This document discusses creative thinking processes and techniques. It describes four models of creative thinking processes: Wallas' stage model, Young's 5-step model, Osborn's brainstorming method, and Koberg and Bagnall's design thinking model. Creative thinking tools like brainstorming and SCAMPER are also explained. Brainstorming is presented as a technique to gather ideas from a group, while SCAMPER provides questions to address during brainstorming to solve problems or spark creativity. The document concludes by restating the learning outcomes of explaining, describing, and applying creative thinking tools and techniques.

1. Creative
Process &
Techniques
PM DR FARIZA HANIS
ABDUL RAZAK
PM DR WAN ABDUL
RAHIM WAN MOHD
ISA

2. Learning Outcomes
At the end of this lecture, you
should be able to:
◦ Explain creative thinking process
◦ Describe creative thinking tools and
techniques
◦ Apply tools and techniques in creative
thinking

3. To study creativity,
we examine:
Creative Products
Creative Process
Creative People

4. Creative Process

5. Four (4) Models for Creative Thinking
Process
Wallas’
Young’s Osborn’s
Koberg &
Bagnall’s

6. 1. Graham
Wallas’ Art of
Thought (1926)

7. 2. Young’s 5
Step Model for
Producing Ideas
(1940)

8. 3.

9. 4. Koberg and
Bagnall (1971),
the original
Design Thinking

10. Creative Tools
BRAINSTORMING
SCAMPER

11. Brainstorming
Brainstorming is a
group creativity
technique by which
efforts are made to
find a conclusion for
a specific problem by
gathering a list of
ideas spontaneously
contributed by its
members.

14. Brainstorming: How to
improve our online
learning experience?
EXERCISE 1

15. SCAMPER
SCAMPER was first introduced by Bob Eberle (1971) to address targeted questions
that help solve problems or ignite creativity during brainstorming meetings.
The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine,
(A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse.
SCAMPER is considered one of the easiest and most direct methods.

18. QADIM
QADIM is an acronym that stands for Quick And Dirty
Innovative Method which was created by MaGIC.
MaGIC, Malaysia Global Innovation and Creativity
Centre, is a global leading creativity and innovation
centre for entrepreneurs located in Cyberjaya.
ICT500 visited MaGIC in April 2017.

19. QADIM

20. Use QADIM
to redesign
spoon
EXERCISE 2

21. A Bit About Critical &
Creative Thinking

24. Explain creative
thinking process
Describe creative
thinking tools &
techniques
Apply tools and
techniques in
creative thinking
Let’s recap…