Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
The Case for Advertising in Interactive Digital Magazinesjgordon
"The Case for Advertising in Interactive Digital Magazines" is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices.
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
The presentation was showcased at IMWorld 2015, Bucharest, Romania. It's about how the world we live into is a product of our imagination, imagination that also shapes our future - the internet of things. We will live in a world of interconnected devices, an entire ecosystem ready to offer the ultimate personalised experience for each individual. See more on how this influences our future.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
The Next Wired Generation: Orange Minds and the Future of AdvertisingInsight Publicis
The Next Wired Generation: Orange Minds and the Future Of Advertising is an in-depth case study of Orange Academy – Africa’s School of Integrated Brand Experience – and the profound effect it has had on the Nigerian marketing communications industry.
We will explore the methodologies being employed by the School to make students rethink how brands connect with consumers especially in the online space. Samples of works and successful campaigns on social media will be shared with viewers to see the impact of an institution’s point of view can inspire, and how it can positively affect the development of campaigns, platforms and products in the advertising world.
This keynote was originally shared at Social Media Week Lagos:
http://socialmediaweek.org/lagos/events/the-next-wired-generation-orange-minds-and-the-future-of-advertising/
#NAIJA. Wired for the Future: Decoding the Nigerian ConsumerInsight Publicis
TINK Africa was invited by Social Media Week Johannesburg to discuss emerging trends in the Nigerian market.
We shared insights on the Nigerian consumer from a cultural perspective by exploring Nigerians' state of existence in relation to behavioral patterns and purchase attitudes over five decades.
This session gave agencies and brand custodians a unique perspective for engaging with potential target customers as we decoded these trends, and showed how they could be commercialized.
#smwjhb #smwtink #consumer #insights #Nigeria #innovation #culture #emerging #trends #intelligence #TINK #Africa
www.tink.bz
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
My Yum! Brands X The Inspiration I franklinozekhomeInsight Publicis
My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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6. A few days ago, I was chatting with a former colleague in San Francisco,
California - he worksin the planning department of a prominent
advertising agency in Lagos, and was vacationing in the US for the summer.
Naturally, the gist had revolved around current events and trends in the
Nigerian media and advertising industry, especially given the country's
poor representation at the recently concluded 57th Cannes Lions
International Advertising Festival. He revealed how his agency was still
trying to come to terms with successfully integrating digital offerings
in their brand proposals to clients.
the mindset
franklinozekhome e! paper
8. Marketers were not excited by their 'digital
recommendations', and sublimely told the
agency to stick to what they knew best -
strategic implementation that focused on the
utilization of traditional media channels - TV,
print, radio, and in-store media.
One client in particular, had explained their
position was borne out of a research that was
conducted recently; to gauge the impact of
digital advertising on consumers, and that
only a fraction of the target people in the
research poll had reacted to online
advertising.
Fewer still had gone on to purchase a product
or recommend it based on digital influences.
franklinozekhome e! paper
10. I had probed further to understand what the issues were, and
was shocked to find out that in this time and age of prosumers,
conversations, engagement, social interactivism, and digital
ecosystems, some agencies and clients still don't get it.
The blame went to the agencies because they were supposed to
act as change agents for marketers, consumers, and the
industry, and yet, they were proffering outdated digital models,
and exporting platforms and concepts that [had become 'old
news' once they were used by the originators] were not
resonating with consumers in the Nigerian market.
franklinozekhome e! paper
12. They have to understand that in the
industrialized world, and
supposedly digitally developed countries,
agencies and marketers were still trying to
cut their teeth in this space. The digital
world is continually evolving, and moving
at a pace faster than we are at
understanding digital natives.
franklinozekhome e! paper
”
“
19. Taking a big idea that was successful some place
and localizing the concept for other brands
Packaging a cool concept wrapped up as product
ideas to sell to clients
Developing an online presence, Facebook
campaign or iPhone app, and expect consumers
to love your brand because you have attempted
to inhabit their space
Developing websites, and affixing cool slogans
and images on moving media platforms
Setting up a unit with planners, and calling them
'digital strategists', and expecting them to come
up with 'digital ideas' for brands
franklinozekhome e! paper
23. …as I am still understudying cultural
insights, digital planning models, and
brand engagement tools that have been
used successfully on digital natives in the
past five years. However, for future
planning purposes, ‘digital strategy’
should combine the following:
“i do not
claim to know
all of the
answers...
franklinozekhome e! paper
24. franklinozekhome e! paper
Aki Spicer “Fallon Brainfood:TheEngagement Opportunity”
business intelligence
user insights
brand strategy
design thinking
information architecture [IA]
entertainment
content strategy
user experience [UX]
social chatter
innovative use of offline channels
media + connections planning
great storytelling
mobile & data analytics
28. The digital world permeates consumers' lives, but they
never think of it as technology - it's just another tool of
convenience. So rather than viewing it as 'new media' and a
vehicle to fire messages at the consumer, we use it to
service a need. As we move from passive one-way
communications to a two-way conversation, we give our
consumer a voice by listening, sharing, and co-creating and,
above all, by enabling meaningful solutions.
“
”
franklinozekhome e! paper
Stefan Olander,Global Director of Brand Connections, Nike
29. The whole idea of interactivism and utilization of digital media stems from the
notion of offering real value and meaning to people's lives for a longer period of
time, by creating 'tangible and real assets that transcends mediums to an engaging
platform that people are eager to own. – Tom Himpe
franklinozekhome e! paper
30.
31. Check out the following case
studies, and try to understand
the mindset of the agencies that
developed these award-winning
concepts for their clients:
46. franklinozekhome e! paper
http://www.fiat.co.uk/ecoDrive
We can see from these case studies [including
worksresearched in the past year from
agencies in Johannesburg, London, Paris,
Miami, Hong Kong, Brussels and Sydney,
Australia, and ongoing conversations had with
some marketers - Nokia, VW, Charles Schwab,
HP] that we have not yet scratched the
surface.
Digital Planning goes beyond planners who get
it sitting down in an intelligent hub, crafting
proposals and partnering with media vendors
that have purchased rights to already existing
digital models, and packaging them as
innovative, ground-breaking concepts for
clients.
If we are going to proffer brand engagement
ideas and digital solutions as a basis for
achieving set objectives, agencies must work
in tandem with clients, content providers,
trendspotters, marketing technologists and
social media curators to create original +
integrated concepts that reflect their total
understanding of the business segment, and
the consumers with whom they are trying to
make a connection.
47. franklinozekhome e! paper
what
digital
is about
“a social creation designed
for a social effect - to help
people work together “
“Creating new opportunities
to do a job that customers
want done”
“Transforming ‘target insights’
towards ‘user insights’”
“Converting viewers to users,
and users to advocates”
“Backing ‘people powered ideas’
and ‘back pocket solutions’ by
offering true marketing benefits
backed by technology”
Tim Berners-Lee,Inventor
of the World Wide Web.
Aki Spicer, Director of Digital
Strategy at Fallon Worldwide.
Tim ’O Reilly, Founder + CEO
‘O Reilly Media, Inc.
48. "The next great media company won't have
a website; it will be all spokes and no hub.
It will exist as a constellation of connected apps
and widgets that live inside other sites and offer
a full experience plus access to your social graph
and robust community features.”
next on digital
franklinozekhome e! paper
49. acknowledgements
Thanks goes to the following individuals, organizations, blogs and websites
for citation of their original materials and use of photos:
Luismiranda’s Posterous
Mobile Dreams Factory
Kokokaka Goteborg
Wieden + Kennedy
VCU Brandcenter
theandnetwork®
Tim Berners-Lee
Stefan Olander
Edelman Digital
FastCompany
Tim ‘O Reilly
Steve Rubel
Tom Himpe
Aki Spicer
Identiture
Wrangler
YouTube
Google
Diesel
Nike+
Flickr
R/GA
Mini
IKEA
TAXI
50. insidethe mind
of a m/ad man
franklinozekhome is Founder and Chief StoryTelling Officer of
Identiture. Currently based in New York, his focus is working with clients
and partners to bring to market commercially viable + socially significant
new business ideas and consumer products, services, and experiences in
the EMEA markets.
He is an ambassador of AD:2020, an open platform created with
likeminds to reimagine the future of advertising.
Franklin is an entrepreneur, writer, speaker and educator. His thought
leadership has been featured in BusinessWeek, Marketing Edge,
ThisDay, M2, Biz-Community, TownCrier Times, Brandfaces, and myriad
blogsand websites.
Followhis rants, raves and tantrums onTwitter @Donniefranklin.
™