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Will you DARE to be
an entrepreneur?
Advice from women on entrepreneurship,
success and going against the flow
Entrepreneurial success can hinge on the hard-learned
lessons of those who went before you.
That’s the premise behind #GoAgainstTheFlow, a
movement to empower 1 million millennial female
entrepreneurs to get their businesses off the ground.
At the heart of that movement are women sharing
their experiences and advice on subjects including:
Getting started
Building
technology
Hiring
Getting funded
and scaling
Dealing with
failure
Creating work-
life balance
Here's a peek
at their experiences.
"If you want to know how to be an
entrepreneur, ask yourself how
you’d convince your friends to
run 40 miles with you."
- NOOR SIDDIQUI, CEO OF REMEDY | @NOORFSIDDIQUI
#GoAgainstTheFlow
WHAT IS ENTREPRENEURSHIP?
"To succeed as an entrepreneur,
you’ve got a lot to learn, so start
the clock now."
- ANNIE RYU, GLOBAL VILLAGE FRUIT | @ANNIERYU
HOW DO YOU KNOW WHEN
TO TAKE THE PLUNGE?
#GoAgainstTheFlow
"The team you put together…will
have a lot to do with whether you
sink or soar."
- CATHY ATKINS AND COURTNEY HURST
METIS COMMUNICATIONS
@CATHCALDEIRA
HOW TO GET STARTED
#GoAgainstTheFlow
AND @COURTNEYHURST
"At this intersection of
passion and practicality is where
entrepreneurship lives."
- KAJAL DESAI, DOONYA | @KAJALDANCER
HOW TO TURN PASSION INTO BUSINESS
#GoAgainstTheFlow
"When life gives you lemons, make
lemonade, then go someplace
where there’s a shortage of
lemonade stands."
- ANDRA KEAY, ROBOTLAUNCH.COM | @ANDRAGY
#GoAgainstTheFlow
THINK INSIDE THE BOX AND CREATE YOUR ROLE
"…if we want equal representation
in the workplace, we need to be
assertive in many of the expected
ways, but also show that different
approaches to business still work…"
- ARIEL MARCY, STEAMGALAXY.COM | @AEMARCY
HOW TO ESTABLISH A PRESENCE
#GoAgainstTheFlow
"'Originating’ a role at a company
is something I would suggest to
anyone who wants to eventually
strike out on her own."
-BRITTANY HODAK, CO-FOUNDER OF ZINEPAK
@BRITTANYHODAK
DOES CORPORATE EXPERIENCE HELP?
#GoAgainstTheFlow
"The course of true startup
success never does run smooth…."
- SARAH WOOD, UNRULY | @SARAHFWOOD
HOW TO SCALE AND GET FUNDED
#GoAgainstTheFlow
"When you do what you love, your
enthusiasm is infectious..."
- ANGIE CHANG, WOMEN 2.0 AND HACKBRIGHT ACADEMY
@THISGIRLANGIE
#GoAgainstTheFlow
HOW DO YOU GROW AND
EMPOWER YOUR TEAM?
"Learn to love your data."
- ROBYN EXTON, DATTCH.COM | @ROBYNEXTON
HOW TO ENSURE QUALITY CONTROL AND
CATER TO CUSTOMER NEEDS
#GoAgainstTheFlow
"…scaling a small company
culture requires abandoning
what is often thought of as ‘the
right way’ to do things at scale."
-REBECCA PARSONS, THOUGHTWORKS | @REBECCAPARSONS
HOW DO YOU HANDLE
CULTURE AS YOU SCALE?
#GoAgainstTheFlow
"Experiment, research and play. But
only for a fixed amount of time."
- REBECCA WEBSTER-MILLER, SPEAK WRITE CODE AND
DEVBOOTCAMP NYC |@RMILLERWEBSTER
HOW SOFTWARE IS BUILT –
AND WHY YOU SHOULD CARE
#GoAgainstTheFlow
"Software engineering only has a
chance of being a meritocracy
when children across all genders,
ethnicities and income levels are
exposed to programming."
- ALAINA PERCIVAL, WOMEN WHO CODE | @ALAINA
#GoAgainstTheFlow
HOW DO YOU GET MORE
WOMEN IN TECH?
"…when the worst thing you can
imagine actually happens, it’s
a moment of empowerment. It
erases fear."
- CHRISTINA WALLACE, QUINCY AND STARTUP INSTITUTE NYC
@CMWALLA
WHAT HAPPENS WHEN YOU FAIL?
#GoAgainstTheFlow
Want to read more?
Order the “Go Against the
Flow” book here, and get full
chapters featuring the
in-depth advice of each of
these entrepreneurs.

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Will you DARE to be an entrepreneur?

  • 1. Will you DARE to be an entrepreneur? Advice from women on entrepreneurship, success and going against the flow
  • 2. Entrepreneurial success can hinge on the hard-learned lessons of those who went before you. That’s the premise behind #GoAgainstTheFlow, a movement to empower 1 million millennial female entrepreneurs to get their businesses off the ground.
  • 3. At the heart of that movement are women sharing their experiences and advice on subjects including: Getting started Building technology Hiring Getting funded and scaling Dealing with failure Creating work- life balance
  • 4. Here's a peek at their experiences.
  • 5. "If you want to know how to be an entrepreneur, ask yourself how you’d convince your friends to run 40 miles with you." - NOOR SIDDIQUI, CEO OF REMEDY | @NOORFSIDDIQUI #GoAgainstTheFlow WHAT IS ENTREPRENEURSHIP?
  • 6. "To succeed as an entrepreneur, you’ve got a lot to learn, so start the clock now." - ANNIE RYU, GLOBAL VILLAGE FRUIT | @ANNIERYU HOW DO YOU KNOW WHEN TO TAKE THE PLUNGE? #GoAgainstTheFlow
  • 7. "The team you put together…will have a lot to do with whether you sink or soar." - CATHY ATKINS AND COURTNEY HURST METIS COMMUNICATIONS @CATHCALDEIRA HOW TO GET STARTED #GoAgainstTheFlow AND @COURTNEYHURST
  • 8. "At this intersection of passion and practicality is where entrepreneurship lives." - KAJAL DESAI, DOONYA | @KAJALDANCER HOW TO TURN PASSION INTO BUSINESS #GoAgainstTheFlow
  • 9. "When life gives you lemons, make lemonade, then go someplace where there’s a shortage of lemonade stands." - ANDRA KEAY, ROBOTLAUNCH.COM | @ANDRAGY #GoAgainstTheFlow THINK INSIDE THE BOX AND CREATE YOUR ROLE
  • 10. "…if we want equal representation in the workplace, we need to be assertive in many of the expected ways, but also show that different approaches to business still work…" - ARIEL MARCY, STEAMGALAXY.COM | @AEMARCY HOW TO ESTABLISH A PRESENCE #GoAgainstTheFlow
  • 11. "'Originating’ a role at a company is something I would suggest to anyone who wants to eventually strike out on her own." -BRITTANY HODAK, CO-FOUNDER OF ZINEPAK @BRITTANYHODAK DOES CORPORATE EXPERIENCE HELP? #GoAgainstTheFlow
  • 12. "The course of true startup success never does run smooth…." - SARAH WOOD, UNRULY | @SARAHFWOOD HOW TO SCALE AND GET FUNDED #GoAgainstTheFlow
  • 13. "When you do what you love, your enthusiasm is infectious..." - ANGIE CHANG, WOMEN 2.0 AND HACKBRIGHT ACADEMY @THISGIRLANGIE #GoAgainstTheFlow HOW DO YOU GROW AND EMPOWER YOUR TEAM?
  • 14. "Learn to love your data." - ROBYN EXTON, DATTCH.COM | @ROBYNEXTON HOW TO ENSURE QUALITY CONTROL AND CATER TO CUSTOMER NEEDS #GoAgainstTheFlow
  • 15. "…scaling a small company culture requires abandoning what is often thought of as ‘the right way’ to do things at scale." -REBECCA PARSONS, THOUGHTWORKS | @REBECCAPARSONS HOW DO YOU HANDLE CULTURE AS YOU SCALE? #GoAgainstTheFlow
  • 16. "Experiment, research and play. But only for a fixed amount of time." - REBECCA WEBSTER-MILLER, SPEAK WRITE CODE AND DEVBOOTCAMP NYC |@RMILLERWEBSTER HOW SOFTWARE IS BUILT – AND WHY YOU SHOULD CARE #GoAgainstTheFlow
  • 17. "Software engineering only has a chance of being a meritocracy when children across all genders, ethnicities and income levels are exposed to programming." - ALAINA PERCIVAL, WOMEN WHO CODE | @ALAINA #GoAgainstTheFlow HOW DO YOU GET MORE WOMEN IN TECH?
  • 18. "…when the worst thing you can imagine actually happens, it’s a moment of empowerment. It erases fear." - CHRISTINA WALLACE, QUINCY AND STARTUP INSTITUTE NYC @CMWALLA WHAT HAPPENS WHEN YOU FAIL? #GoAgainstTheFlow
  • 19. Want to read more? Order the “Go Against the Flow” book here, and get full chapters featuring the in-depth advice of each of these entrepreneurs.