Pets are great companion for humans. Therefore the market for pet food and accessories is a very special market. The current industry structure is driven by innovation in the channels, but the internet will allow new and fresh business models.
The slides are from a presentation I held at the annual PETS INTERNATIONAL conference, Berlin January 26-27, 2012
Our annual Trends report is always a team effort, and this year’s team was bigger and more diverse than ever. More than 1,000 Fjordians, plus (for the first time) 85 clients from five continents, inspired our report, each bringing their own individual perspectives and experiences to the table.
We first gathered insights in all forms—a mix of hastily-drawn thoughts on Post-it Notes, elegant (and not-so-elegant) illustrations, simple scribbles and some long-form copy, and even some musings over a cup of coffee. We then took those insights into workshops designed to hone the thinking and spot patterns—and tapped into some digital tools to help us gather evidence for our best ideas (because at Fjord, we’re all about blending the physical with the digital). The result? Seven Trends affecting business, technology and design in 2018.
Today, we see deep division across global populations on a broad range of issues, which is creating social and political anxiety. We’re also experiencing tension as a result of deep technological change that is altering the world we live in. There is no running from these forces. For the first time, we feel that there is just one meta theme for Trends in 2018: Tension.
Surviving the Future: Disruptive Innovation in the Age of INBOUNDSam Mallikarjunan
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Nine ways Creative Professionals can become Creative Entrepreneurs Dominique Falla
An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.
Creative entrepreneurs then use their creative or intellectual knowledge and skills to earn a living, usually in a business or as a solopreneur. This differs from traditional entrepreneurship that has mainly focused on manufacturing and industrial products.
In this Slideshare, we look at nine ways graphic designers can become creative entrepreneurs
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Our annual Trends report is always a team effort, and this year’s team was bigger and more diverse than ever. More than 1,000 Fjordians, plus (for the first time) 85 clients from five continents, inspired our report, each bringing their own individual perspectives and experiences to the table.
We first gathered insights in all forms—a mix of hastily-drawn thoughts on Post-it Notes, elegant (and not-so-elegant) illustrations, simple scribbles and some long-form copy, and even some musings over a cup of coffee. We then took those insights into workshops designed to hone the thinking and spot patterns—and tapped into some digital tools to help us gather evidence for our best ideas (because at Fjord, we’re all about blending the physical with the digital). The result? Seven Trends affecting business, technology and design in 2018.
Today, we see deep division across global populations on a broad range of issues, which is creating social and political anxiety. We’re also experiencing tension as a result of deep technological change that is altering the world we live in. There is no running from these forces. For the first time, we feel that there is just one meta theme for Trends in 2018: Tension.
Surviving the Future: Disruptive Innovation in the Age of INBOUNDSam Mallikarjunan
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Nine ways Creative Professionals can become Creative Entrepreneurs Dominique Falla
An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.
Creative entrepreneurs then use their creative or intellectual knowledge and skills to earn a living, usually in a business or as a solopreneur. This differs from traditional entrepreneurship that has mainly focused on manufacturing and industrial products.
In this Slideshare, we look at nine ways graphic designers can become creative entrepreneurs
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
Get The Maker's Manual: http://www.psfk.com/report/makers-manual
The 2015 update to PSFK's ‘Maker’s Manual’ spotlights the do-it-yourself Maker Movement and how new computing technologies are helping democratize the creation of things once limited to craftsmen and professionals. This report from PSFK and Intel provides every creator with a wealth of tools, support and services to bring their idea to life.
The 30+ page report includes:
- 10 Trends and Best-In-Class examples
- 3 Articles to Empower Your Inner Maker
- Experts To Follow
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast383
Tom Petty, Head of UX at GoCardless at 383's Byte Breakfast talking about employing the right design principles and how they influence everyday decisions.
Invenire lead a project to establish a business ecosystem with edible insects in Finland, funded by Tekes, the Finnish Funding Agency for Innovation through its BioNets programme. The project ran from April to October 2016.
This Report summates our key findings on the state of the market, how an edible insects business ecosystem could be structured and function, and strategies to overcome existing roadblocks. This report also outlines key activities & outputs created through the project.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
Get The Maker's Manual: http://www.psfk.com/report/makers-manual
The 2015 update to PSFK's ‘Maker’s Manual’ spotlights the do-it-yourself Maker Movement and how new computing technologies are helping democratize the creation of things once limited to craftsmen and professionals. This report from PSFK and Intel provides every creator with a wealth of tools, support and services to bring their idea to life.
The 30+ page report includes:
- 10 Trends and Best-In-Class examples
- 3 Articles to Empower Your Inner Maker
- Experts To Follow
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast383
Tom Petty, Head of UX at GoCardless at 383's Byte Breakfast talking about employing the right design principles and how they influence everyday decisions.
Invenire lead a project to establish a business ecosystem with edible insects in Finland, funded by Tekes, the Finnish Funding Agency for Innovation through its BioNets programme. The project ran from April to October 2016.
This Report summates our key findings on the state of the market, how an edible insects business ecosystem could be structured and function, and strategies to overcome existing roadblocks. This report also outlines key activities & outputs created through the project.
Presentation to an MBA class on innovation at UC Berkeley's Haas School of Business. Discusses some of the challenges with innovation facing many companies today, and methods and approaches for dealing with them, making innovation more consistently effective.
Practical entrepreneurship training part 1 Spotting the Opportunitykieranm01
This is part 1 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this first part the emphasis is on spotting the opportunity and then assessing/validating whether the opportunity has potential to progress with. The final section looks at idea generation with practical start-up examples from around the world.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
"MIT's Food Tech Startups," Trond Undheim, Ph.D., Lead, MIT Startup Exchange, MIT ILP (host). Presented at MIT Startup Exchange (STEX), cluster workshop on Food Tech Innovation, 22 April, 2015, MIT.
What Do World Class Innovators Do That Others Don't Do?UBMCanon
Jim Carroll, Author, Columnist, Futurist, Innovation and Trends Expert
Jim Carroll is one of the world's leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. His focus is on helping to transform growth oriented organizations into high-velocity innovation heroes.
He has a unique professional background as a Fellow Chartered Accountant, author, and frequent speaker at corporate and association events. Jim loves to golf, but isn't very good at it, which caused him some amazement when he was invited to open the 94th Annual General Meeting of the PGA -- the Professional Golf Association of America -- to challenge 500 golf pros as to how to think about innovation and future trends.
Jim was the first speaker the PGA has ever engaged to speak at their AGM, and has high hopes that he has helped to shape the future direction of the world's largest sport. He's also hoping to inspire you in a similar way.
Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovati...Sustainable Brands
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.
UPDATED with links and much smaller document!
As part of Covalent Marketing's in depth look into the Innovation needs of the modern CMO: MKT_Innov8 Study, we created a massive set of ideas that offered a unique view of the marketplace.
This deck was our side project oddly enough. We didn't expect it to take on an organic life of its own. But it did and here you have it.
To make it at least slightly easier to process, we broke the 115 or ideas into 8 categories:
Artful Utility - elegant solutions
Re-Newal - reduce/reuse/recycle
Data-Driven - great uses of data, ease of use and application to life
ShareAble - supporting interactions between individuals and they tribes they inhabit
Social=Good - demonstrating programs and companies that make the world a better place
SenseAble - a set of concepts, ideas and approaches that deliver uniquely sensory results
StoreAge WARS - focusing on ur beloved retail
The 3D World - which is fast upon us.
For those who want these to be industry oriented, I say pash! bah! never! I believe the benefit of learning across the industries is more valuable than the narrow view (unless you're in nuclear energy, then be as narrow as you want)..
These ideas were collected and curated from a variety of places, not the least of which is trendwatcher.com, which we highly recommend. We have followed up on nearly all of them to make sure they are valid. (At least as of today).
Despite the amount of coffee consumed and late nights, we like this effort. We think it starts thoughts, but doesn't end them. We'd love for the rest of it to be a dialogue.
Thanks -c-
Cristene
The present work aims at debating and discussing an analysis about the current concept of “Product” to “Intelligent Product ” (IP), capable of satisfying the evolutionary desires of customers and, at the same time, of achieving a sustainable business model for companies in a framework of ongoing value creation.
It is about concept and reference, aiming at fostering brainstorming to contribute to better decision making.
This IP (object, not subject) is a value proposition which represents a commitment to providing a set of attributes to the expectations of someone (subject, not object) who, in turn, will be willing to exchange something for it.
IP is an experience whose best attribute is its ability to remain in time. However, for this to happen, products will have to be conceived out from people’s everyday life, not from abstract theories. Therefore, we must learn how to read into people’s everyday lives. We must build up the satisfier from costumers´ experience, from their surrounding world. We must think from an interdependent point of view -where there are factors related to customers’ feelings, idiosyncrasy, relationships and communities-, stepping aside, at least for a moment, from abstract theories.
“With abstract theories we tend to get borders so close to us that if we took them seriously, it wouldn’t be worth living in this world”
We must explore new universes which are much closer than we think. We must only go for them, and expand our narrow vision, which keeps us from “watching”. Expand this shortness which keeps us from understanding, and, consequently, prevents us from taking action, getting control. We are limited at understanding, surveying, exploring, assessing; we work and make decisions based on abstract models which can only be conveyed on a piece of paper; we must learn how to train and believe in our own critical and creative thinking. Only that will enable us to take in information and turn it into knowledge, and be innovative enough to consequently deliver a satisfier other than a cheap imitation.
A publication of the project ([RE]CLAMED ) RECLAIMED ARTSPACE 2022.(English ...Atelier 007 - Marit Otto
The project [RE])CLAMED ARTSPACE is really about recapturing art in public space.
We want to recapture space that ubiquitous advertising occupies, We stepped into the skin of 4 fictional companies and disguised our artistic critical content as a commercial message, art disguised as advertising.
The parent company I.G.C.industries and the three startups with their signature products have sprung from the minds of artists Marit Otto, Corine Aalvanger and Herbert Alfonso.
Similar to Rethinking the pets industry - a revolution in the coming (20)
Sharing Geschäftsmodelle - Hype oder Realität?Patrick Stähler
Sharing ist tot, lang lebe Sharing. Eine recht emtionale Diskussion geht um. Dabei geht vergessen, dass Sharing kein neue Idee ist, sondern schon seit Jahrhunderten funktioniert. Dank Digitalisierung sind aber ganz andere Geschäftsmodelle möglich. Ob jetzt ein Sharing Geschäftsmodell gut oder schlecht ist, hängt aber weniger von der Grundidee des Sharings ab, sondern von der Umsetzung in en Geschäftsmodell ab.
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...Patrick Stähler
Was steckt hinter Blockchain? Wo sind erfolgsverspechende Geschäftsmodelle oder ist alles ein Hype? Was funktioniert heute mit künstlicher Intelligenz? Werden wir Menschen durch Computer ersetzt oder haben wir Menschen Eigenschaften, die Computer nicht haben? Dazu ein paar Ideen von Dr. Patrick Stähler, Mr. Business Model Innovation.
Data Insights Driven Business Model InnovationPatrick Stähler
Is data the next thing? Really, or are the insights into data the next big thing?
This is my keynote at the Sights 2107 conference by the Data Insight company Squirro.
If you want to understand the power of data insights, it is important to understand the business models of Monsanto's Climate Corporation, BlackRock's Aladdin, Würth, Amadeus, Google, and others.
What will be next frontiers of data insight driven business model innovations? The war is on audio and voice. That's why Amazon, Google, Microsoft, and Apple have all launched voice recognition services. Google is the winner so far in text, pictures, and video. Who will it be for audio?
The challenge is that data insights driven business models tend to create monopolies due to the underlying economics, that raises ethical questions since without ethics eg. the control of all data from farmers and their crops is close to world domination since food is the basic of our living. So do we want to have Monsanto's Climate Corporation be the only big kid on the block?
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere TechnikPatrick Stähler
Im Bau haben wir grandiose Technologien. Wir haben Ventilatoren, die am physikalischen Wirkungslimit arbeiten. Nur wird diese Technik suboptimal eingebaut und ist für die Bewohner häufig nicht verständlich regelbar. Wir brauchen nicht nur Topprodukte, sondern Produkte die top im Alltag funktionieren und sich an den Menschen anpassen und nicht umgekehrt.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Wie können Gründer aus ihrer Idee ein tragfähiges Geschäftsmodell entwicklen? Welche Elemente braucht es für ein Geschäftsmodell, das auch funktioniert? Wie sieht der Prozess aus, um von einer Idee ein kundenzentriertes Geschäft zu bauen? Wie kann ich mein Produkt im Markt testen? Oder besser, wie kann ich meine grundlegenden Annahmen hinter meinem Geschäftsmodell (Value Proposition, Vertriebskanäle, Produkt) testen?
Die Folien basieren auf dem Buch "Das Richtige gründen: Werkzeugkasten für Unternehmer".
Creating value by design thinking or create businesses that customers lovePatrick Stähler
We need new boxes to think in. We have to learn to unlearn and learn new boxes to think in. Not products should be in your focus but the job-to-be-done you solve for your customers. Besides new boxes we need a design like process where we plan our learning and experimentation process and not the result. Learn and execute faster with new boxes to think in and a business design process to fill the boxes. Presentation at the Leadership Revolution Conference by AI Group, 1. Sept. 2015, Melbourne
What your strategy professors forgot to teach youPatrick Stähler
Our strategy professors always taught us that you have to position yourself in the right industry, analyze the market or have the right core competencies. And innovation will happen in products and processes. Really?
With the classical units of analysis for strategy like industry, markets we do not understand what is happening out there in the digital area.
We need a new unit of analysis. The only constant in the digital tsunami is the job we solve for our customer. And only the business model is in the end decisive for value creation aka solving the job of the customers.
The locus of innovation in the digital age is the business model and all its elements. The business model gives us new boxes to think in an thereby breaking the barriers of our conventional thinking about products, markets or industries.
Besides the business model, we need a new process to plan in. Strategic planning does not work since it wants to predict the future. With entrepreneurial design, we do not plan the result of the process but the process itself to discover the future.
Entrepreneurial Design: Building a business that customers love and with whic...Patrick Stähler
Why should anybody care for your business? How do you find the right thing customers love and with which you earn money? What are the jobs-to-be-done for your customers. The presentation was held at the StartupCamp Switzerland 2014. It is all about finding the right business model and how to develop a real, customer tested business from your idea. Cases are blacksocks, Über, Mytaxi, AirBnB, Krinner, Geberit and many others.
Gründer und Unternehmer brauchen besser Denkwerkzeuge, um aus ihrer Idee ein tragfähiges Geschäftsmodell zu entwickeln. Den Vortrag habe ich am Entrepreneurship Summit 2012 von Prof. Faltin in Berlin gehalten und immer wieder aktualisiert. Die letzte Version kommt vom Entrepreneurship Summit 2014.
Viel Spass beim Neudenken und Schaffen von neuen und besseren Unternehmen.
Können Elefanten tanzen? Oder wie können auch traditionelle Unternehmen Geschäftsmodellinnovationen umsetzen? Das war der Titel für ein Testlabor an der Zeppelin Universität am 14. 6. 2012.
Der wichtigste Schritt ist zu erkennen, was Unternehmen auf ihrem Weg hindert. Und die meisten Hindernisse, wie Finanzielle Führung, Orientierung auf die heutigen Kunden, Strategieprozess, Marktforschung sind gleichzeitig die Gründe, warum das Unternehmen heute erfolgreich ist. Das heisst, der heutige Erfolg ist einer der grössten Hindernisse, disruptive Geschäftsmodelle einzuführen. Nur wenn es die Grossunternehmen nicht selbst tun, dann kommt die Innovation eben von ausserhalb ihrer Branche. Aber Fortschritt kann nicht aufgehalten werden, nur weil das heutige Geschäft gefährdet ist.
Why should your business exist? That is the core question to answer for any firm. The presentation shows how you find great answers to this question.
Presentation held at the Startup Camp Switzerland 2012, February 18th, Basel
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösstPatrick Stähler
Präsentation am Venture Apero, 26. Mai in Winterthur zum Thema innovative Geschäftsmodell und strategische Innovationen. Patrick Stähler, Partner fluidminds GmbH, the business innovators
Business with a purpose: Building sustainable business modelsPatrick Stähler
What is the purpose of a business? If you think it is earning money, think again. Where is the money coming from? The money comes from paying customers and therefore the main task of a company is to create customers as Peter Drucker once said.
Rethinking Business oder Was ist mein GeschäftsmodellPatrick Stähler
Was ist mein Geschäft, ist eine einfache, aber schwierig zu beantwortende Frage. Wichtig ist, dass jedes Unternehmen die fundamentalen Fragen stellt: Welche Nutzen stifte ich? Wie erbringe ich den Nutzen? und Wie verdiene ich Geld?
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändertPatrick Stähler
Was ist wirklich neu an neuen Medien? Welche Eigenschaften haben neue Medien (Internet, Web) und wie verändern sich Geschäftsmodelle durch diese neuen Medien? Auf diese Fragen geht die Präsentation ein. Die Präsentation wurde am 9. Juni am NEG Kongress des Deutschen Ministeriums für Wirtschaft in Bremen gehalten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Rethinking the pets industry - a revolution in the coming
1. “!The competition of the
future is between business
models not just products or
solutions.”!
6 Thesis on the Pets Industry!
by Dr. Patrick Stähler!
fluidminds GmbH, Zürich!
!
2. “How can you dare to buy pet
food at Aldi? !
!I buy my personal grocery at
Aldi, but never for my dog.”!
!
Quote from a dog owner to a friend
of mine who buys his dog food at Aldi!
3. Agenda!
! The economics of the pet food industry!
! Shift happens!
! Innovation in Pets Industry!
! More choice is not better!
! The Internet is more than a channel!
! Reinventing your industry. That is your job!!
!
4. A word of warning!
I’m not a pet industry expert.
I am an expert for the
process of re-thinking and
re-inventing business
models!
!
5. My childhood pets ! Dr. Patrick Stähler!
! Partner @fluidminds – the
business innovators, Zurich!
! Expert on Business Model Design
& Innovation!
! Passion for customer experience
& authenticity !
! Passionate mystery shopper!
! Managing Director of Internet
Firm Experteer (90 FTEs)!
! 2 pets in my lifetime (Hannibal,
turtle and Arpat, dog )!
! First website 1996, digerati ever
since!
7. Your customers ! Your consumers !
(they pay)! (they eat and use)!
8. Your customers! Your consumers!
! Marketing & ! extreme high variety
communication of breeds/sizes and
aimed at needs of therefore of needs!
the human being! Offer!
! Humanization of pet ! life stage products!
food and pet ! therapy food for
accessories ! better joints food or
! Highly emotional! for weight reduction!
! Ideologies regarding ! special food for all
what pets need breeds!
(BARF, Vegan, no
preservatives, etc.)! Complex market with
two different
stakeholders with
different needs
9. f
The application o
ing
consumer market
ion
was a big innovat
some years ago.
! 4 pet food manufacturers control
80% of the market*!
Procter & ! Originally, they are all fast-moving
Gamble, consumer goods companies that
Nestlé, Mars, have transferred their skills to the
and Colgate- pet food market!
Palmolive! ! logic consequence: humanization!
*Source: Wikipedia!
10. The humanization
of pet
food is the logic st
ep.
That is the core b
usiness
of FMCG companie
s
The market leaders are champions!
! to deal with big retailers like "
Carrefour, Metro, Tesco, Aldi or Rewe!
! to build brands like Frolic, Royal Carnin!
! to attract customers to retailers by
traditional advertising!
But they are still mass production firms
that have no direct contact to their end
customers or end consumers (the pets).
They know almost nothing about the individual
consumer (pet)!
*Source: Wikipedia!
11. Large pet food firms are !
Masters of branding &
1!
channel management!
not of customer experience or
production economics
13. Disruptive Innovation in the pet industry came
from the retail side!
! The pets industry is following other industries where category
killers like Toys “R” US, Home Depot, Media Markt, Globetrotter
or Ikea revolutionized their industries!
! Fressnapf or Qualipet are disruptive innovators or category killers
in the pets industry!
! Due to strong retailers, trade and private label pet food is doing
well not only at Fressnapf & Co but also at Aldi and other
discounters!
! Private label became brands in their own rights!
14. Business Model Innovation so far:!
Disruptive innovation in
2!
the pet industry came
from the channels!
and more will come due to the
Internet
15. Getting the right balance of nutrients is not
entirely simple and depends on a seemingly
endless amount of variables such as breed,
activity level, age and medical condition.*!
!
Why is the pet food
g
industry not providin
?
this individual food
*Source: http://www.k9magazine.com/life-stage-dog-food/
#ixzz1ic35kWAS!
16. The tyranny of choice!
Consumers find too many
options troubling because of the “risk of
misperception and miscalculation, of misunderstanding the available
alternatives, of misreading one’s own tastes, of yielding to a
moment’s whim and regretting it afterwards”, combined with “the
stress of information acquisition”*!
*Source: Daniel McFadden, The Economist, The
tyranny of choice, Dec 16th, 2010!
20. ot
Don‘t w orry! We do n
. We
fo llow the hype
s
cov er the basic
21. Electrification at We can learn from other
the end of the 19th general purpose
century technologies like electricity!
Dr. Patrick Stähler | 21
22. It took 40 years between
the of diffusion of electricity
and …!
At the beginning, steam
engines were replaced by
electric motors and power
was transported by
converter belts.
Dr. Patrick Stähler | 22
23. ... and new processes and business
models that were based on
electricity like the assembly line!
It much easier to
distribute electricity
than mechanical
energy
24. Tradition is not a business model!
The Internet will spark
4!
business model
innovations "
but it will take time!
26. Failed business models
due to lack of
understand what the
The Internet is not Internet is all about
TV , just a bit better!!
The Internet is not a
newspaper, with some
interactive features!!
27. More failure
The Internet is not just
another distribution
channel, this time
electronic!
The Internet is not a
telephone, just with music
and video.!
28. New Media are!
1. active (can act by themselves)!
2. ubiqutious (space & time)
3. interactiv (human can interact with and through the
medium, but also the medium with other media)!
4. interlinked (mashups are possible)!
5. multimedia (text, voice, video)!
29. Tradition is not a business model!
The Internet has very
5!
special idiosyncrasies.
Build your business
models on top of them!"
!
30. technology!
X! value / utility!
creates!
enables! business model!
defines!
The business model
business strategy! creates value not
technology or a product
itself !
31. To develop a business model, is "
To Do the "
right things "
And Not to do things right!
35. 4 key questions for a successful business:
What How do we How do we Who is on
excites our create value earn money? our team?
customers? for our custo- What value
mers? do we
pursue?
Value Proposition Value Architecture Revenue Model Culture and Values
The core
business
challeng
e
36. 4 key questions for a successful business:
What How do we How do we Who is on
excites our create value earn money? our team?
customers? for our custo- What value
mers? do we
pursue?
Value Proposition Value Architecture Revenue Model Culture and Values
The core
business
challeng
e
37. 4 key questions for a successful business:
What How do we How do we Who is on
excites our create value earn money? our team?
customers? for our custo- What value
mers? do we
pursue?
Value Proposition Value Architecture Revenue Model Culture and Values
The core
business
challeng
e
38. 4 key questions for a successful business:
What How do we How do we Who is on
excites our create value earn money? our team?
customers? for our custo- What value
mers? do we
pursue?
Value Proposition Value Architecture Revenue Model Culture and Values
The core
business
challeng
e
41. „That was the job
!
the customer
wanted to do.!“!
Dr. Patrick Stähler | 41!
42. Value Proposition
Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
43. Value Architecture
O er Distribution & Communication
What is our o er? Channels
How do we reach our customers?
How do we communicate with
our customers?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities Partner
What are the core capabilities Which partners do we need?
we need?
44. Revenue Model
Cost Structure Revenue Sources
Cost structure is defined by the With what do we earn money?
value architecture.
45. Team & Values
Team Values
Who is on our team? What values do we pursue?
What competencies do we have How do we interact with each
on the team? other and the customers?
46. Questions for successful Business Model Innovation
Value Architecture Value Proposition
O er Distribution & Communication Customers
What is our o er? Channels Who are our customers?
How do we reach our customers? What job do we solve for our
How do we communicate with customers?
our customers?
Value Chain Customer Benefit
What are our value creating steps? What benefit do we create for our
What is our value chain? customers?
What benefit do we create for our
partners?
Core Capabilities Partner
What are the core capabilities Which partners do we need?
we need?
Revenue Model
Cost Structure Revenue Sources
Cost structure is defined by the With what do we earn money?
value architecture.
Team & Values
Team Values
Who is on our team? What values do we pursue?
What competencies do we have How do we interact with each other
on the team? and the customers?
47. Questions for successful Business Model Innovation
Value Architecture Value Proposition
O er Distribution & Communication Customers
What is our o er? Channels Who are our customers?
How do we reach our customers? What job do we solve for our
How do we communicate with customers?
our customers?
Value Chain Customer Benefit
What are our value creating steps? What benefit do we create for our
What is our value chain? customers?
What benefit do we create for our
partners?
Core Capabilities Partner
What are the core capabilities Which partners do we need?
we need?
Revenue Model
Cost Structure Revenue Sources
Cost structure is defined by the With what do we earn money?
value architecture.
Team & Values
Team Values
Who is on our team? What values do we pursue?
What competencies do we have How do we interact with each other
on the team? and the customers?
52. But if everybody is doing he
same, you have to find
something else!
53. Path to business model innovation
Lead, don’t follow. Break
6!
rules. Create markets.
Throw away your market studies!
54. If you want to find a disruptive business
model innovation you just have to
follow the prescription to the right."
"
Your success is guaranteed!!
55. Sorry, life is not a fairy tale."
You can find sustaining innovation with
a structured process, but not disruptive
business model innovation. "
Business model innovation are all about
try and error under high uncertainty!
58. The fluidminds Way to Business Model Innovation
1 2 3
Understand Unlearn & mobilize Ideate
Find fresh customer Unveil tacit assumptions Generate as many ideas as
insights via jobs-to-be-done about your industry and possible for:
Describe current business your business model Value proposition
model Create discomfort with (customers & benefits)
Understand market trends current situation Value architecture
& mechanisms Secure backing of top Revenue model
management for the Values & culture
rethinking process and the
necessity for change
4 5 6
Design Select & prototype Build & learn
Decide on three to four stra- Select the optimal business Execute business model
tegic directions to work on models Gather customer data &
Design of business models Test prototype with feedback
on canvas potential customers Adapt & improve business
Check interdependencies Build prototype model
of all components of the Write business case
designed business model Select the business model
Work on uniqueness of your to start with
positioning
Optimize components
Created with the friendly support of Wolfsburg AG | Designed by Gottschalk+Ash Int’l
59. What is a good strategy?!
trend!
differenti
focus!
ation!
build on strengths!