McDonald's has succeeded in India through several key strategies: 1) It tailored its menu to Indian tastes by introducing vegetarian and localized options like the popular McAloo Tikki burger. 2) It offered a range of affordable options to appeal to middle-income customers as well as more expensive items for wealthier customers. 3) It positioned itself as a family-friendly restaurant and targeted children through happy meals, helping it gain acceptance in India's family-oriented culture.