In today’s competitive landscape, schools need to understand their potential and current students better than ever before. Knowing how to engage them, where to reach them and how to keep their interest are vital components to the enrollment and retention process, With social media being an increasingly important communications platform, schools need to know not only how to use social media, but how students use it. Jeff Berg, CUnet’s Social Media Strategist, will take you through social media tips and insights, allowing you to “Blaze New Trails” in the world of new media.
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
Libraries and social networking: impact and challenges in today's generationFe Angela Verzosa
presented by Fe Angela M. Verzosa at the forum sponsored by St. Thomas of Villanova Main Library, San Sebastian College-Recoletos de Cavite, Cavite City on November 2010
Lisa C. Burns, CFRE and David Tinker, CFRE's presentation on social media policies at nonprofit organizations. Presented at the AFP Greater Houston Chapter on 1/18/13.
Nagap winter institute intl enrollment management workshopMarty Bennett
As part of NAGAP's Winter Institute for graduate admissions professionals, I conducted a two hour workshop on international enrollment management along with Fanta Aw, VP for Campus Life & International Student & Scholar Services, at American University
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
Libraries and social networking: impact and challenges in today's generationFe Angela Verzosa
presented by Fe Angela M. Verzosa at the forum sponsored by St. Thomas of Villanova Main Library, San Sebastian College-Recoletos de Cavite, Cavite City on November 2010
Lisa C. Burns, CFRE and David Tinker, CFRE's presentation on social media policies at nonprofit organizations. Presented at the AFP Greater Houston Chapter on 1/18/13.
Nagap winter institute intl enrollment management workshopMarty Bennett
As part of NAGAP's Winter Institute for graduate admissions professionals, I conducted a two hour workshop on international enrollment management along with Fanta Aw, VP for Campus Life & International Student & Scholar Services, at American University
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
UPDATED PPT on Role social media in teaching and learning dr manishankar chak...Dr.Manishankar Chakraborty
UPDATED presentation on Social Media and its role in teaching and learning for the workshop conducted by Dr Manishankar Chakraborty for the teaching staff members of Ibra College of Technology, Sultanate of Oman on the 29th of April 2013.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
Introduction to Social Media in EducationJason Rhode
Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Explains social media platforms; how patients, researchers & physicians are using social media; and presents the CTN study CHIWOS: our first study to have a social media strategy and ethics approval.
Youth and Social Media:
What's Hot and What's Not
Workshop for the "Technology for the New Evangelization" Seminar
@ St. Michael, sponsored by the diocesan Office of Religious Education
January 2014
(Note -- the PowerPoint is over-packed with information about research on trends,
a few cautions, some benefits of social media, and a prayer. Where possible, all research sources have been noted for further exploration.)
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
UPDATED PPT on Role social media in teaching and learning dr manishankar chak...Dr.Manishankar Chakraborty
UPDATED presentation on Social Media and its role in teaching and learning for the workshop conducted by Dr Manishankar Chakraborty for the teaching staff members of Ibra College of Technology, Sultanate of Oman on the 29th of April 2013.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
Introduction to Social Media in EducationJason Rhode
Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Explains social media platforms; how patients, researchers & physicians are using social media; and presents the CTN study CHIWOS: our first study to have a social media strategy and ethics approval.
Youth and Social Media:
What's Hot and What's Not
Workshop for the "Technology for the New Evangelization" Seminar
@ St. Michael, sponsored by the diocesan Office of Religious Education
January 2014
(Note -- the PowerPoint is over-packed with information about research on trends,
a few cautions, some benefits of social media, and a prayer. Where possible, all research sources have been noted for further exploration.)
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
The talk was given by our agency group digital technologist, Chris Rawlinson.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Excellent stuff for educators and students highlighting how important is social media for them. Equally useful for small business owners who should consider to use social media for their business to improve.
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
Lecture presented at the 5th CE Logic Conference on the theme "Linked: Living Together Through Technology", held at Chateau Royale, Nasugbu, Batangas on 23 May 2013
Role of Social Media in Education was made as part of UGC presentations held on our college campus. It covers the impact, both positive and negative, that social media has on students, professionals, and on- and off-campus communication.
By: Sarah Imran Ali Rizvi
Mass Media student of Bharatiya Vidya Bhavan's College
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Learn about the usefulness of social media to college professionals--specifically those professionals at Palmer College of Chiropractic. This presentation is part of the Palmer Marketing & Communication Department's Best Practices Series
Social Media for Higher Education Student AssociationsJP Rains, MBA
This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget.
Higher Education Compliance Survey Results: What Are Schools Really DoingSparkroom
Program Integrity regulations have led schools to change everything from marketing campaigns to internal policies. But with so much room for interpretation, it’s difficult to know what’s really necessary. Find out how schools are responding to the regulations, emerging best practices, and how your school can stay ahead of the compliance curve.
Key Performance Indicators You Must Monitor When Buying LeadsSparkroom
CUnet's Steve Smith, Managing Director of Project Management, presents on the key performance indicators you need to know about. Sure, successful lead buying will ultimately be judged on the cost of each sale that is generated from the campaign, but in many cases determining the cost of each sale may take 15-60 days. During that time you may be wasting thousands of dollars on poor performing lead buying campaigns. This is unacceptable! In this session you will learn about the most important key performance indicators you MUST monitor when buying leads.
For all of us in the for-profit education sector, change and uncertainty has become the status quo. Regulatory changes and deteriorating macro-economics are impacting everything from how schools recruit students to the type of programs they will be able to offer.
Recently, LeadsCouncil and CUnet conducted a survey among marketing professionals in higher education to measure and understand the full impact of these issues.
This presentation provides a review and analysis of the results from the 2011 Higher Education Marketing Survey, including:
• How budgets are being affected, and how the money is being allocated;
• How cost per enrollment is changing, and what schools plan to do about it;
• Concerns and priorities for school marketers for 2011;
• How the survey numbers compare to what we're seeing in the market as we approach the end of Q2.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
5. The World of Social Media
• Social media has changed how
human beings communicate,
organize, and spend time online:
– 75% of all adult internet users.
– More than 20% of all time
spent online.
• Comparisons of most well-known
social media:
– If Twitter were a book it would
be equivalent to 1,500
complete works of
Shakespeare each day.
– If YouTube were a movie it
would take over 400 years to
watch.
5
6. 1,966,514,816
2,000,000,000
1,500,000,000
Oceania
750,000,000 Latin America
1,000,000,000
North America
Middle East
500,000,000 Europe
Asia
- Africa
Total Internet Users Facebook Users
6
7. What is Social Media?
• Social media has changed how human
beings communicate, organize, and spend
• Wikipedia • Social bookmarking
time online:
– 75% of all adult internet users. reviews
• Consumer opinions and • Online niche communities
– MoreInternet mash-ups spent
• than 20% of all time • Social biographies
online.
• Blogs • Social news
• Message boards • Livecasting
• Comparisons of most well-known social
media: Online gaming
• • Audio sharing
– If•Facebook sharing websites
Photo were a country it would be • Virtual worlds
the 3rd largest in fiction with
• Interactive the world • Information aggregators
750MM residents.
– If•Twitter were a book it would be
Instant messaging • Collaboration tools
equivalent to 1,500 complete works of • Event organization tools
Shakespeare each day.
– If YouTube were a movie it would take
over 400 years to watch.
11. It Hits The Spot
• Pepsi chose investing in social media instead of Super
Bowl advertisements
• Proctor and Gamble, the worlds largest advertiser,
announced it was pulling its money from daytime
television and put it into social media
12. Student Usage
• Prospective students today…
• Grew up with Internet technology
• Nearly three-quarters use social
media
• 18 percent use Twitter
• 67 percent own an MP3 player
• 81 percent access the Internet
wirelessly
• 70 percent believe colleges should
have a presence on social
networks
• 51 percent want to be contacted
directly through a social network
“Scrolling Toward Enrollment,” Noel-Levitz, 2009
Pew Internet & American Life Project, 2010
13. Social Media for Recruitment
• At the most basic level, provides a
feel for school life through an online
community
• 3 to 5 times more successful than
standard marketing targeting
• Peers are more influential in college
choice than advertising
13
14. Social Media For Retention
Heiberger, “Have You Facebooked Astin Lately?”, “New Directions for Student Services” no. 124
14
15. Why Aren’t More Schools Doing It?
• Overwhelmed by all the choices
• Measuring success seems difficult
• It requires dedicated staff
• Confusion of ownership
18. The Research
• Schools Examined
– Virginia College
– Carrington
– UTI
– National Holistic Institute
– The Art Institutes
– American Sentinel
– Allen School
• Results
– Approximately 10,000 posts over 60 days
– 46.8% of posts were negative
27. University of Chicago - TweetChicago
• Launched October 2008
• On Dec. 10, 2009, totally replaced “A Day in the Life” blog
• Launched October 2008
• Now 15 authors featuring both students and faculty
• On Dec. 10, 2009, totally replaced “A Day in the Life” blog
• Content ranges from the mundane to relevant to the legal community
28. 4 – Social Media is most effective
when it’s personal
32. Retention-Focused Communities
• Private communities designed to engage current and future
students and create community before they begin classes
• Allow admitted students to talk to enrolled students
• Encourage admitted students to form their own social
connections with each other
• Don’t neglect the personal aspects
• Provide resources that enable students to hit the ground
running
32
33. Private Communities - PhoenixConnect
• Released by the University of Phoenix School
of Business in Sept. 2010
• Features
– Focus on existing students
• Support to students from peers
and faculty outside of the
classroom through message
boards
• Specific interest-specific
communities
– Focus on students nearing completion
• Profiles indicate academic
information, employment
aspirations and status
• Alumni directory with over 120,000
connections
• Outcome
– 99% adoption rate after one month
– Intended to be rolled out to all students
by Sept. 2011
33
34. Retention-Focused Communities
Columbia College Chicago
• 94% of admits used the Schools on Facebook Application
UT Tyler
• Schools on Facebook users were five times more likely to enroll than students
who did not use it
• Users also had the highest exam pass rates of any students in the UT system
ASU
• 25% of the student body used Schools on Facebook
• 8% higher retention rate when compared with non-users
35. Product & Marketing Refinement
Over 100 posts in the last 30 days talked about advertising
39. Social Media Tracking and Metrics
Go beyond basic measurements like fans, followers, and comments
• Independent tracking
– Text analytics
– Sentiment analysis
– Link tracking and behavioral
information
– Activity, engagement, and reach
41. • Inspire human interactions
• Show, don’t tell
• Spotlight student and staff success
• Experiment (and don’t be afraid to fail)
• Measure it all
41
44. Contact:
Jeff Berg
Social Media Strategist
E-Mail: jeff.berg@cunet.com
Phone: 201.477.7687
CUnet’s Blog: http://blog.cunet.com
For more information: http://www.cunet.com