Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
Slides used during the launch session PechaKucha on Thursday 8th December at Salford Business School, University of Salford, UK.
Meet the Authors:
Gordon Fletcher @gordonfletcher - Salford Business School - Buyer Persona Spring
Aleksej Heinze - @AleksejHeinze - Salford Business School - How SEO contributes to digital marketing mix
Martin Williams - @ukcopywriting - ukcopywriting.com - Doctor Strangewords And How I Learned to Love the Blank Page
Alex Fenton - @AlexFenton - Salford Business School - Being social on social media
Tahir Rashid - @drtahirrashid - Salford Business School - Know your mobile marketing
Colin Telford - @telfordian - The Candidate Ltd - Why a career in digital is so hot right NOW!
Sophie Iredale - @SophieIredale - Salford Business School - Quality and exciting digital content
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
This presentation was prepared by Amy Bartner, downtown reporter for The Indianapolis Star and its former social media editor and engagement manager. It is accompanied by a handout of the same name. She prepared both for Muncie NewsTrain on April 14, 2018. The slides teach journalists to: 1) Search social media for information and sources.
2) Listen to social media for story tips.
3) Use social media to crowdsource.
4) Verify what you find.
5) Reach out to people.
NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain
It's no secret: national brands struggle with being local. And it's understandable why. Immersing yourself in a community is much easier for a single-location business than for a national brand. In this presentation, I walk through how enterprise local companies can learn from their local SMB competitors and earn their place in front of local customers.
Presented at SearchFest 2016
Slides used during the launch session PechaKucha on Thursday 8th December at Salford Business School, University of Salford, UK.
Meet the Authors:
Gordon Fletcher @gordonfletcher - Salford Business School - Buyer Persona Spring
Aleksej Heinze - @AleksejHeinze - Salford Business School - How SEO contributes to digital marketing mix
Martin Williams - @ukcopywriting - ukcopywriting.com - Doctor Strangewords And How I Learned to Love the Blank Page
Alex Fenton - @AlexFenton - Salford Business School - Being social on social media
Tahir Rashid - @drtahirrashid - Salford Business School - Know your mobile marketing
Colin Telford - @telfordian - The Candidate Ltd - Why a career in digital is so hot right NOW!
Sophie Iredale - @SophieIredale - Salford Business School - Quality and exciting digital content
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
This presentation was prepared by Amy Bartner, downtown reporter for The Indianapolis Star and its former social media editor and engagement manager. It is accompanied by a handout of the same name. She prepared both for Muncie NewsTrain on April 14, 2018. The slides teach journalists to: 1) Search social media for information and sources.
2) Listen to social media for story tips.
3) Use social media to crowdsource.
4) Verify what you find.
5) Reach out to people.
NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain
It's no secret: national brands struggle with being local. And it's understandable why. Immersing yourself in a community is much easier for a single-location business than for a national brand. In this presentation, I walk through how enterprise local companies can learn from their local SMB competitors and earn their place in front of local customers.
Presented at SearchFest 2016
Tips, Tricks & Dangers of Social Media - and Why You Should CareLeora Itman
This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
How to Measure Success in Employment branding with Analytics Workology
Learn how to use metrics and analytics to build your case for creating an employment brand. Hear from our experts talk about how employment branding can align with marketing and operations using data and analytics as a foundation to demonstrate its reach and impact for recruiting, talent acquisition and as part of the larger business strategy
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Tips, Tricks & Dangers of Social Media - and Why You Should CareLeora Itman
This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
How to Measure Success in Employment branding with Analytics Workology
Learn how to use metrics and analytics to build your case for creating an employment brand. Hear from our experts talk about how employment branding can align with marketing and operations using data and analytics as a foundation to demonstrate its reach and impact for recruiting, talent acquisition and as part of the larger business strategy
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Lieze Langford Practical Persona CreationIndigitous
Lieze Langford, digital strategy consultant for Praekelt Foundation and Internet.org, shares the practical steps to creating a research based persona. Find out what your audience wants, and then give it to them. This was the first in the Indigitous Sessions series. www.indigitous.org
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
2. @HarrisonBlum! #RocksDigital!
Topics Covered Today!
• The Engagement Funnel!
• Building a Social Media Marketing System!
• Running Facebook Ads Like the Pros!
• Converting Facebook Fans into Qualified Leads!
• Steps to Automate Your Social Media Marketing!
• 6 Ways to Own the Facebook Newsfeed!
• Resources for Continued Success!
3. @HarrisonBlum! #RocksDigital!
Harrison Blum is the owner of Z Interactive. He is an
accomplished marketing professional with broad agency and
entrepreneurial experience with a long history of building
remarkable brands.!
!
Harrison has extensive knowledge of the entertainment industry
where he began his career working with concert promotion giants
AEGLive and LiveNation.!
!
He has proven success in brand development, content marketing
and social strategy where he’s had the pleasure working with
companies like New Line Cinema, Margaritaville Caribbean,
Bowers & Wilkins and On The Border.!
Welcome
Harrison Blum - Consultant - Owner at Z Interactive, LLC!
4. @HarrisonBlum! #RocksDigital!
Managing your social media activities every
single day, staying on top of the latest tech
trends, and ensuring you get a decent ROI from
the time and money you invest can be a great big
headache for so many busy business owners,
entrepreneurs and social media managers.!
9. @HarrisonBlum! #RocksDigital!
Curating, Finding &
Posting Content ! Learning & Continued
Education !
Analyzing Efforts!
Analyzing
Competition! Responding to
Comments &
Questions!
MOST TIME
CONSUMING!
LEAST TIME
CONSUMING!
43. @HarrisonBlum! #RocksDigital!43!
The best affordable social media scheduling
tool on the market. !
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
44. @HarrisonBlum! #RocksDigital!44!
The best affordable social media scheduling
tool on the market. !
!
Provides helpful scheduling tools, a decent
monitoring platform. You can also track
keywords.!
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!
54. @HarrisonBlum! #RocksDigital!
“A strategic marketing approach
focused on creating and distributing
valuable, relevant, and consistent
content to attract and retain a clearly
defined audience – and ultimately, to
drive profitable customer action.”!
57. @HarrisonBlum! #RocksDigital!
1. What does my community care about?!
2. Who are we authentically?!
3. How can we deliver an extraordinary brand
proposition?!
121. @HarrisonBlum! #RocksDigital!
Harrison Blum!
Social Media Expert!
Certified Social Media Trainer!
!
Z Interactive!
http://zinteractiveco.com!
hblum@zinteractiveco.com!
(970)389-3515!
Thank You!
http://social.zinteractiveagency.com/RocksDigital