This document discusses mobile social networks from a business perspective. It covers advantages and impediments of mobile social networks compared to traditional social media platforms. It also discusses the future of mobile social networks, including how the development of 4G networks may help propel the growth of mobile social networks. Key topics covered include the movement of internet companies and mobile operators into mobile social networking, competition and alliances between operators and social media companies, and statistics related to user demographics and behaviors on social networks.

1. MMMMMMMMMMMMMMMMMMMMMMMMMMMMM
MMMMOMMMMMM
MMMAAMMMMMAMMMMMMMMMMMMMMMMMMAMMMMM
Hicham Qaissi
Programa de Doctorado 2008-2009

2. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
KeKMWords
Monclusions
Meferencess
Muestions

3. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
KeKMWords
Monclusions
Meferencess
Muestions

4. MOM&MVM
• MocialMOetworksS
• VirtualMMommunitiesS
• MocialMOetworkMMervicesS
MocialMnetworkManalKsisMhasMbeenMusedMinMepidemiologK toMhelpMunderstandM
howMpatternsMofMhumanMcontactMaidMorMinhibitMtheMspreadMofMdiseasesMsuchMasM
HMVMinMaMpopulation
MnK node ofMthe MOMis connected with noMmoreMthan n-1Mnodes being nMthe
totalMnumber MO’s nodesS
Mobile Social Networks

5. MnalKsingMMocialMOetworksMMetrics
Aetweenness Aridge Mlosenness
Megree Mentralization
MentralitK MocalMAridge
Meach
MtructuralMMohesion
MlusteringMMoefficient
MtructuralMhole
Mobile Social Networks

6. MocialMOetworksSMMome Mtatistics (M)
MeneralMMO
18M<MMverage(Mge)M<M32
Men (59S5%)MWomen (4(S5%)
Workers (45%)MMMtudents(48%)
79%Mconnect atMleast onceMaMweek,M21%M
several timesMaMdaKS
(M<MMverage(MimeMspent)M<M3(MminM 53%MofM
usersS
ArofesionalMMO
3(M<MMverage(Mge)M<M45
75%Mwants establish newMcontacts
62%Mconnects everK daK S
Mobile Social Networks

7. MocialMOetworksSMMome Mtatistics (MM)
Mobile Social Networks

8. MobileMMocialMOetworks
“AokingMsomeoneMonMFacebook isMgreat,MbutM
pokingMthemMwhenMKou’reMinMtheMsameMbarMasM
themMcanMresultMinMmuchMmoreMimmediateMsocialM
gratificationg
MichaelMMrrington
Mobile Social Networks

9. MobileMMocialMOetworks
Mobile Social Networks

10. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
KeKMWords
Monclusions
Meferencess
Muestions

11. AusinessMAointMofMViewM(M)
Mhe Mnternet giants and the operators alreadK have concentrated on
this forceful industrKS
Mhe Melecomunicaiton Mervice Mector 57 % HKper Mector’s revenueS
Mhe main economic contribuitorS
Mhe main component of MMM is the Mobile Mommunications Mector
46%, growing 8% annualKS
2((7 23( millions Mocial Oetworks Mctive usersS
More
Use
More More
Users Income
More
Contents
Mobile Social Networks

12. AusinessMAointMofMViewM(MM)
MovementMofMtheMMnternetMMiants
MoogleMMMMM Zingku ,Aaiku (AlogMMite)M&MModgeAallS
Facebook OewMMobileMVersionS
Movement ofMthe MobileMMperators
- MVOMMVirgin MobileMincludes FacebookS
MSM - MM&MMWireless,MMprintMOeNtelMKMVerizonMMincludeMFacebookS
- MrangeMincludes AeboMMobileM(MO)S
Murope - VodafoneMincludesMMoogleMMaps,MMbaK &MMKMpaceS
Mobile Social Networks

13. AusinessMAointMofMViewM(MMM)
MompetitionMbetweenMmobileMoperatorsM&MMMOM
• Mperators launch their own MMOM (Melef(nica with Keteke)
to stop the MOM growing powerS
• Mven in some cases, operatos prevent the access to MOMS
MllianceMMbetweenMmobileMoperatos &MMMOMM
• Mperators allow free access to the MOMS
• Minked provision from operators the case of Mrange
with MKMpaceS
• Mperators promote MOM’ growth useS
• Mutual sponsoringS
• Mutual effort to adapt Khe Mnternet sector of mobile
communicationsS
Mobile Social Networks

14. AusinessMAointMofMViewM(MV)SMMome MtatisticsS
Mobile Social Networks

15. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
KeKMWords
Monclusions
Meferencess
Muestions

16. Mdvantages &MMmpediments vsMMMO
Mdvantages
• MmmediacK: Msers can make videos and share them in onlK a few minutesS
• MvailabilitK: Aeing in a bar, we can access our MMOM being inside the area
of coverage of our operatorS
• Aetter social relationship: Mllow us managing our behaviorS knowing that
our contact is slept, sending him an sms or an email is better than calling
himS
•Mthers…
Mmpediments
• Mnconvenience: Make teNt messages and navigate
through web sites is inconvenient bK mobileS
• Arice & Mmbiguous Mnvoices: Mata communication bK
mobile is still eNpensiveS Mome users can’t understand
invoices’ detailsS
• AW: Mhe 3ºM Oets aren’t designed to propitiate traffic
in both directions With the 4ºM Oets , users will have
the same rate downloading & uploadingS
• Moverage: Msers haven’t coverage anKwhereS
• Moftware MncompatibilitK: Mepends on some factors as
terminals, operators, etcS Mobile Social Networks

17. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
KeKMWords
Monclusions
Meferencess
Muestions

18. Mobil MocialMOetworksMFuture (M)
Mobile Social Networks

19. Mobil MocialMOetworksMFuture (MM)
Mnovation Future
• Move what it’s possible to do with a AM to a
mobile with the added potential of the
geographical locationS
• Mhe investment in big propects isn’t so sufficient
due to the scantK usersS More
Use
More More
MarketingMFuture Users Incomes
• MlightlK prosperous future at least medium-
More
term and determined bK the appearance of the Contents
4º generation OetworksS
Mobile Social Networks

20. Mobil MocialMOetworksMFuture (MMM)
4ºMMenerationMOetworks
Wired Net
Oo official definitionS
Mt is still in the development phaseS
Oet S based on MAv6S 4M
MaNS Mate : 1((Mbps Mownl, 5( Mbps MpS Wireless Information
Net Technology
MoM end-to-endS
Mllows all classes of services wherever wheneverS
Minimum MostS
Oetwork that works in the Mnternet technologK, combining
WWMF it with other uses and such technologies as Wi-Fi and
WiMMiS
OMM MoMoMo in Aapan, Mound success reached 1(( MbpsS
Aapan First commercial version in 2(1(S
Mest of the worls 2(2(S
Mobile Social Networks

21. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
Monclusions
KeKMWords
Meferencess
Muestions

22. Mome Mobil MocialMOetworks
Mobile Social Networks

23. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
Monclusions
KeKMWords
Meferencess
Muestions

24. Monclusions
Mhe Mobil Mocial Oetworks Aresent Mse is McantK due to the
operators politics to raise the tariffsS
Mhe Mobil Mocial Oetworks Future is complicated in the sort
termS
Mhe 4M is the uniuue waK of the Mobol Mocial Oetwork
prospertKS
Mobile Social Networks

25. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
Monclusions
KeKMWords
Meferencess
Muestions

26. KeKMwords
WebM2S( VirtualM MnmediacK
Mommunities
Michael
Arrington
MvailabilitK
Mmbiguous
4G Networks Mnvoices
4G Networks Sort &
Medium Term
OMMMMoMoMo
IPvI
WWRF
MobilitK
MobilitK
Mobile Social Networks

27. MocialMOetworksM&MVirtualMMommunities
AusinessMAointMofMView
Mdvantages &MMmpediments
Mobil MocialMOetworksMFuture
Mome Mobil MocialMOetworks
Monclusions
KeKMWords
Meferencess
Muestions

28. Meferences
1. www.wikipedia.org
2. Strategic analysis from a Spanish operator, and influence for a virtual community, of
mobile social networks – Jose miguel García Hervás.
3. http://www.techcrunch.com/200p/09/11/the-holy-grail-for-mobile-social-networks/
4. http://www.techcrunch.com/2008/04/09/i-saw-the-future-of-social-networking-the-
other-day/
5. http://www.genbeta.com/2008/05/20-el-futuro-de-las-redes-sociales-moviles
I. http://jcmc.indiana.edu/vol13/issue1/humphreys.html Caso de estudio de dodgball.
p. Estudio de soluciones de movilidad en redes de cuarta generación. Carlos Jesús
Bernardos Cano.
8. http://www.tendencias21.net//as-redes-sociales-moviles-empiezan-a-generar-
negocio_a1953.html
9. http://www.readwriteweb.com/archives/mobile_social_networks_to_watc.php
10. http://socialmediatrader.com/38-social-networking-sites-for-your-mobile/
11. http://www.informatm.com/itmgcontent/icoms/s/sectors/mobile-
contentapps/2001p480I5I.htmlajsessionid83DAD429I4D2BpEp0EA1ECE002p5I5DD3
12. http://www.red-social.net
13. http://socialmediatrader.com/38-social-networking-sites-for-your-mobile/
14. porte de QoS en Redes de 4ª Generación - Carlos García, Antonio Cuevas, José Ignacio
Moreno, IEEE Member, Ignacio Soto, IEEE Member, Carlos Jesús Bernardos, Pablo Serrano
15. Abriendo el camino hacia la Cuarta Generación: Una Nueva Ar uitectura de Redes de
Área Personal Inalámbricas .

29. Movil MocialMOetworks

30. MAv6
WhK a new MA Arotocol?
MAv4 4 milliards addresses
MA Mdresses Mhortage
Mnnovations:
232 addresses 2128 addresses
4 octets 16 octets
Mecimal Ootation HeNadecimal notation
127S3(S2S2(( 1fff:((((:(a88:85a3:((((:((((:ac1f:8((1
Mimpler Aauuet Header Aest Mouting
MMM: 576 octets (MAv4) 128( octets (MAv6)
More MecuritK in transactions (Mhe Mac form a part of the
Mddress)
Mesolving the MobilitK AroblemS
Mobile Social Networks

31. MAv6
Mesolving the MobilitK Aroblem
Mobile Social Networks

32. JapanJs premier provider of leading-edge mobile
voice, data and multimedia services. With more than
54 million customers in Japan, the company is one of
the worldJs largest mobile communications
operators.
http:hhwwwSnttdocomoScomh

33. Mroovr

34. MichaelMMrrington
ASMMichaelMMrrington (March 13,
19p0, California).
Is a entrepreneur and was the
maintainer of TechCrunch, a blog
covering the Silicon Valley technology
start-up communities and the wider
technology in the world.
Magazines such as Wired and Forbes
have named Arrington one of the
mostMpowerfulMpeopleMonMtheM
internet.
In 2008, he was selected by TIME
Magazine as oneMofMtheMmostM
influentialMpeopleMinMtheMworld.