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Presented By
Akhter-2b2-04
Harish-2b2-14
Sarbesh-2b2-24
Naresh-2b2-34
Karthik-2b2-44
Sharekhan ltd. Provide different
Product as follows

1. Share online & offline
2. Derivatives
3. Mutual fund online
4. Commodities online
5. IPO online
6. Portfolio Management Services
7. Insurance
8. Fixed deposits
9. Advisory products
10.Currency trading
SHARE ONLINE &
       SHARE OFFLINE
Product Variety:
Sharekhan provide two different accounts in its on line product:
 Classic account
 Trade Tiger



Quality:
 User Friendly,
 Attractive &
 Colorful Website.


Design:
The site is user friendly allowing even a layman to easily operate
without any hassles.

Brand Name:
SHAREKHAN
 Brokerage:  On Trading: 0.1% On Delivery: 0.5%
 Service Tax:8% on Brokerage.
 Turnover tax + Stamp duty:- 0.015% (Rs. 15 on
  every turnover of Rs. 100000)
 Custody Charge: Re. 1 per script held per month.
 Discounts: For investors with High Net
  worth, there are slabs in brokerage rates
 Credit terms: 1/4th of total margin
•   Advertising
•   Direct Marketing
•   Telemarketing
•   Online promotion
•   Social Networking sites advertisement
Channels
Share khan uses various channel alternatives to reach to its customers
Through:
• Internet
• Tele Marketing
• Retail Share Shops
• Franchisee Owners
• Power Brokers
• Sales Force

Coverage
• Access to the website from any part of the globe.
• Employees
 Selection
 Training
 Motivation

• Research Team

• Customers
• Locality of the office
• Office Environment
• Interiors and Infrastructure
•   Small investment
•   Professional fund management
•   Spreading risk
•   Transparency
•   Choice
•   regulation
• The amount of brokerage charged will not exceed 2.5% of the
  premium amount or Rs 100, whichever is higher.


• 2.25% was charged as entry load for all my Mutual fund accounts.

• Minimum margin exposure: 4-6.7 times
• With more and more private and global players entering
  the mutual market, the market has become quite
  competitive in the recent past.
• Mutual funds, as an investment option, are now competing
  with commercial banks and other financial institutions for
  the investor’s savings.
• Mutual fund companies need to differentiate themselves
  from the other investment avenues in the market and
  position their services exclusively in the customers
  mind.
• They need to adopt innovative promotional strategies
  like strategic tie-ups
• The various distribution channels employed by
  mutual fund companies include their own
  employees, agents, third party distribution
  companies, banks and post offices.
• The third party distribution companies started
  flourishing with the entry of private players into the
  industry in 1993.
• UTI and the government players relied completely on
  their agents for distributing the funds.
• The process of investment decision-making in a mutual
  fund company determines the importance of the
  individuals in the company.
• If the fund manager has a free hand to decide the fate of
  savings of thousands of unit holders, he needs to be
  very competent and judicious in his decision-making.
• In such companies, people become the most important
  element of the marketing mix.
• In fact companies publicize the success of their fund
  manager who has delivered consistent results, to
  promote their services.
• Locality of the office
• Office Environment
• Interiors and Infrastructure
Mutual Fund Online Process
• Registered users can log into their Invest Online account and specify
  amount, folio number, etc & submit details with Sharekhan mutual fund
  online.
• Investor will be then taken to banks homepage. One can use his/her net
  banking user id & password & transfer funds directly using any of these
  banks. ICICI, HDFC and UTI bank.
• These transaction details then Sharekhan would download & process the
  transaction & transfer funds to respective mutual funds.
• The confirmation would be send to investor by Sharekhan & by Mutual
  Fund.
• Feel free to write to us for any further queries on
  queries@sharekhan.com
7 p's ppt
7 p's ppt

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7 p's ppt

  • 2. Sharekhan ltd. Provide different Product as follows 1. Share online & offline 2. Derivatives 3. Mutual fund online 4. Commodities online 5. IPO online 6. Portfolio Management Services 7. Insurance 8. Fixed deposits 9. Advisory products 10.Currency trading
  • 3.
  • 4. SHARE ONLINE & SHARE OFFLINE
  • 5. Product Variety: Sharekhan provide two different accounts in its on line product:  Classic account  Trade Tiger Quality:  User Friendly,  Attractive &  Colorful Website. Design: The site is user friendly allowing even a layman to easily operate without any hassles. Brand Name: SHAREKHAN
  • 6.  Brokerage: On Trading: 0.1% On Delivery: 0.5%  Service Tax:8% on Brokerage.  Turnover tax + Stamp duty:- 0.015% (Rs. 15 on every turnover of Rs. 100000)  Custody Charge: Re. 1 per script held per month.  Discounts: For investors with High Net worth, there are slabs in brokerage rates  Credit terms: 1/4th of total margin
  • 7. Advertising • Direct Marketing • Telemarketing • Online promotion • Social Networking sites advertisement
  • 8. Channels Share khan uses various channel alternatives to reach to its customers Through: • Internet • Tele Marketing • Retail Share Shops • Franchisee Owners • Power Brokers • Sales Force Coverage • Access to the website from any part of the globe.
  • 9. • Employees  Selection  Training  Motivation • Research Team • Customers
  • 10. • Locality of the office • Office Environment • Interiors and Infrastructure
  • 11.
  • 12.
  • 13.
  • 14. Small investment • Professional fund management • Spreading risk • Transparency • Choice • regulation
  • 15. • The amount of brokerage charged will not exceed 2.5% of the premium amount or Rs 100, whichever is higher. • 2.25% was charged as entry load for all my Mutual fund accounts. • Minimum margin exposure: 4-6.7 times
  • 16. • With more and more private and global players entering the mutual market, the market has become quite competitive in the recent past. • Mutual funds, as an investment option, are now competing with commercial banks and other financial institutions for the investor’s savings. • Mutual fund companies need to differentiate themselves from the other investment avenues in the market and position their services exclusively in the customers mind. • They need to adopt innovative promotional strategies like strategic tie-ups
  • 17. • The various distribution channels employed by mutual fund companies include their own employees, agents, third party distribution companies, banks and post offices. • The third party distribution companies started flourishing with the entry of private players into the industry in 1993. • UTI and the government players relied completely on their agents for distributing the funds.
  • 18. • The process of investment decision-making in a mutual fund company determines the importance of the individuals in the company. • If the fund manager has a free hand to decide the fate of savings of thousands of unit holders, he needs to be very competent and judicious in his decision-making. • In such companies, people become the most important element of the marketing mix. • In fact companies publicize the success of their fund manager who has delivered consistent results, to promote their services.
  • 19. • Locality of the office • Office Environment • Interiors and Infrastructure
  • 20. Mutual Fund Online Process • Registered users can log into their Invest Online account and specify amount, folio number, etc & submit details with Sharekhan mutual fund online. • Investor will be then taken to banks homepage. One can use his/her net banking user id & password & transfer funds directly using any of these banks. ICICI, HDFC and UTI bank. • These transaction details then Sharekhan would download & process the transaction & transfer funds to respective mutual funds. • The confirmation would be send to investor by Sharekhan & by Mutual Fund. • Feel free to write to us for any further queries on queries@sharekhan.com