Whether you are a sales rep, executive thought-leader, or student seeking your dream job. This presentation will catapult you into building an all-star LinkedIn profile to achieve success.

1. Julio Viskovich

2. Exam Date
Friday, April 209:00
OM 2402

3. Last Week
This Week
• LinkedIn and How You Should Use It!
• Exam Review
• Peer Evaluations
• Chapter 12: Mobile
• Working period

4. Benefits:
• Your online CV / Professional Canvas
• Find and follow potential employers / recruiters
How to use it:
• Have a professional profile
• Be active in groups
• Share articles and blogs – yours and others
• Connect with recruiters and follow prospective companies

5. Why Use LinkedIn?
Jobs Are There Recruiters Are There Professional Canvas
• Becoming THE spot
to post jobs
• Recruiters Are There
• They’re Your Target
Market
• Your Professional Billboard
• Add Media To Stand Out
Why LinkedIn?

9. Your Profile Box is your prime real estate. It’s what recruiters will
see first. Use it to hook them!
LinkedIn Tip

10. Set a custom URL
LinkedIn Tip

11. Tell your story with a
powerful summary
LinkedIn Tip

12. LinkedIn Tip
New Feature: Put rich media in to your profile show off your skills
and stand out.

13. Recommendations
LinkedIn Tip
Think YELP or Trip Advisor for professionals

14. 1. Profile exists, has picture?
2. Updated/improved headline?
3. Summary exists?
4. Summary - built out and in 1st person?
5. Attached to current employer company page?
6. Member of 5 groups or more?
7. 5 recommendations or more?
8. Post at least 1 update in last week?
9. 500+ connections?
10. Contact information - phone, e-mail?
Give yourself a 1 for “yes” or 0 for “no” on each. Improve until you score a 10!
Profile Scoring System

15. Understanding Your Canvas