Australian broadcasting summit 2011

•

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Lauren Oldham

Presentation

Entertainment & Humor

Apps for Broadcasters
Agency Perspective

How
important
is portable,
mobile
branding to
today’s
advertisers

Smart phones becoming the norm

2010 2011
Estimated 6.2 million handsets Estimated 10.4 million handsets
(31% of installed base of 20M) (52% of installed base of 20M)
2011
2010
Other
Other 6%
8%
Android
6%
Android
18%
BlackBerry
6%
iOS
39% iOS
42%

Microsoft
12% BlackBerry
6%

Microsoft
8%

Symbian Symbian
29% 20%

Source: Telsyte Smartphone Study 2010

Advertisers speak with money
Spend

TV Print Online Radio OOH Cinema

2009 2010 2011E

Source: PHD Estimates and Ceasa historical Note: *Excluding Directories

What can
we learn
from
publishing’s
success in
applications

Where
do
advertisers
want to
go from
here

Always evolve for the future

Notion
Email: info@designbynotion.com
Telephone: +353 1 4433830

thank
you.

lauren.oldham@phdnetwork.com

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Australian broadcasting summit 2011

1. Apps for Broadcasters Agency Perspective

2. How important is portable, mobile branding to today’s advertisers

3. Very.

4. Mobile devices take over

5. Smart phones becoming the norm 2010 2011 Estimated 6.2 million handsets Estimated 10.4 million handsets (31% of installed base of 20M) (52% of installed base of 20M) 2011 2010 Other Other 6% 8% Android 6% Android 18% BlackBerry 6% iOS 39% iOS 42% Microsoft 12% BlackBerry 6% Microsoft 8% Symbian Symbian 29% 20% Source: Telsyte Smartphone Study 2010

6. Simultaneous Consumption

7. Rise of Social TV

8. Rise of Digitally Social TV

9. Advertisers speak with money Spend TV Print Online Radio OOH Cinema 2009 2010 2011E Source: PHD Estimates and Ceasa historical Note: *Excluding Directories

10. What can we learn from publishing’s success in applications

11. A lot.

12. Always in Beta

13. Measurement Logout

14. Internet was built for engagement

15. Pass the Contagious Test

16. Where do advertisers want to go from here

17. Get the basics right.

18. Audiences, Data & Tracking

19. Go further.

20. Adding layers of measurement

21. Adding layers of measurement