This is a presentation to help sales teams adopt social media and social selling best practices.

1. 7 Tips For Sales Teams Going Social
A guide to get your sales team generating revenue, building
pipeline and closing deals with social media.
Julio Viskovich
Social Selling Sensei
LinkedIn.com/in/SocialSelling
@JulioVisko

2. Agenda
7 Steps For Sales Teams Going Social
• Find Your Buyers
• Don’t reinvent the wheel
• Organize Twitter lists
• Become a trusted advisor
• Learn prospecting 2.0 techniques
• Socially surround your prospects
• Measure your success
• Develop a routine

3. Find Your BuyersSocial media is a great place to find your prospects and give you the context
to have a successful sales call.
• Get to know your buyers outside professional
networks
• Increase the number of touch points and avoid
going dark
• Real time engagement when it matters

4. Don’t Reinvent The WheelStart off small by introducing social media activities to minimize disruption.
• Augment your existing sales process
• Build social in to your daily routine
• Start by implementing to 10:10:10 rule

5. Organize Twitter Lists
5 Twitter lists every sales rep should have.
• Prospects
• Customers
• Competitors
• Influencers
• Partners

6. Become a Trusted AdvisorBuyers are finding the information online that shape
their buying behaviour.
• Create and share the content buyers are
finding
• Curate and find trending content that
supports your efforts
• Own hashtags that are applicable to your
prospects

7. Prospecting 2.0Buyer 2.0 requires prospecting 2.0 techniques.
• Search and monitor key hashtags in your space
• Listen for early stage buying trigger events
• Search hyper-locally to keep tabs on your
territory

8. Socially Surround Prospects

9. Measure Your Success
Use analytics to measure your success and optimize your efforts.
• A/B Test Your Messaging
• Tie Social Messages To Onsite Activity
• Link Shortening Goes Beyond Social

10. Develop A Daily Routine

11. Thank You!
@JulioVisko
Linkedin.com/in/SocialSelling
JulioViskovich.com