Magic Mirror is developing two smart mirror products - a virtual dressing room mirror for wedding boutiques and a smart home mirror. The virtual dressing room mirror allows brides to virtually try on 20 wedding gowns using 3D body scanning and fitting technology. This alleviates stress for brides during dress selection. The smart home mirror features a touchscreen display, widgets for weather, news, and more. It is powered by a Raspberry Pi and uses Kinect technology. Magic Mirror aims to target luxury consumers in major cities with a marketing strategy using social media, influencers, displays, and events. The presentation provides details on the products, pricing, promotion, and marketing communication plan.

1. MAGIC MIRROR
SMART MIRROR
Marketing plan

2. HABIBA SAEED

3. WORLDWIDE DIGITAL POPULATION AS OF
APRIL 2019
• As of April 2019, 56.1% of the world population has internet access
which means more then half of the world in now online.
• almost 4.4 billion people were active internet users and 3.5 billion
were social media users. China, India and the United States rank
ahead all other countries in terms of internet users.

4. BECAUSE OF INCREASING USAGE OF
INTERNET
There comes a huge Shift from
Analog world Digital world

5. INTERNET IS EVERYWHERE

6. INTERNET IN MARKETING
• Marketing is one of the vehicles businesses use to attract customers.
The Internet provides a platform to place advertisements with the
potential to reach millions of consumers around the world. ...You can
place banner and text ads on popular websites that are relevant to your
particular business.

8. THE TERM “SMART”

9. MARKETING CONCEPT
• Marketing concept is “Customer Centered”
• Philosophy of this concept
“sense and respond”
Job is not find the Right customer for your Product
in fact,
Find the Right product for your Customer

10. IDEA OF PRODUCT

11. MIRRORS IN FAIRY TALES

13. IDEA OF PRODUCT
• Our product is Customer centered
so digital retailing
all for customer and customer assistance
The majority of today’s consumers prefer everything to be entirely self-service.
• Digital retailing means assisting consumers with the actual deal
making process (ex: filling out paperwork, signing up for a test drive, trying a
wedding outfit , buying automobiles etc.) and then conducting the actual
transaction face-to-face.

14. TRADITIONAL MIRRORS ARE “ OUT” AND
SMART MIRRORS ARE “IN”

15. COMPANY
‘’MAGIC MIRROR’’
Magic Mirror is a British company started by a team of experienced and passionate engineers
with the vision of creating most advanced virtual try on, Interactive widget displays and digital
signage in the market.

17. Vision Statement
Our vision is to create a high
end hardware and software
platform. Our aim is to further
enhance the interactive
capabilities of the unit and lower
the application development cost
and have a powerful yet easy-to-
use management software.

18. Mission Statement
Our MISSION is to deliver products
and services with the quality and
standards that go beyond the
expectations of our clients and
business partners worldwide by
leveraging on our intellectual capital
and experience.We are committed to
create and deliver value to our
clients.

19. MARKETING MIX TOOLS
4P’S Of Product
Product
Price
Promotion
Placement

20. DIGITAL SIGNAGE (SMART MIRRORS IN MALLS)

21. PRODUCT
• Name
• Specification
• Size
• Design
• Quality
• Quantity
• Varity
• Color
• Technology used
• Packaging

22. PRODUCT
• Name:
“Smart Mirror”
A smart mirror is a two-way mirror with an electronic display behind the glass.
The display can show the viewer different kinds of information in the form of
widgets, such as weather, time, date, and news updates.
Smart Mirror is popular among the wedding boutiques, facilitates brides-to-be in
searching for their ‘dream gown’ and alleviating some of the physical and mental
stress faced during the gown hunting process. With over 20 unique gown designs

23. SIZE
• Small
• Medium
• Large
Varity of magic mirror:
• Magic mirror for Home
• Magic mirror for shopping mall

24. VARITY/UNITS:
Our product have 2 main units:
1.Virtual Dressing
1.1.Virtual wedding boutique
2. Smart Home

25. UNIT#1
VIRTUAL DRESSING
• Magic Mirror is popular among the wedding boutiques,facilitates
brides-to-be in searching for their ‘dream gown’
• alleviating some of the physical and mental stress faced during the gown
hunting process.
• With over 20 unique gown designs that vary silhouettes, necklines, fabric
and embellishments for virtual ‘try-on’, what would normally take days
could potentially only take hours.

27. KEY FEATURES VIRTUAL DRESSING:
• Intelligent 3D body scanning technology
• Virtually ‘Try-On’ 20 Wedding Dresses In Minutes
• 20 unique gown designs for virtual ‘try-on’
• Allows shoppers to see the virtual fitting in 360° view
• Act as virtual changing room as well
• Blend into Wedding Boutique’s Interior (it looks like a normal mirror in the wedding
boutique, to better fit with the store’s interior)

28. VIRTUAL WEDDING BOUTIQUE

29. SMART HOME UNIT#2
• Smart mirror for home:
A smart mirror is a two-way mirror with an electronic
display behind the glass.The display can show the viewer different kinds
of information in the form of widgets, such as weather, time, date, and news
updates , act according to the instructions of the user,You can sync your
social media accounts with it.

30. SMART MIRROR FOR HOME

31. SMART HOME• Operating System
Raspberry PI
Comes With a 4.2 Bluetooth
faster and greater connection of
Ethernet
dual-Band Wi-Fi Feature
More Improved Processor
2.5A Power
Pi runs at 1.2 GHz

32. HARDWARE

33. ACRYLIC MIRROR
• We use acrylic glass mirror for our smart mirror

34. KEY FEATURES FOR SMART HOME:
: 5.55”Widescreen Display
Powerful Processing Unit 3.4GHz processing power
70% Reflective, 30% Transparent
Acrylic Glass Mirror
Full Touchscreen Capacity
Waterproof (Glass)
Cuts like regular glass
Edges sanded for safety
Easy to clean
Scratch-resistant coating
better quality than 2-way glass
One Side Transparent
Thickness: 1/4″ (6mm)
high speed of response at 3 - 8m sec

35. TECHNOLOGY USED IN SMART MIRROR:
Kinect Body Sensor
Ability to ‘read’ the user’s body motion, mainly body and hand
gestures to perform specific functions such as take photo, navigate through
the product catalogue, play games, etc. Intelligently identify the object of
interest and provides values such as face points, body skeleton, extracting
color pixels, etc. which are required in various Magic Mirror applications.

36. RFID READER
• RFID Reader
intelligently display the
matching product details
such as product name,
price, stock facilitate
shoppers’ in-store
shopping experience.

37. PACKAGING
One carton for magic mirror
Thermacol sheets
Packing paper
Bubble wraps
Tape
Company’s logo wrapping cover with fine finishing

39. LEVEL OF PRODUCT

40. ACTUAL LEVEL
• Design
• Features
etc.
Already Explained by one of our group member

41. PRODUCT LEVEL
• Augmented Level
Our product is much more then just a product infact we provide
complete solution your connectivity problems as defined by the
core customer value . Magic Mirror includes all the features of core customer
value products and actual level products.
This complete solution is in the form of
1. warranty
2. Repair
3. after-sale service
4. customer assistance support 24/7
5. Helpline
6. instructions on how to use the device
7. installation

42. TARGET MARKET
•Luxury Market

43. TYPE OF PRODUCT
Specialty Product:
1.Consumer product with unique characteristics
2. Group of consumers is willing to make a special purchase effort.
3. usually less compared against other brands.
4. Consumer have specific preference with magic mirror.
5. No compromise on Price.
6. Selective distribution.
7.Selective marketing.
8. Carefully target the audience.

44. - this is a high end luxury product. It offers
status and competes in both the luxury
goods market and fashion industry.
-This is not a low cost, high bulk product it
is a high end specialty good
- This product offers a high quality and
attracts people because its new.

45. Product Pricing

46. NEW PRODUCT PRICING STRATEGY
Product
Life
Cycle
Introductio
n
Growth
Maturity
Decline

47. PRODUCT STAGE
Intro Growth
Adopted Strategy:
“Market skimming”
we charges the highest initial
price .
As the demand satisfied
we lowers the price to attract
another customer

48. Product
Mix Pricing
Strategy
“Optional Product
Pricing”
“Optional Product Pricing”
company sells a base product at a relatively
low prices
sells complementary accessories at a higher
price.

49. “OPTIONAL PRODUCT PRICING”
Mirror
Monitor and
Widgets
Raspberry Pi
Smart Mirror
software and
installation
Cabling and
power cables
Kinect
technology

50. Base Product
Pricing
Acrylic Mirror =
5000/-
Final Price
Smart Mirror =
80000/-

51. The Promotion Mix
Advertising
Sales promotion
Public relations

52. Advertising
Social Media: Instagram and Facebook
YouTube Ads
ADS Clothing Brands Webpages
Tech websites
Tech Magazines
Tech Blogs
Lifestyle webpages
TechWebsites
Technology Times.
Ministry of
Information Technology (MOIT)
Moitt.gov.pk.
Digital Trends.com
TechCrunch
Toms Hardware

53. Lifestyle webpages
and magazines/Blogs:
Conscious Lifestyle
Vulcan Post
Better Living
The Blonde Abroad
Primer Magazine
Tech Magazines and Blogs:
Techmag
Wired Magazine
Computer World
Tech Advisor
Digit

54. Webpages of Famous Clothing
Brands
ZARA. Clothing (Brand)
Bonanza
Khaadi
GULAhmed
Shoeby. Clothing (Brand)
Levi's brand
Timberland clothing

55. Sales Promotion:
Displays
Discounts
Demonstrations
Promotion Campign
Discounts
20% discounts for first 20
customers
Events

57. Display
Clothing Brands Outlets
Shopping Malls
Retail store like “ikea”

59. Public relations
Sponsorships
Special events
Web pages

60. Sponsorships:
Fashion Shows
Launch of salon outlets/branches
Launch of Movie Trailers
Lux Style Award
Hum Tv Award
Web site:
Magic Mirror’s Website operated by professionals for customers
assistance 24/7

61. Integrated Marketing
Tools
Social Media
YouTube Ads
Marketing Campaign(When Needed)
Displays
Trade Shows
Sales Presentations
Need of Integrated
Marketing
Blend of different
Communication Tools so
more appealing
Marketing Landscape
changed
Consumers are better
informed

62. 1.Online Store
2.Smart Mirror Store at Centaurus Mall F8 ،4 Jinnah Avenue, F 8/4 F-8,
Islamabad, Islamabad Capital Territory

63. RISK AND BARRIERS
High Cost Production
Tech Fault
Breaking/Damage
Sold In high end Stores

70. STEPS IN DEVELOPING EFFECTIVE
MARKETING COMMUNICATION
1. Identify the target audience
• 2. Determine the communication objectives
• 3. Design the message
• 4. Choose the media
• 5. Select the message source

71. TARGET AUDIENCE
DEMOGRAPHICS
• Location: ‘city dwellers’,‘ urban dwellers’
• Occupation: corporate employee, Enterprise Architect, Engineers , celebrities,
Entrepreneurs ,Businessman's , doctors/ Surgeons, Chief Executives, Pilots and Flight Engineers.
• Lifestyle: Tech obsessed persons, physically active , outdoors , innovative minds ,
Potential buyers
• Gender: Male and Females both
• Income: $ 15000+ annual

72. Our Organizational Objectives
for Customers:
Best value for the cost
Broad product offering
Reliable products
Increase share of market
Partner with customers to provide
solutions(may deliver service-oriented
solutions or have customers participate in
research and development with your
organization. Partnering comes at a cost but
tends to foster more customer loyalty across
your organization.)

73. MIRRORS OF OLD TIMES WERE MOSTLY
LYING

74. Rational Appeal:
Smart Mirror facilitates brides-to-be in
searching for their ‘dream gown’ for their
special day by virtually trying the gowns of
their interests before actual purchase rich
visual experience and with the stunning
Features Of:
Intelligent 3D body scanning technology
Visual Effects
Intelligent 3D body fitting Technology
Virtually ‘Try-On’ 20Wedding Dresses In
Minutes

75. SMART MIRRORS ARE “IN” NOW
Modern day version of
interactive mirror in
stores and in home are
much more “Honest” now
and Reject all the so
called beauty standards
set by humans by
delivering a loud and
clear message to
everyone that………

76. Everyone is Beautiful
in his on way ;)
Keep calm and
remember you
are beautiful 
“Informed On
The Go”

77. OUR NON PERSONAL COMMUNICATION CHANNELS ARE:
online media
Social media
Displays
Filmfare/tv awards
Grand openings
Exhibitions

78. OUR SOURCE
“For Virtual Dressing”
Maira Khan
Maria B
“For Smart Home”
Fawad Khan (Busines Man)
Iqra Aziz (University
Student)
Saba Qamar ( House Wife)

79. We Provide Dedicated Feedback Forms on
our Site
Use Live Chat session with professionals
once in a 3 month
Online Survey

81. THE NEXT-GENERATION TECHNOLOGY

82. EASE FOR YOU
Because
we care for you!!!

83. PRESENTATION IS OVER

84. THANK YOU FOR BEARING WITH US