The document provides an overview of Coca-Cola's operations in India, including its product portfolio, market share, organizational structure, promotional strategies, distribution channels, sales processes, recruitment and performance management practices, forecasting, logistics, and warehousing policies. Coca-Cola re-entered the Indian market in 1993 and operates through franchised bottling partners. It serves over 500 brands globally and has annual revenues of $46.5 billion.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
Sales forecasting with examples ( asian paints and cocacola)sakshi singh
Sales forecasting meaning, advantages, disadvantages etc. Also a strong example of Asian paints and Coca cola with the facts of their sales forecasting for over past years and strategies used by them to manage sales forecasting.
organizations should have to maintain their businesses in a marketing oriented way. It doesn’t matter whether the organization is large scale or small but almost all the organizations have to achieve their best not because they have to but to survive in the market. In order to survive in the market they have to provide quality for customers which is better than the competing organizations. So therefore every organization need to have a quality oriented businesses for their survival.
During the module “Quality Management” we have been asked to fulfill a report and a presentation as the semester assignment.
We have chosen “Coca-Cola” which is the leader in beverage industry for our assignment. As the leading beverage brand in Sri Lanka they have good quality strategies within their organization. So it’s one of the best chances we’ve got to study the quality oriented strategies of this company as they have reached their best level.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
13. Step 1: Prospecting
In prospecting, Market Developer identifies potential customers. They
may come from many sources, such as previous customers, new opening
outlet of different channel type, Competitors Outlets of market.
Step 2: The Approach
Market Developer should carefully prepare his/her approach to potential
customers. All available information about prospects should be collected
and analyzed by the CE & STL specially when company provide Cooler to
that outlet owner for selling of the products of the company.
Step 3: The Presentation
The presentation is the stage at which the sales person transmits the
promotional message. The usual method is to describe the discount
rates on different products
13
14. Step 4: The Demonstration
In promoting new pack of 400 ml coca-cola & 500ml kinley water, the
demonstration is a critical step in the sales process. A demonstration
allows the prospect to become involved in the presentation. For that we
had the sample bottle of both pack & show the potential customer &
convince him/her for purchase.
Step 5: Handling Objections.
During the sales of these two products we have to face many objections
from the prospect like small pack of water bottle may not accept by the
consumer, less margin as compare to competitor product, him/her
mindset for small pack of coca-cola. Handling of this objections by us
convince him/her for purchase the products.
Step 6: The closing
The time at which we actually asks the prospect to buy the product. We
watch for signals that the prospect is ready to buy the product & book
his/her order.
Step 7: The Follow-UP
After-sale activities are very important in determining whether a
customer will buy again later, this is called secondary outlet of that
product. After the prospect agrees to buy, the salesperson should
complete the order processing quickly and efficiently.
14
15. Order Processing
The task of order processing involves the receipt and handling of an
order. Needs are identified and pointed out to the customer, and the
order is processed. The handling of orders is especially important in
satisfying customer needs. Market Developer & Sales Person of the
Distributor are examples of order processors. They check a store's
stock, report the inventory level to the store manager, and complete
the sale.
Creative Selling
In creative selling, a convincing type of promotional presentation.
Creative selling is used when the benefit of a product is readily
apparent and its purchase is being based on a careful analysis of
alternatives. In new-product (400ml coke & 500 ml kinley water)
selling sales people need to be very creative if initial orders are to be
secured.
15
16. Missionary Selling
An indirect form of selling in which the representative markets the
goodwill of a company or provides technical or operational
assistance to the customer is called missionary selling. In Coca-Cola
Company provide the cooler for selling of their products & service of
the cooler in any circumstances also provide by company.
16
17. Coca-Cola recruitment process is well established, they
give ads in newspaper, company’s website, institutions,
etc.
Coca-Cola recruits MT’s from premier B schools.
They mostly offer Placement to the Summer Interns.
SELECTION PROCESS INVOLVES:
Group Discussion
Interview
Psychometric tests
Situational Exercises
17
18. Exceptional performance –EP
Contributions significantly exceed the stated objectives in terms
of quality, quantity and timeliness.
Successful performance – SP
Contributions meet and sometimes exceed the objectives, which
are based on challenging goals.
Developing performance – DP
Contributions meet some / most but not all of the objectives
and performance improvement is necessary.
No Performance – NP
Contributions frequently do not meet the stated objectives
18
19. RED Strategy – Right Execution Daily
Tool to measure the performance of the distributor in the
outlet by setting some standard or parameter of execution.
RED
Check Visi-Cooler Management
Availability of the product in the outlet
Check the activation in the outlet
Market Developer checks 25 outlets a day and report to
HCCBL on the score of 100.
19
20. Combination of top down and bottom up approach.
Forecasts based on factors such as:
Historical data
Economic parameters
Seasonal variation
Festivals, ceremonies, etc.
Weekly reviews to adjust monthly forecasts
Forecasts are region-wise, they are further broken
down into cities, towns and villages by sales
managers.
20
21. The decisions should not be segregated by
functional area, as they influence each other and
are best made jointly. For example, Coca-cola
considers the demand forecast over the coming
quarter and decides on the timing of various
promotions. The promotion information is then
used to update the demand forecast. Based on this
forecast, Coca-Cola will decide on a production
plan for the quarter.
21
22. PARAMETERS
1) Average order size
a) Distributor to company
b) Retailer to Distributer
Based on Demand, Season
2) Order placement
a) Distributor to company
b) Retailer to distributer
Phone
Distributor Representative
3) Transit Time 2 Days
4) Order frequency Daily
22
23. PARAMETERS
5) Inventory Maintained 1 day
6) Unsold/Damaged Merchandise Replaced
7) Technology
a) A/C Keeping
b) Stock keeping
c) Complaint Handling
8) Mode of Transportation
(company to distributor)
Company vehicle
9) Transportation Expenses
a) Company to Distributor
b) Distributor to retailer
Company
Distributor
10)Warehousing
a) Storage Capacity
b) Ownership
Minimum 30 m2
Owned / Rented
11) Stock keeping responsibility Stock keeper
23
24. All distributor center and product warehouse are required to follow
product storage:
Store product in shade, away from sunlight.
Store and handle the product so as to maintain its integrity.
Keep full goods in clean, ventilated, rodent and vermin free
warehouse.
Spraying of any pesticides on product or pallets is strictly
prohibited.
Always follow ‘FIRST EXPIRED FIRST OUT’ (F.E.F.O) and ‘Dispatch –
out – date (D.O.D). In plant Dispatch-out-date (IDOD) while storing
and dispatching the product.
Dispatch and receive finished product only in clean and vermin free
vehicle, rack vehicle to be loaded and covered in a manner to
provide P.E.T products maximum shade.
24