Vinayaka is a multi-service catering organization in Cochin, Kerala that has been operating since 1992, providing vegetarian meals, wedding services, and event space at their convention centers and party hall. They offer core products like catering and supplementary products including three convention centers and full wedding packages. Vinayaka has established itself through quality food and service, competitive pricing, and a strategically located convention center that is easy for customers to access.

1. IDENTIFYING 7P’S @
Submitted By:
NAVEEN K U
FM-1060
ONE quality, ONE quantity and ONE price.

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3. WHY VINAYAKA????
A multi service organization functioning
at Cochin.
Caters to typical Kerala Vegetarian-Sadhya and
other delicious recipe.
It extends its service by providing its own fully
furnished magnificent Kalyana
Mandapam (A/C), convention centre, and party
hall.
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4. Started in 1992 at
Kadavantra in Kochi
by Sri. M Anantharaman
Delivery Services includes
Onam sadyas, Choroonu
function, weddings and
receptions, tea parties,
Shashtipoorthi
celebrations, birthday
parties, office get-
together's etc., or ordering
the entire feast home.
During festival seasons
Vinayaka prepares special
feasts for employees of
more than 100
organisations including
banks, offices, factories
and other institutions in
the private and public
sectors thus carving out a
niche for themselves by
the dedication, promptness
and quality.
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5. CORE PRODUCT
SUPPLIMENTARY
PRODUCT
CONVENTION CENTRES
• SIDHI VINAYAKA
MANDAPAM
• ANNAPOORNESWARI
• VINAYAKA KALYANA
MANDAPAM
FULL MARRIAGE PACKAGES
 FOOD CATERING SERVICES
FOR ALL OCCASSIONS
 LARGE WELL FURNISHED
LOUNGE
 HOIST FOR TRANSFERING
FOOD
 SPECIAL PAYASAM COUNTER
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11. •The pricing has been fixed taking into consideration all the objectives: Revenue
and Profit Objectives, Patronage and User base related Objectives.
•A very Competitive pricing strategy-The pricing is correct that it creates value
to customers since not just the products alone but the ambience is also great.
•During Off-season(June-July) the halls are available at a reduced rate.
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12. The Convention centre is strategically placed at Kaloor-Kadavanthra Road , which is
the heart of Cochin city.
The particular placement is taking into consideration that the area is free the city traffic
and people can arrive to the spot through various routes.
The easiness to access the place make them different from others.
Also there are no other convention centres in the nearby locality too makes VINAYAKA
more choicely among the people
Also the Catering service division is providing service to all places through their own
vehicles as mode of transport
PLACE
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13. WORD OF
MOUTH
ONLINE
PROMOTION
SOCIAL
MEDI A
MARKETING
PRINT ADDS
The firm mainly do its promotional activities through word of mouth. Most of its customers
are well aware of the quality of service provided by VINAYAKA. In addition to that have
promotion through Facebook, print adds, festival offers etc.
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14. CUSTOMERS
CATERING
EMPLOYERS
DESK
OFFICERS
•The firm has around 20 front line employees
•For providing Catering service they have 70-80 staff including
drivers for delivery van
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17. Physical evidence consist of infrastructure, people ,food ,other utilities used, bills, broachers' etc.
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18. Blueprint for the Booking process at VINAYAKA Convention Centre 18