Imperatives in Business, Design & Technology for everyone in the creative business in 2014 –
with book references and cases
By Sami Viitamäki, TBWA\
www.samiviitamaki.com
www.tbwa.fi
Featured in the August edition of Qantas magazine, find out in this interview with Glenn McPherson, managing director of NetApp Australia & New Zealand, why it's important to unlock the value of your data through a Data Fabric approach.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
All financial information in one place!
www.investpost.com
Business today is starting to understand the value of data, and some organisations are outperforming their competition by putting data at the heart of their thinking. Leveraging data to change business models, understand their customers and employees better and deliver new revenue streams is the driving force in this new data centric era.
Jon Woodward - MSFT
Dave Coplin - MSFT
Mike Bugembe - JustGiving
Gary Richardson - KPMG
Featured in the August edition of Qantas magazine, find out in this interview with Glenn McPherson, managing director of NetApp Australia & New Zealand, why it's important to unlock the value of your data through a Data Fabric approach.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
All financial information in one place!
www.investpost.com
Business today is starting to understand the value of data, and some organisations are outperforming their competition by putting data at the heart of their thinking. Leveraging data to change business models, understand their customers and employees better and deliver new revenue streams is the driving force in this new data centric era.
Jon Woodward - MSFT
Dave Coplin - MSFT
Mike Bugembe - JustGiving
Gary Richardson - KPMG
The business of delivering location: preciselyThoughtworks
Chief Technical Officer, Jo Abhayaratna looks at how PSMA, a government-owned, but independent and self-funded company, is changing the business of location data, providing data-as-a-service to ensure the right data is in the right place at the right time in the right form to meet customers’ needs.
NUS-ISS Learning Day 2019-Leveraging technology and data to drive digital mar...NUS-ISS
Presented by Ms Deanson Lee, Associate Digital Director, Havas Media and Ms Lim Wee Khee, Chief, Digital Innovation and Design ,NUS-ISS, at NUS-ISS Learning Day 2019
Mixit helpt organisaties beter en leuker samen te werken, communiceren en kennis te delen. Mixit staat voor een mix van samenwerken, cloud technologie en organisatieverandering. We maken bedrijfsbrede oplossingen in de vorm van portals, samenwerk- en kennisdeelomgevingen en sociale intranetten.
Een goed inzicht van uw klantgegevens zorgt ervoor dat uw medewerkers efficiënt kunnen werken. Door verschillende systemen met elkaar te integreren ontstaat een 360° klantbeeld waar professionals simpel mee kunnen werken. Mixit bedenkt deze concepten en helpt met realisatie en implementatie. Onze focus zit uiteindelijk in de adoptie door de eindgebruiker: zij moeten er tenslotte mee werken!
Mathew Zaute, VP of Analytics at Rise Interactive, shares insights into the current marketing analytics landscape, common struggles marketers face, the keys to success, and more.
START SMALL, PLAN BIG – HONEST CAFÉ STORY - SIMON MONKBig Data Week
A skilled entrepreneurial leader with a proven track record of driving business change through the adoption of business process and analytics. He has extensive experience of delivering business value through implementing technology.
In our hyperconnected world, sales organizations must be able to rapidly innovate, harness exploding data volumes and serve the segment of one. To adapt to today’s realities, sales organizations are leveraging intelligent applications to enable better decision-making, automate enablement processes, engage customers and generate more revenue. Intelligent or machine learning applications can significantly reduce business process time and cost, enabling capabilities such as real-time coaching, dynamic learning content generation and prescriptive learning. According to Gartner, by 2018, over 50 percent of large organizations globally will compete using advanced analytics and proprietary algorithms. Gain an SAP insider’s perspective into the key business benefits and challenges of intelligent applications, examples of intelligent applications in development, and key strategies to ensure implementation success. Leave the session with strategies you can immediately implement to accelerate your digital sales transformation.
what you need to know about analytics for digital signageIntuiface
Analytics has always been important. It is no more critical today than it was
in the past. The problem was the ease with which analytics could be
applied to digital signage. Frankly, it was a huge pain unless you had a
huge budget.
This is no longer the case. Intuiface has written this paper because analytics has
become accessible to the digital signage masses.
The most innovative of digital signage CMSs are treating data collection
and analysis as just as important as content creation and deployment.
Further, adoption of these capabilities has been dramatically simplified. It’s
a good thing as most of us have little exposure to the world of big data.
The Next Generational Shift In Enterprise Infrastructure Has Arrived. If SlideShare is broken, please download report here: https://www.scribd.com/document/352452857/2017-Enterprise-Almanac
The business of delivering location: preciselyThoughtworks
Chief Technical Officer, Jo Abhayaratna looks at how PSMA, a government-owned, but independent and self-funded company, is changing the business of location data, providing data-as-a-service to ensure the right data is in the right place at the right time in the right form to meet customers’ needs.
NUS-ISS Learning Day 2019-Leveraging technology and data to drive digital mar...NUS-ISS
Presented by Ms Deanson Lee, Associate Digital Director, Havas Media and Ms Lim Wee Khee, Chief, Digital Innovation and Design ,NUS-ISS, at NUS-ISS Learning Day 2019
Mixit helpt organisaties beter en leuker samen te werken, communiceren en kennis te delen. Mixit staat voor een mix van samenwerken, cloud technologie en organisatieverandering. We maken bedrijfsbrede oplossingen in de vorm van portals, samenwerk- en kennisdeelomgevingen en sociale intranetten.
Een goed inzicht van uw klantgegevens zorgt ervoor dat uw medewerkers efficiënt kunnen werken. Door verschillende systemen met elkaar te integreren ontstaat een 360° klantbeeld waar professionals simpel mee kunnen werken. Mixit bedenkt deze concepten en helpt met realisatie en implementatie. Onze focus zit uiteindelijk in de adoptie door de eindgebruiker: zij moeten er tenslotte mee werken!
Mathew Zaute, VP of Analytics at Rise Interactive, shares insights into the current marketing analytics landscape, common struggles marketers face, the keys to success, and more.
START SMALL, PLAN BIG – HONEST CAFÉ STORY - SIMON MONKBig Data Week
A skilled entrepreneurial leader with a proven track record of driving business change through the adoption of business process and analytics. He has extensive experience of delivering business value through implementing technology.
In our hyperconnected world, sales organizations must be able to rapidly innovate, harness exploding data volumes and serve the segment of one. To adapt to today’s realities, sales organizations are leveraging intelligent applications to enable better decision-making, automate enablement processes, engage customers and generate more revenue. Intelligent or machine learning applications can significantly reduce business process time and cost, enabling capabilities such as real-time coaching, dynamic learning content generation and prescriptive learning. According to Gartner, by 2018, over 50 percent of large organizations globally will compete using advanced analytics and proprietary algorithms. Gain an SAP insider’s perspective into the key business benefits and challenges of intelligent applications, examples of intelligent applications in development, and key strategies to ensure implementation success. Leave the session with strategies you can immediately implement to accelerate your digital sales transformation.
what you need to know about analytics for digital signageIntuiface
Analytics has always been important. It is no more critical today than it was
in the past. The problem was the ease with which analytics could be
applied to digital signage. Frankly, it was a huge pain unless you had a
huge budget.
This is no longer the case. Intuiface has written this paper because analytics has
become accessible to the digital signage masses.
The most innovative of digital signage CMSs are treating data collection
and analysis as just as important as content creation and deployment.
Further, adoption of these capabilities has been dramatically simplified. It’s
a good thing as most of us have little exposure to the world of big data.
The Next Generational Shift In Enterprise Infrastructure Has Arrived. If SlideShare is broken, please download report here: https://www.scribd.com/document/352452857/2017-Enterprise-Almanac
Keynote: Marketing & Media at the Speed of CultureMediaPost
Since Hearst started in 1887 with a single newspaper, a lot has changed in the world of media and marketing. And the speed of that change is accelerating. Our culture is evolving at a rate undreamt of by our parents or grandparents. The Law of the Accelerating Returns says the world will change more in this century than in the previous 20,000 years. So, the big question is, “How do you keep up?” That ’s a question that the Hearst strategy and marketing team has been thinking about a lot. Charles Swift will unpack that question in more detail and provide some potentially surprising answers, including email's unexpected resilience to change.
Here's the presentation I gave for the annual Project Managers's Club seminar at Aalto University Design Factory 25.11.2009.
My intention was to share a point of view from designers' perspective, and especially on what makes design organizations tick.
It was a honor to be invited to give a point of view, as other speakers included Janne Korhonen from Seos, CEO Tuomas Syrjänen from Futurice and MD Iñaki Amate from Fjord.
What will retailers do with all the data they can collect? Predictive models lead to "anticipatory commerce," where retail gets unreal: products that show up because you mentioned them, products developed because enough people searched for them, pre-positioned deliveries, instant refills, disappearing shops and vapor supply chains. Big data, constant sensing and new approaches to logistics could make familiar parts of traditional retail disappear, but are we ready for what could come next?
I ran a two hour workshop on designing discreetness yesterday, and this is my attempt to recap the framing and what we did in 10 minutes or less. This is an edited version of the recap from second day at Thingscon — look for more precise blog post up at http://nordkapp.fi/blog soon!
My talk from Playful 11 in London where I argue we all might be cyborgs already. I talk about how we cognitively project ourselves to our surroundings and possessions, and why everything will be about software, designed behaviour and superpowers.
Second day of the week two of lectures at Aalto University School of Economics’ ITP summer programme’s Strategy and Experience. https://itp.hse.fi/
Contents: Interaction design, designing for flow, prototyping
Key insights from the Forrester report by Kerry Bodine and Moira Dorsey. Forrester defines customer experience as how customers perceive their interactions
with your company. Executives don’t get to decide how customer-centric their
companies are — customers do.
Whether business-to-consumer (B2C) or business-to-business (B2B) — or productor
service-focused — every company in every industry can leverage great customer
experiences for business gain. Customer experience has always been important.
First day of the week two of lectures at Aalto University School of Economics’ ITP summer programme’s Strategy and Experience. https://itp.hse.fi/
Contents: typography, colour
The new invisibles — a look into the changing face of designSami Niemelä
The coming of age is taking design into new places. How does this new maturity affect the craft and the output of design, and how can we design behavior at a corporate scale?
Read more: https://blog.nordkapp.fi/the-new-invisibles-a-look-into-the-changing-face-of-design-31531b7326d6#.darohjudv
Notes on how to rethink and shape the urban space with design and technology. Talk I gave at BMWi Guggenheim Labs / Mashable Innovation Series in Berlin 16.7.2012.
See full transcribed talk at http://nordkapp.fi/blog/2012/07/talk-stories-behaviour-and-purpose/
Here's the talk I gave at Cognitive Cities Conference in Berlin.
Transcription per my original script and speaker notes, to find out what I said check out videos soon at the conference website at http://conference.cognitivecities.com
Credits and gratitude goes out to the peeps at Nordkapp, colleagues, ex-collagues and partners in discussions worldwide.
Digital transformation can be defined as a process whereby an organization shifts their business models, processes, and organizational culture with digital technologies to adapt to changing customer behaviors. They adapt to meet ever-changing customer expectations and engage with consumers in innovative ways. Transformational journeys require acurate assessments, learning, growth, and monitoring of:
1) People and Culture;
2) Capacity and Capabilities;
3) Innovation; and
4) Technology.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
IW14 Keynote, Michelle Shuttleworth, Deloitte ConsultingSoftware AG
Presentation Title: Tech Trends 2014; Inspiring Disruption
Michelle Shuttleworth, Director, Deloitte Consulting
Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.
The search for new business ideas and new business models is hit-or-miss in most corporations
When good ideas do emerge, they’re often doomed because the company is organized to support one way of doing business and doesn’t have the processes or metrics to support a new one.
uTest CMO Matt Johnston Presents "Online Communities: Changing the Way Work ...uTest
Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’ to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights.
Using real-world examples, Johnston will dispel the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.
There’s a vast chasm between the hype and reality with today's IoT buzz. Here is a preview of the trends, predictions, value domains and routes to make your own initiatives a success.
Presenter: Christian Bonilla
Product managers overwhelmingly reported to use that not having time for strategy or proper market validation as their #1 problem. As product managers it’s our job to make sure we're building the right product, but many (possibly a majority) of us don’t think we’re doing that. We'll discuss the root causes of the problem and how PMs can enforce market validation in their organizations when prioritizing new features and products in the roadmap.
Christian is the founder of UserMuse, a market research service for product managers and marketers that launched in March 2017. Before founding UserMuse, he was the Director of SaaS Product Management at Resonate, a consumer intelligence and audience measurement firm. He writes regularly for Mind the Product, Fast Company and other publications and is an unabashed Quora addict.
Despite $ billions spent understanding the market, product managers in B2B software don't know what to build most of the time. Here's how you can do better as a product manager and leader.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Hyper Group’s Director and Co-Founder, Damon Bryan, will be presenting: ‘The Data Science behind Data Personalisation’.
BIBoss is an award-winning networking event for leaders in Business Intelligence and Data Science. Hyper Group’s Director and Co-Founder, Damon Bryan, presented: ‘The Data Science behind Data Personalisation’ and Infinity Works' Technical Director, Neil Dunlop, presented: ‘AI, where are we now?’, including a discussion around demystifying the preconceptions of AI.
Marketing is one of the areas where artificial intelligence (AI) and machine learning are being widely adopted. As the technology advances, you may be concerned that the entire function will eventually be automated. But worry not, because AI presents an opportunity to enhance your role, not kick you out of it.
Marketing automation has already been embraced across industries, saving time, honing targeting capabilities and optimising customer experience. Artificial intelligence allows you to take those capabilities even further.
Here we explore the top applications for artificial intelligence in marketing. You can be using these today to drive results across all stages of your marketing funnel.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. 3 X 3 For Global
Creative in 2014
!
Imperatives in Business, Design &
Technology for everyone in the
creative business in 2014.!
!
With book references and cases!
!
Sami Viitamäki, TBWA!
www.samiviitamaki.com!
www.tbwa.fi!
2. BUSINESS
1. Get to Your REAL Business
2. Have a System
3. Use Your (Global) Brain
3. 1. Get To Your REAL Business
•
•
•
•
Ads and websites are already
commoditized; building brand equity is
always at a premium.
You need to clearly differentiate
creative vs. routine business models.
Learn from consultancies.
To be more relevant and truly creative,
you need to understand also your
client’s business in-depth.
Instead of memorizing market share
and SOV data, understand their
business ecosystem & dynamics.
Further Reading:
Business Model Generation
4. 2. Have a System
•
•
•
•
Contrary to the ‘perfect brief’ dream,
creativity flourishes under strict
constraints and the right system.
If DARPA can use a system to create
microwaves, GPS and the internet,
why couldn't you formulate success?
We’ve been in transition and flux since
2008, but now’s the time to lay down
the rules for your business.
A system enables you focus on better
and more profitable work, with happier
employees to boot.
Further Reading:
Lateral Thinking
5. 3. Use Your (Global) Brain
•
•
•
•
Advertising is traditionally cultural and
local. As a result, creative networks are
fragmented and rigid by default.
However, greatness in marketing is
now defined by global interests,
audiences and standards.
Harness the brainpower of your
people. Encourage and reward
sharing, and build global practices.
Have less fixed job descriptions. Utilize
flexible, skill-based resourcing to move
brainpower where needed.
Further Reading:
The Future of Management
7. DESIGN
1. Balance Help vs. Hype
2. Revive the Power of Story
3. Drive Everything with Data
8. 1. Balance Help vs. Hype
•
•
•
•
Big Ideas are more and more about
ongoing services or content that help
and inform the audience.
Explosive Top-of-Mind is useless if
exploration and decisions are better
supported by competitors.
Proactive and innovative services cut
through the clutter, even as audiences
grow ever more demanding.
Hype is necessary to get the traffic.
But hype is easier to build when you’re
being genuinely useful.
Further Reading:
Youtility
9. 2. Revive The Power of Story
•
•
•
•
In the chase of the next big thing,
basic storytelling and storytellers have
been left undervalued.
Stories are an essential part of being
human. We crave them, seek them –
and invent them if we can't find them.
Get back to writing a powerful brand
story and delivering meaning, both in
content creation and service design.
Build on your greatest, differentiating
strength instead of downplaying it.
Also clients need stories to believe in.
Further Reading:
The Storytelling Animal
10. 2. Drive Everything with Data
•
•
•
•
With SaaS & API's, collecting data on
people’s behavior is now easier, faster
and more affordable than ever.
Focus your resources to better
analysis. Feed everything from Big
Ideas to micro-targeting with data.
Use data to also prove your impact
beyond direct sales, from reach to
loyalty and Word-of-Mouth.
Be curious and get better at asking the
right questions. Tools will only get you
numbers, thinking gets you insights.
Further Reading:
Data-Driven Marketing &
How to Measure Everything
12. TECHNOLOGY
1. Know Your Platforms
2. Get from Digital to Technology
3. Work and Test in Real Time
13. 1. Know Your Platforms
•
•
•
•
As people, things, places and data
become connected, it’s platforms that
get them talking and interacting.
Platforms are resisted (NYC Hotels vs.
Airbnb; French Taxis vs. Uber), but
they will win for they bring the value.
Unlock this value by knowing the right
platform to use for the job, and also
the quirks within platforms.
Mobile use already exceeded TV use.
Know your mobile platforms well, or
your content won’t exist in 2014.
Further Reading:
The Age of the Platform
14. 2. Get from ‘Digital’ to ‘Technology’
•
•
•
•
While moving beyond advertising and
communications, you need to update
your skillset.
Bring in technologists, engineers and
inventors. Empower them already in
the research & creative phases.
Wearable tech, accessories,
connected products, etc. require
technology and engineering skills.
Just having tech gear and people
around sparks new creative ideas, also
within your existing staff.
Further Reading:
What Technology Wants
15. 3. Work and Test in Real Time
•
•
•
•
Today’s market is a 24/7, always-on
experiment. Check your goals,
milestones, test methods and criteria.
Think about your work as an infinite
process loop instead of a project.
Value and sell it accordingly.
Be curious about your content, the
response in the audience, and
especially the change in behavior.
Insist on agile building and testing
instead of months-long boardroom
rounds and subjective guesswork.
Further Reading:
Growth Hacker Marketing
18. Innovate Or Die
•
•
•
•
Without radical innovation and
disruptive work, you won’t be a
creative agency in 2014.
Storytellers need to get together with
designers, entrepreneurs and inventors
to unlock unprecedented value.
Further Reading:
Lean Startup, UX & Analytics
52 Tools to Innovate like a Startup
As devices and people at the fringes
become ever smarter, innovation
happens at the edges.
Encourage and motivate your people
to innovate continuously, or lose their
power and momentum.
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