlight,
companies will need to raise the bar to ensure positive brand perception and loyalty from this up-and-
coming generation of true digital natives. Having grown up with instant access to information across a
myriad of devices, Gen Z expects brands to deliver tech-savvy customer service experiences that are
instantaneous, highly personalized, secure, and entertaining.
In March 2017, American Express commissioned Forrester Consulting to conduct a study evaluating the
evolving needs and desires of Gen Z consumers. Through a survey of 1,027 North American Gen Y and
Gen Z consumers, we found that more than any generation before them, Gen Zers have unique
expectations of brands with regard to payments, customer service, and engagement through emerging
channels. Brands will need to meet these expectations in order to serve the customers of tomorrow.
Geography
North America
Age
› Gen Z (ages 16 to 22)
› Gen Y (ages 23 to 37)
Gender
› 50% Male
› 50% Female
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OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
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Gen Z Values Trust, Security, And Digital
Features
Gen Z already has many of the same concerns that Gen Y does —
even though they have much less experience dealing with brands —
and in many cases their expectations are even higher. When we
asked respondents what would be most likely to make them stop
using a product, service, or brand, the top reasons across the board
were unexpected fees/charges, security breaches, and negative
news coverage.
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A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
Gen Z Actively Manages Their Finances
Gen Zers — currently 16- to 22-years-old — are just entering the
workforce and are mostly still in school. It would stand to reason
that they aren’t yet well-versed in financial matters, but our study
found that they are already financially empowered consumers
worthy of attention from financial institutions. Eighty-one percent
make purchases on their own, and 77% keep careful track of their
own finances. And, the majority of Gen Zers already have some
sort of experience with using a financial instrument such as a
credit card (27%) or checking/savings account (72%). As they
continue their advancement in the workforce, Gen Z will quickly
become a focal point for brands.
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Despite limited purchasing
power, 73% of Gen Zers
have bought products or
services online in the past
three months.1
1Source: “The State Of Consumers And Technology: Benchmark 2016, US”, August 24, 2016, Forrester Research, Inc.
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A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
Gen Z Is More Comfortable With Digital
And Mobile Payments
Gen Z is more likely to use digital and mobile payments, indicating
that this technology will become even more valuable for financial
institutions that want to entice this younger demographic. Our study
found that 43% have used a card-branded digital wallet, compared to
only 29% of Gen Yers. Similarly, 33% have used a device-specific
mobile payment method, compared to only 22% of Gen Yers.
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OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
Gen Z Expects You To Engage With Them On Their Terms
Gen Y relies on technology as much as Gen Z, in large part because they make more money and can afford the technology they
like. But Gen Z uses technology much more intensely, accessing the internet and social media and streaming apps on a daily basis.
Gen Z is more accustomed to interacting with the world on their mobile phones and don’t find it as invasive to receive texts,
notifications, or offers from brands. In fact, they expect full mobile functionality across various apps in order to buy products, make
payments, and interact with customer service. They also expect to be able to transact via social media. More traditional channels
such as email and direct mail are still attractive to Gen Zers, but they expect that and more.
Gen Z responses when
compared with Gen Y
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+100%
More likely to prefer online
chat
+22%
More likely to prefer in-
app notifications
+23%
More likely to prefer social
media
How do you prefer to interact with brands or retailers when it comes to receiving offers,
incentives, and sales notifications?
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A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
They Expect Technology To Solve Their
Challenges
The top methods of brand engagement — particularly in terms of
dealing with customer service — are the same for Gen Z as they are
for Gen Y: over the phone, via email, and in person. But Gen Z is
showing an increasing proclivity toward adopting self-service and
automated resources. More than twice as many Gen Z consumers
ranked each “text/SMS messages," “searching online resources
through other forums, blogs, etc.," and "over the phone with an
automated system" in their top three preferred customer service
channels. Brands must make these resources available in addition
to — not instead of — existing engagement channels.
55% of Gen Zers prefer to
access product information
digitally.
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A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
They Want It Now
While Gen Z and Gen Y share many of the same expectations for their interactions with brands, Gen Z is more likely to abandon a brand than
Gen Y because of a slow response during online chat for sales or customer service issues; poor features/responsiveness on social media; and
customer service that is only available on the phone or in person. Conversely, the features that they’d most like to see offer faster, on-the-go
delivery of products and services. One of the hallmarks of Gen Z is the fact that they are accustomed to instant gratification, facilitated by their
lifelong instant access to information. Our study validated that brands not able to meet this expectation find it hard to retain Gen Z customers.
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OVERVIEW SITUATION APPROACH OPPORTUNITY CONCLUSIONS
A Custom Technology Adoption Profile Commissioned By American Express | May 2017
Raising The Bar
Brands Must Double Down On Digital Transformation To Win, Serve, And Retain
Customers
In many ways, Gen Y and Gen Z are the same. They both want digital experiences, have similar views of financial institutions, and expect both
security and transparency. However, Gen Z demands add to the list of channels and services that brands should take into consideration.
A timely, personalized, secure, and entertaining experience is paramount. Gen Z is very open to new, emerging technologies, particularly
those that speed up the process of getting what they need. Brands that want to win their business should be thinking about automation,
express delivery, personalization, analytics, and elevating social media as a buying touchpoint in order to win, serve, and retain these
customers.
Social Security MobileOn-demand Privacy
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