This document summarizes key discussions from several panels at Cannes 2014 on topics related to data, creativity, mobile marketing, video, social media, and the evolving marketing industry. Some of the main points include: the importance of combining data and creativity for effective marketing; the need for mobile strategies rather than just campaigns; the growing role of video and its benefits for marketing; and how marketing must adapt to new technologies and keep up with changing consumer behaviors, especially among younger audiences.

2. BEST INSIGHTS
CANNES 2014

3. DATAMAGINATION
Monday

4. DATAMAGINATION
 Liam Doyle (Exact Target Marketing Cloud)
 Bryan Schroeder (Facebook)
 Paul Steketee (MerkleCRM)

5. • Datamagination is the intersection of data and creativity

6. • Facebook delivers best-in-class mobile experience

7. • The key is non-interruptive mobile advertising

8. • Real people not cookies

9. • Cookies do not transform on mobile

10. • Location is the next big thing on mobile (drive-to-store,
proximity marketing)

11. DATAMAGINATION
 Jeff Rooney (Forbes)
 Dan Neely (Networked Insights)
 Dave Morgan (Simulmedia)
 Matt Spielman (Return Path)
 Peter Daboll (Ace Metrix)

12. • If you can’t have great creative, at least, get great data

13. • A great creative has Revenue, Relevance, Residence

14. • With data: the more you see, the more you know, the
more you matter

15. • Media can’t ignore the efficiency of creatives. Creatives
can’t ignore data measurement

16. • Purchase intent was good before we had actual
purchase measurement. Only sales should matter

17. • No more campaigns. Think in terms of cultural
movements centered around the consumer and not the
other way around

18. • About real-time marketing: let’s not get faster in the way
of better

19. • If we all end up with a Chief Data Officer, we lost. Data
should be the responsibility of everybody in the
organization

20. DATAMAGINATION
 Wenda Harris Millard (MediaLink)
 Joe Ripp (Time Inc)

21. • Time Inc is no longer a magazine company. We are a
content creation company, which happened to be
published in print form

22. CANNES CALLING
Tuesday

23. CANNES CALLING
 Michael Barrett (Millenial Media)
 Kirk McDonald (Pubmatic)
 Ben Phillips (Mediacom)
 Stephen Rosenblatt (Foursquare)
 Deb Marquardt (Starcom MediaVest Group)
 James Cooper (Adweek)

24. • Marketers tell their media agency “I know I should spend
money on mobile but how?”

25. • Mediacom is moving from mobile campaigns to mobile
strategies

26. • Programmatic doesn’t and shouldn’t prevent creative
execution. It’s just a better way of buying

27. • They are not a lot of classically trained mobile specialists

28. • My daughter of 11 years knows more about this device
and its utility than me

29. CANNES CALLING
• Nigel Morris (Dentsu Aegis Network)

30. • The difference between 16- and 16+? 16+ still use
Facebook

31. • Advertising should feel like content not ads

32. • Programmatic and real-time buying are not synonymous

33. • We are trying to do mass personal marketing. This is
normally an oxymoron

34. • Lots of hype about NFC. Nothing really happened

35. • Regarding privacy: you got to put the control to the user
and give them value

36. • Some app developers just add location capabilities in
their apps, because there is more value in the data
collected

37. • Search on mobile is broken and should be personal and
relevant to the user

38. THE MARKETER’S TOOLKIT
Thursday

39. THE MARKETER’S TOOLKIT
 Bonin Bough (Mondelez International)
 Jonathan Carson (VEVO)
 Rene Rechtman (Maker Studios)
 Rich Raddon (ZEFR)

40. • You need and compass and a radar

41. • I don’t care what’s next. I care about the ability of the
organization to adapt to the next big thing

42. • Big data was more a buzzword last year than this year

43. • Just by looking at the data on your phone, we can
predict if you are going to get diabetes

44. • Marketing should become the antenna of the entire
organization

45. • We have to innovate the existing (process, structure …)

46. • Benefits of video: greater ROI, greater viewership, data
about viewership

47. • No more differentiation between TV and video buying

48. • We don’t call it earned media. We call it organic media

49. • Music video has become a currency and the seed of a
lot of pop culture discussion

50. • The most creative people are coming from the Youtubers
world

51. • Kids don’t discriminate between screens

52. • The monetizing of the Youtubers creative content is
embarrassing

53. • About the Disney purchase of Maker Studios: the
reaction of the Youtubers community was OMG

54. • When are we going to have our House of Cards with
short-form videos on Youtube?

55. • House of Cards changed the whole content distribution
model

56. • About on demand: snacking and binge-viewing are the
two big trends

57. • Brands have a role in the social aspect of content
(comments, sharing, repurposing). Redbull is doing it
great

58. • With binge viewing, you don’t want to interrupt with ads

59. • Half of the Youtubers don’t want partnership with brands.
They are hobbyists at first

60. • The Newsfronts should force their way into their Upfronts

61. THE MARKETER’S TOOLKIT
 Calvin Lui (Unified Social)
 Ameet Ranadive (Twitter)

62. • Twitter is a bridge, not an island

63. THE MARKETER’S TOOLKIT
 Michael Kassan (MediaLink)
 Tony Weisman (Digitas North America)
 Keith Weed (Unilever)

64. • Everything taste and smell better in Cannes

65. • It used to be a film festival. The quality is now flat during
the whole week

66. • First creatives came, media came, digital came, clients
came, adtech came. The circle is now complete

67. • Buying should follow the human behavior

68. • The Youtube premium video content creators are sold
out for 8 months

69. • There is scarcity in online video

70. • The great brands of tomorrow will behave like softwares:
service, easy to upgrade, answering a real consumer
needs

71. • Launch it now if it’s fairly ready. Then do what you can
do to improve

72. • Authenticity and honesty is better than perfection

73. • We will give you credit for trying and improving

74. • It never has been as fun to do marketing and advertising

75. • The CES and Cannes are the only meeting points with
the tech industry

76. • Markets don’t invest enough in training. Athletes train
everyday to perform in big games

77. • Marketers used to have great generalists. Now they want
to attract the most specialists