The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
The document summarizes mobile market trends and forecasts in the UK based on data from mobileSQUARED. It finds that smartphone subscriptions are growing rapidly and will surpass feature phone subscriptions by the end of 2012. Android is also overtaking the iPhone as the leading smartphone platform. Usage of mobile internet, apps, advertising and commerce is also increasing significantly. The data shows strong growth of the Android platform and app usage over time.
The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
For more information visit: http://exposure2010.orangeadvertisingnetwork.co.uk/
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
The document summarizes mobile market trends and forecasts in the UK based on data from mobileSQUARED. It finds that smartphone subscriptions are growing rapidly and will surpass feature phone subscriptions by the end of 2012. Android is also overtaking the iPhone as the leading smartphone platform. Usage of mobile internet, apps, advertising and commerce is also increasing significantly. The data shows strong growth of the Android platform and app usage over time.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
This document discusses the rise of second screen usage while watching TV. It defines different types of second screen activities like dual screening, synchronous activity, and companion apps. It also analyzes consumer behaviors around second screening, finding that 86% of smart device owners now dual screen. Younger and older audiences both frequently dual screen for activities like emailing, browsing the internet, and following up on shows and advertisements. The document also examines genres like reality TV, game shows, and documentaries that have seen higher adoption of companion apps. Finally, it discusses the commercial opportunities around advertising in companion apps.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document provides insights from a 2011 study on mobile and tablet media usage across several European markets. It finds:
1) Mobile media penetration was highest in the UK (44%) and tablet penetration was still low across markets, ranging from 2-14%.
2) Smartphone ownership was growing rapidly, especially in Spain. The iPhone and BlackBerry dominated the market.
3) Most mobile media users were younger than 35, employed, and on pay monthly contracts with unlimited data plans.
4) Tablet usage was primarily for leisure at home, while smartphones supported on-the-go media consumption via browsers and apps.
The study provides opportunities for mobile and tablet advertising, finding consumers were
The document outlines Wikimedia's mobile strategy. It discusses the growing mobile web and its importance for reaching users in developing regions where mobile access is widespread but broadband is expensive. It considers two scenarios - developing dedicated mobile platforms or a lightweight gateway. Both would aim to reach over half a billion users by 2014, focusing on contributions and readership in languages of the global south. Next steps include integrating the mobile gateway, assessing solutions, and expanding readership and contributions through various initiatives.
This document discusses opportunities for newspapers in the growing mobile industry. It notes that mobile usage is rising globally as infrastructure expands and smartphones proliferate. The mobile platform allows newspapers to reach wider audiences, including in developing areas. While mobile represents a small portion of digital revenues currently, its share is expected to increase as adoption grows. The document outlines strategies for newspapers to engage audiences and generate revenue through mobile advertising, microtransactions, and mobile tagging with barcodes.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012François Avril
The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
The document discusses mobile media usage patterns in the UK. It shows that in 2011, 92% of the population texted at least once a month, 62% accessed apps, and 57% accessed the mobile internet. Mobile search and scanning QR/barcodes were less common activities. The document then outlines strategies for optimizing mobile marketing, including optimizing existing digital channels for mobile, innovating new mobile-specific channels, and integrating mobile across digital and non-digital touchpoints.
This document summarizes key mobile trends in the UK from 2011-2012. It shows that the number of mobile internet, app, and commerce users is growing significantly. Smartphone usage is increasing rapidly, especially for Android and iPhone users. The 25-34 age group is the largest user of mobile commerce. The presentation provides regional data on mobile usage and advice on understanding the mobile audience and market for planning mobile advertising strategies.
The document discusses the history and features of the HP webOS mobile operating system:
1. webOS was initially developed by Palm, which was later acquired by HP. It is designed to run on various hardware platforms using web technologies.
2. The user interface is built around web technologies like HTML, CSS, and JavaScript, allowing apps to be built quickly. It includes core apps and allows for additional apps.
3. Developers can easily create webOS apps using familiar web languages and tools are designed to be developer friendly. The SDK also allows moving C/C++ code to webOS.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
Mobile phones have become the most ubiquitous technology in the world, with profound impacts on businesses and industries. In South Africa, there are now more mobile phone subscribers than internet users, and mobile phone ownership has grown tremendously among the general population and economically active groups. The mobile web and mobile applications are emerging as important platforms for content, commerce, and advertising. Mobile advertising spending is poised for significant growth in South Africa and other African countries.
We looked at the data. Here’s a breakdown of some key statistics about the nation’s incoming presidents’ addresses, how long they spoke, how well, and more.
The document discusses how startup entrepreneurs think and operate. It notes that startups like Airbnb and Uber were started due to identifying shortages or problems. It emphasizes that startups focus on providing customer benefit, eliminating waste, and creating value. It also highlights that startups operate with speed, embracing failure fast and pivoting quickly, with transparency and by breaking rules. Startups succeed by moving rapidly, with minimal processes and instead prioritizing speed above all else.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
This document discusses the rise of second screen usage while watching TV. It defines different types of second screen activities like dual screening, synchronous activity, and companion apps. It also analyzes consumer behaviors around second screening, finding that 86% of smart device owners now dual screen. Younger and older audiences both frequently dual screen for activities like emailing, browsing the internet, and following up on shows and advertisements. The document also examines genres like reality TV, game shows, and documentaries that have seen higher adoption of companion apps. Finally, it discusses the commercial opportunities around advertising in companion apps.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document provides insights from a 2011 study on mobile and tablet media usage across several European markets. It finds:
1) Mobile media penetration was highest in the UK (44%) and tablet penetration was still low across markets, ranging from 2-14%.
2) Smartphone ownership was growing rapidly, especially in Spain. The iPhone and BlackBerry dominated the market.
3) Most mobile media users were younger than 35, employed, and on pay monthly contracts with unlimited data plans.
4) Tablet usage was primarily for leisure at home, while smartphones supported on-the-go media consumption via browsers and apps.
The study provides opportunities for mobile and tablet advertising, finding consumers were
The document outlines Wikimedia's mobile strategy. It discusses the growing mobile web and its importance for reaching users in developing regions where mobile access is widespread but broadband is expensive. It considers two scenarios - developing dedicated mobile platforms or a lightweight gateway. Both would aim to reach over half a billion users by 2014, focusing on contributions and readership in languages of the global south. Next steps include integrating the mobile gateway, assessing solutions, and expanding readership and contributions through various initiatives.
This document discusses opportunities for newspapers in the growing mobile industry. It notes that mobile usage is rising globally as infrastructure expands and smartphones proliferate. The mobile platform allows newspapers to reach wider audiences, including in developing areas. While mobile represents a small portion of digital revenues currently, its share is expected to increase as adoption grows. The document outlines strategies for newspapers to engage audiences and generate revenue through mobile advertising, microtransactions, and mobile tagging with barcodes.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012François Avril
The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
The document discusses mobile media usage patterns in the UK. It shows that in 2011, 92% of the population texted at least once a month, 62% accessed apps, and 57% accessed the mobile internet. Mobile search and scanning QR/barcodes were less common activities. The document then outlines strategies for optimizing mobile marketing, including optimizing existing digital channels for mobile, innovating new mobile-specific channels, and integrating mobile across digital and non-digital touchpoints.
This document summarizes key mobile trends in the UK from 2011-2012. It shows that the number of mobile internet, app, and commerce users is growing significantly. Smartphone usage is increasing rapidly, especially for Android and iPhone users. The 25-34 age group is the largest user of mobile commerce. The presentation provides regional data on mobile usage and advice on understanding the mobile audience and market for planning mobile advertising strategies.
The document discusses the history and features of the HP webOS mobile operating system:
1. webOS was initially developed by Palm, which was later acquired by HP. It is designed to run on various hardware platforms using web technologies.
2. The user interface is built around web technologies like HTML, CSS, and JavaScript, allowing apps to be built quickly. It includes core apps and allows for additional apps.
3. Developers can easily create webOS apps using familiar web languages and tools are designed to be developer friendly. The SDK also allows moving C/C++ code to webOS.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
Mobile phones have become the most ubiquitous technology in the world, with profound impacts on businesses and industries. In South Africa, there are now more mobile phone subscribers than internet users, and mobile phone ownership has grown tremendously among the general population and economically active groups. The mobile web and mobile applications are emerging as important platforms for content, commerce, and advertising. Mobile advertising spending is poised for significant growth in South Africa and other African countries.
We looked at the data. Here’s a breakdown of some key statistics about the nation’s incoming presidents’ addresses, how long they spoke, how well, and more.
The document discusses how startup entrepreneurs think and operate. It notes that startups like Airbnb and Uber were started due to identifying shortages or problems. It emphasizes that startups focus on providing customer benefit, eliminating waste, and creating value. It also highlights that startups operate with speed, embracing failure fast and pivoting quickly, with transparency and by breaking rules. Startups succeed by moving rapidly, with minimal processes and instead prioritizing speed above all else.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Connected Devices are Mobilising a New Revolution in Digital ConsumptionConnected-Blog
The document discusses how connected devices like smartphones and tablets are driving new trends in digital media consumption in Europe. It finds that the installed base of these devices continues to grow rapidly, with platforms led by Android and iOS. Smartphones and tablets now generate a significant portion of online traffic and usage of connected apps and browsing is increasing dramatically. Mobile social networking, search, and shopping are among the most popular mobile activities. The market is predominantly younger males, though smartphone owners in general are becoming more engaged in mobile shopping. Measurement of these trends can help companies understand how to best reach their target audiences.
The document discusses the state of the mobile marketplace and opportunities for software developers. It notes that mobile internet usage and app downloads are growing globally as technical limitations are overcome. Location-based apps and real-time information delivery are on the rise. For Belgium specifically, it estimates 4 million iPhone users within 2 years of its launch. The conclusion encourages software developers to explore opportunities in the mobile space.
Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710
million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It
springs from IAB Europe’s mission to prove the value of the market through research and education.
Mobile advertising wins out on many levels: it enables business to connect with consumers personally and
immediately. The odds on their product message getting through to the right person are dramatically
reduced. The recipient can respond equally effectively and speedily. What’s more the advertiser can track
every step of the process and match it to sales outcomes. This not only makes targeting advertising spend
easier, but also much more accurately and cheaply than tracking traditional methods of advertising.
If you are thinking of diverting precious advertising budget to mobile, this definitive report has the
information you need.
The document summarizes a seminar on mobile media trends. It finds that 33% of mobile users in the UK browse, use apps or download content. Mobile media usage is growing 17% year-over-year. Younger users are more likely to engage with social networking, music and video on mobile, while older users prefer information and news apps. The top 6 mobile devices represent 15% of users, with long tail of over 600 devices total. Mobile internet and app usage is booming, led by news, social media and local information apps. 46% of mobile owners receive SMS ads, and mobile banner ads are growing beyond mobile sectors.
Smartphone adoption grew rapidly among mainstream consumers across markets in 2011. Nearly half of mobile users in the US and EU5 now use smartphones. This proliferation of smartphones fueled a surge in mobile media usage, such as browsing, apps, and content downloading, which exceeded 50% penetration in many markets. The Android and iOS platforms emerged as leaders in the US and EU smartphone markets, though other platforms worked to regain share. Mobile users increasingly used social networking and shopping apps on their smartphones, driving new on-the-go behaviors. Tablet adoption also rose quickly in 2011, encouraging media consumption across multiple devices.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Mobile media usage increased dramatically in 2011 as smartphones gained widespread adoption among mainstream consumers in major markets like the US and EU countries. Nearly half of mobile users in these regions now own smartphones. This drove heavy usage of mobile apps and social networking on these devices. It also led retailers to see many shoppers researching products on their phones in stores. Tablet adoption grew rapidly as well, with people using various internet-connected devices together across platforms. These trends point to further growth in mobile media consumption and a shift to cross-device digital experiences.
The rapid rise of portable technology has forever changed the world we live in. The mobile phone is the world’s largest Internet, computing and communications platform with 2.3bn users; Laptops have overtaken desktops as the PC of choice; the iPod has sold 100m units and a whole wealth of mobile media technologies such as portable
video players are on the cusp of going mass market.
The emergence of these portable platforms has happened in tandem with the massive growth in social media, creating a proliferation of content such as video clips, digital photos, games, podcasts and
vodcasts that can be downloaded or transferred to portable devices and consumed in an out-of-home environment.
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
The document provides an overview of key mobile trends, with a focus on trends in Hong Kong. It summarizes that:
- Hong Kong youth have the highest mobile phone ownership rates in Asia, and over 30% of Hong Kong mobile users engage in social networking on their devices.
- When purchasing a new mobile phone in Hong Kong, content/applications is the second most important factor after look/feel.
- Popular social networking sites accessed on mobile devices in Hong Kong include Facebook, Yahoo, and Google.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
The document discusses mobile input and forms. It makes three main points:
1. Put effort into input where there is the most payoff, such as on capable smartphones where input is easier. However, don't forget about SMS input which is widely used.
2. Take the pain out of forms by shortening them, using better layouts like top-aligned labels, defining clear input types, and using smart defaults to reduce input needed.
3. Look beyond traditional forms for input, such as using SMS, touch-friendly layouts, and leveraging new HTML5 input types. Focus on making input as easy as possible across different mobile devices.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption. These trends established the mobile environment for continued growth and opportunity in 2012.
In 2011, smartphones surpassed feature phones as the top acquired mobile device type in several major markets including the US, UK, Germany, France, Italy, and Canada. The iPhone 4 was the top acquired phone in both the US and EU5 markets in 2011. All five of the most acquired phones in the US and three of the top five in the EU5 were Apple smartphones, demonstrating the company's strength in the mobile market. The rise of smartphones drove increased mobile media usage, which surpassed 50% penetration in many markets.
The document discusses key insights from 2011 regarding the mobile landscape and what they mean for 2012. Some of the main points covered include:
- Smartphone adoption surged in 2011, driving increased mobile media usage which exceeded 50% in many markets.
- Android and iOS emerged as the leading smartphone platforms, intensifying the platform wars.
- Mobile media consumption shifted towards a dual browsing experience on mobile browsers and apps.
- Smartphones enabled social networking and retail research on the go, changing consumer behaviors.
- Tablets rose rapidly in popularity, encouraging cross-platform digital media consumption among "digital omnivores."
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Similar to The Surge: Summary of Mobile in Europe (EU5) (20)
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
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Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
3. Mobile Internet Outpaces Desktop Internet Adoption
iPhone + iTouch Users = 8x AOL users 8 Quarters after launch
4. Apps: from walled garden to open playground
43% off all mobile apps downloaded globally where for location based social
networking services
150,998
Apple
19,897
Android
Nokia 6,118
Blackberry 4,756 The Apps model has changed the value
chain of mobile content…
1,452
Palm
BEFORE
End User
Developer Publisher Aggregator Operator
693
Windows 20% 20% 20% 40%
End User
AFTER
Developer Store Owner
70% 30%
Source: ComScore Mobile Metrix+ Media Lense 2009 Metrix
5. The 3 Mobile Era’s
Communication, Content, Context
6. The size of the EU5 mobile market
Growth of mobile media and browsing
Germany, France and UK are the most established mobile markets >
substantial growth of mobile media in the next five years
Italy has the potential to become a leading mobile market; high 3G
adoption, propensity to browse mobile content and a user base that will
migrate out of PAYG in the near future
7. Figures shaping mobile in Europe (EU5)
The story behind the numbers
1,442 separate devices being used for Mobile media in EU5
iPhone only represents 9% of mobile media users in EU5
Nokia represents 34% of mobile media users, double the market share of its nearest rival Samsung with 18%
INSIGHT: Lots of handsets but 20% of handsets account for 79% of mobile media users
27% of all 288 million EU5 consumers are mobile media users (browsed the
internet from phone, dowloaded/used an app)
27% mobile media users, 15% only voice users, 58% SMS users with no mobile media
Low mobile media usage when compared to the US (35%)
3G phone with unlimited data tarrifs represent only 5% in Europe, while 21% in the U.S
INSIGHT: EU5 consumers with unlimited data plans are 196% more likely to use mobile media
84% of Italian mobile users (42 million) are Pay as you Go (PAYG) mobile users
Considerably high when compared to EU5 average of 46%, 22% in France and 39% in Germany
While PAYG has no impact on SMS or MMS mobile usage it does impact mobile media usage
Italy is the exception, it is the same size market as UK, but a PAYG market and yet matches UK in mobile
media consumption
INSIGHT: While Germany and UK are the largest markets, consumers in Italy demonstrate
willingess to spend on services and devices
8. Mobile is part of EU5 consumers daily media consumption
The only “always on” device
Information News Entertainment
AFTER AT HOME
GET UP WAY TO WORK
WORK AT WORK TV
RADIO NEWSPAPER ONLINE
RADIO ONLINE MAGAZINE NEWSPAPE
TV
NEWSPAPE MOBILE RADIO R
NEWSPAPE
R MOBILE MAGAZINE
R
MOBILE MOBILE
morning forenoon afternoon evening
9. Demographics of EU5 Mobile Media activities
Average mobile media user is 33 years old and 40% are female
Younger demographics create their own ringtones, use social networking
services and listen to music
Mobile Internet services (browsing, apps and e-mail) skew 65-70% male.
Unlimited data plan subscribers average age 35.
Source: ComScore Mobile Metrix+ Media Lense 2009 Metrix
10. Demographics of EU5 Mobile Media activities
PC Internet versus Mobile Internet demographics
The age comparison between PC and Mobile Internet users is indicative
of the need for money when browsing on the mobile device (advanced
device and data plans).
Mobile social networkers has a more even gender than mobile browsers
for news and info.
Source: ComScore Mobile Metrix+ Media Lense 2009 Metrix
11. Growth of EU5 Mobile Media activities
Social networking and apps are driving growth
Social networking and apps are showing the highest gains with 106% and
64% Y/Y growth in users.
GPS mapping will emerge as a key category given Google and Nokia
recent announcement to offer service free of charge
Source: ComScore Mobile Metrix+ Media Lense 2009 Metrix
12. Usage of mobile in the United Kingdom
Top 10 Mobile Web Properties by Top 10 Mobile Web Properties by
Unique Visitors in the UK (000) Time Spent (minutes) in the UK
(000)
65% Google 10 = 70% of all
and Facebook time spent
it Google siteusers access Facebook
65% of mobile
and through their mobile
top 10 properties account for 70%
of all time spent by mobile users
phones every month
Source: Comscore GSMA MMM December 2009
13. Usage of mobile in the United Kingdom
Average Minutes per Usage Day Distribution of users and usage
(minutes) by access device in between smart and non-smart
the UK phones
66% more 51% of all time
mobile users spend in average driven by Smartphone users which only
time time on the four largest
66% more
social media properties than fixed
spent UKof overall mobile phone
represent 29%
users in the
access users
Source: Comscore GSMA MMM December 2009
14. Usage patterns of mobile phone users the
United Kingdom
Fastest growing UK mobile phone (all
phone types)
media activities (Q2/09 to Q3/09)
10.4 million
Users using mobiles to access the
internet , 21% of all mobile phones
users
4.1 million
Users using mobiles to download
applications, 1 million users in Q3
when compared to Q2
Source: Nielsen Company
15. Top sites accessed by mobile
What sites are consumers accessing via mobile?
While 17% of Facebook users in EU5 are accessing via mobile, there is
significant differences by country with 22% of UK Facebookers accessing
via mobile, compared to less than 10% of German Facebook users.
Source: ComScore Mobile Metrix+ Media Lense 2009 Metrix
16. The 4 future drivers of mobile in Europe
Social networking and web based apps will drive growth
1. Accesability > Web based apps
Web based apps such as HTML5 shaping the way mobile applications
are built; low entry and based on Google supported HTML5 & Opera
JavaScript as opposed to C++ based Windows Mobile, iPhone OS
2. Community > Proximity networks
Proximity networks shaping the way users use their mobile to inform and
update and recommend their peers and social group. Emerging segment
it supports: Shout Out’ers
3. Location > Augmented reality
Augmented reality shaping the behaviour of mobile phone users by
turning their cameras into everything from surrounding readers to sign
translator. Emerging segment it supports: Insightseer
4. Transaction > Point and find
technology pay for products way usersofuse their mobile to
Point and find technology shaping the
identify, research and at point purchase. Emerging
segment it supports: Mobile hunters