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7 Secrets of Punctuation




quantico.sg
a woman without her man is nothing




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A woman, without her man, is nothing.




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A woman: without her, man is nothing.




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Why is good punctuation important?




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Words are not enough.




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Please send me the
              report by tomorrow
              afternoon.




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Please send me the
              report by tomorrow
              afternoon!




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Please send me the
              report by tomorrow
              afternoon?




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Please send me the
              report by tomorrow
              afternoon. :)




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Punctuation affects how words are read.




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You can use punctuation to influence.




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Punctuation can affect a person’s
                   perception.




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Punctuation helps you words flow
                     better.




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You can make an excellent impression.




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Let’s eat, Grandma!




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Let’s eat, Grandma!
              Let’s eat Grandma!




quantico.sg
Image Credit: http://picture-book.com/files/userimages/1070u/cschneideroldladyswallowedfly.jpg


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7 secrets of punctuation




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Secret 1: Connect ideas with a semicolon




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Colon
                  :
              Semicolon
                  ;




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I can’t complete the work by
              Monday because I have to
              attend a family event in Hong
              Kong over the weekend.



quantico.sg
I can’t complete the work by
              Monday.
              I have to attend a family event
              in Hong Kong over the
              weekend.



quantico.sg
I can’t complete the work by
              Monday,
              I have to attend a family event
              in Hong Kong over the
              weekend.



quantico.sg
I can’t complete the work by
              Monday;
              I have to attend a family event
              in Hong Kong over the
              weekend.



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The semicolon creates:
        • a longer pause than a comma
       • a shorter pause than a full-stop




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The semicolon creates the impression:
 • that you are thoughtful and sensible
 • that your justification is reasonable




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Secret 2: De-emphasize words




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Marie will be present at the
              meeting.
              Marie is my supervisor.




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Marie, my supervisor will be
              present at the meeting.




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Marie, my supervisor, will be
              present at the meeting.




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Marie, my supervisor, will be
              present at the meeting.


                                   appositive


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Marie (my supervisor) will be
              present at the meeting.




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Marie (my supervisor) will be
              present at the meeting.




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( ) parentheses or parenthesis when
singular
[ ] brackets
{ } braces



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Jim is in London this week but he will
return next Friday.




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Jim is in London this week (for work)
but he will return next Friday.




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Jim is in London this week [for work (he
just got a new job)] but he will return
next Friday.




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Jim is in London this week {for work [he
just got a new job (and a promotion)]}
but he will return next Friday.




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Marie (my supervisor) will be
              present at the meeting.




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Secret 3: Emphasize words




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Marie — my supervisor — will
              be present at the meeting.




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Marie — my supervisor — will
              be present at the meeting.




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- hyphen
              – en dash
              — em dash




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-
                            hyphen
              Windows & Mac: minus sign on keyboard

     This is sugar-free ice cream.
 We want more user-generated content.


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–
                      en dash
                 Windows: CTRL NUM -
                     Mac: option -


              Please read pages 7–20.


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—
                         em dash
              Windows: type two hyphens together
                      Mac: shift option -
Mary — my supervisor — will be present.




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Please take note of the project
              due date (next Friday) and
              ensure that you are prepared
              for it.



quantico.sg
Please take note of the project
              due date (next Friday) and
              ensure that you are prepared
              for it.

                                de-emphasize

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Please take note of the project
              due date — next Friday — and
              ensure that you are prepared
              for it.



quantico.sg
Please take note of the project
              due date — next Friday — and
              ensure that you are prepared
              for it.

                                    emphasize

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The cost of the project
              ($2,800.00) is to be paid by the
              end of the month.




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The cost of the project
              ($2,800.00) is to be paid by the
              end of the month.


                    de-emphasize

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The cost of the project —
              $2,800.00 —is to be paid by the
              end of the month.




quantico.sg
The cost of the project —
              $2,800.00 —is to be paid by the
              end of the month.



                               emphasize
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Secret 1: Connect ideas with a semicolon
Secret 2: Emphasize words
Secret 3: De-emphasize words




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Secret 4: Use the humble full-stop




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Dear Paul!

              Thanks for explaining the
              approval process to me
              yesterday! It was really helpful!
              Have a good day!!

              Cheers!
              Kelly

quantico.sg
Image Credit: http://www.rgbstock.com/cache1qDFWn/users/s/si/silberschuh/300/n3FWskY.jpg


quantico.sg
Dear Paul

              Thanks for explaining the
              approval process to me
              yesterday. It was really helpful.
              Have a good day!

              Cheers
              Kelly

quantico.sg
Image Credit: http://aclann.com/images/lady2.jpg


quantico.sg
Emails
              Text Messages
               Written notes




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Secret 5: Use apostrophes correctly




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Uses of the apostrophe:
    • to show that something belongs to
                  someone
        • to contract (shorten) words




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Belonging
              This is my friend’s laptop.




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Belonging
  Please be seated for the CEO’s speech.




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Belonging
     What do you think of my colleagues’
                    idea?




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Contraction
              You’re a good friend.



                           you are
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Contraction
              It’s raining heavily.



                           it is
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When is an apostrophe needed?
    Many CEOs gathered at the meeting.
                  correct
    Many CEO’s gathered at the meeting.
                  wrong



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When is an apostrophe needed?
               It’s great to meet you. correct
                Its great to meet you. wrong




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When is an apostrophe needed?
    My phone drains its battery too fast.
                  correct
    My phone drains it’s battery too fast.
                  wrong



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When is an apostrophe needed?
               You’re a true friend. correct
                Your a true friend. wrong




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When is an apostrophe needed?
                  This is yours. correct
                  This is your’s. wrong




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When is an apostrophe needed?
                This car is theirs. correct
                This car is their’s. wrong




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When is an apostrophe needed?
                     Let’s go. correct
                      Lets go. wrong




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When is an apostrophe needed?
The program lets me do three tasks at once.
                         correct
The program let’s me do three tasks at once.
                         wrong



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Secret 6: Use commas for clarity




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Seth Godin is an intelligent and
              intriguing writer.




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Seth Godin is an intelligent,
              intriguing writer.



                     creates a pause
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Juliet speaks Italian but I don’t.




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Juliet speaks Italian, but I don’t.



               creates a pause

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Greg seems to lead a charmed
              life, he never gets into trouble.

                         incorrect usage
                    leads to run-on sentence

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Greg seems to lead a charmed
              life. He never gets into trouble.

                                 correct!

quantico.sg
Greg seems to lead a charmed
              life; he never gets into trouble.

                                 correct!

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I am going to, the library.


                       incorrect usage

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I am going to the library.




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Secret 7: Quotation marks are for
                   quotations




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Quotation marks / inverted commas
     “Thanks for the gift,” said Brenda.




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Sometimes, they are used for sarcasm
  Did Brenda like the “gift” you got her?




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Incorrectly used to emphasize
                 something
     Get a reusable shopping bag “free”.




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Get a reusable shopping bag free.




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Incorrectly used to name someone
I ran into my old school friend, “Jeremy”.




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I ran into my old school friend, Jeremy.




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Incorrectly used to identify a place
     I will be at “Ion Orchard” tomorrow.




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I will be at Ion Orchard tomorrow.




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Using quotation marks unnecessarily
 may indicate that you don’t mean what
                you say.




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Bonus Secret 8: It’s okay to break some
                 rules...




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... as long as you have a good reason to
                  do so!




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To soften your approach:
              Meet me at 10am tomorrow.




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To soften your approach:
              Meet me at 10am tomorrow.
              Meet me at 10am tomorrow?




quantico.sg
Secret 1: Connect ideas with a semicolon
Secret 2: Emphasize words
Secret 3: De-emphasize words
Secret 4: Use the humble full-stop
Secret 5: Use apostrophes correctly
Secret 6: Use commas for clarity
Secret 7: Quotation marks are for quotations
Bonus Secret 8: Break the rules, if you have a good
reason.



quantico.sg
This information is available online.




quantico.sg
Next talk:
  Writing Great Résumés & Applications
               22 July 2012
               2pm to 3pm
         Toa Payoh Public Library



quantico.sg
it’s free, and always will be…




quantico.sg
it’s free, and always will be…




 facebook.com/quanticosg



quantico.sg

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7 Punctuation Secrets to Influence and Persuade

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