This document outlines the business plan and hypotheses for Gift a Gift, a service that generates gift recommendations. It includes 7 hypotheses that the company aims to test through various metrics and validations. For example, hypothesis H1.2 is that most Portuguese respondents will be interested in using the service based on a survey reaching 100 responses with over 50% positive feedback. The document also includes financial projections like income statements, balance sheets, and cash flow statements outlining the company's expected revenues, costs, and financing over the first 5 years.

1. Lean Entrepreneurship Project
Generation Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

2. H1.2 – We believe that most Portuguese
respondents will be interested in using
our service, when our survey reaches
100 answers.
Test: survey: Would you be willing to use
Gift a Gift?
Validation: more than 50% of responses
are positive (yes or maybe)
Hypothesis (in)validation

3. H2.3 – We believe that at least 1/3
of our customers will be premium
clients for less than 3 Euros per
month
Test: AB test
Validation: 33% of AB test
respondents choose premium
option of payment
Free
Premium
45
13
Hypothesis (in)validation

4. H3.1 – We believe Google will be
responsible for generating at least
5% more visitors in our blog when
Gift a Gift advertises in the
AdWords.
Test: 100 Clicks in AdWords
Validation: Generate 5% more
movement
Hypothesis (in)validation

5. H4.2 – We believe that most Portuguese
people never used similar service that
would generate gift recommendations
for them.
Test: interviews
Validation: 50% of responses are positive
(answering “no”)
Hypothesis (in)validation

6. H5.2 – We believe different brands will
want to advertise in our platform when
our Landing page reaches 100 clicks.
Test: our Landing page
Validation: reaches 100 clicks
Hypothesis (in)validation

7. H6.1 - We believe that 1/5
customers will agree to receive our
subscription letters through email,
when our landing page gets over
100 e-mails.
Test: landing page
Validation: more than 100 of
respondents wrote their email in
the question “If you want to know
more about Gift a Gift, visit our
website
(https://giftagifts.wordpress.com/)
and leave us your e-mail. We will
contact you!”
Hypothesis (in)validation

8. H6.2 – We believe that 1/10 of
clients will agree to leave feedback
when asked on the main page
Test: survey
Validation: more than 50% of
respondents will tell us why they
would not use Gift a Gift when
choosing gifts
I don't shop online
I like going to the
shopping mall and
browsing around
I prefer to see and feel
the "gift" in life
Hypothesis (in)validation

9. H7.1 – We believe that our app will
generate more sales than our website
when our survey reaches 65% of positive
responses from our potential clients.
Test: Survey to 100 potential clients
Validation: 65% of positive responses
Hypothesis (in)validation

11. Business Model

12. Key Partners
App Developer Thematic Deliveries
DatabasesPartner Brands

13. Key Resources

14. Income Statement
$(200)
$(100)
$-
$100
$200
$300
$400
$500
$600
$700
Thousands Net Income / Loss from 2016 to 2020
Year 1
Year 2
Year 3
Year 4
Year 5

15. Income Statement
Revenue 2016 2017 2018 2019 2020
Model of subscription
7.440 14.880 131.390 474.319
1.484.62
0
Suppliers
15 25 50 60 65
Suppliers
- 0 0 0 0
Platform
- 60 100 150 1.325
Total Revenue
$
7.455 100%
$
14.965 100%
$
131.540 100%
$
474.529 100%
$
1.486.00
9
Cost of Goods Sold
Model of subscription
3.720 7.440 65.695 237.160 742.310
Suppliers
6 10 20 24 26
Total Cost of Goods Sold 3.726 50% 7.450 50% 65.715 50% 237.184 50% 742.336
Gross Margin 3.729 50% 7.515 50% 65.825 50% 237.346 50% 743.673
Payroll 61.477 62.201 81.072 89.730 126.950

16. Income Statement
Advertising
2.900 2.900 5.800 5.800 11.600
Car and Truck Expenses
- - - - -
Commissions and Fees
2.000 2.000 2.400 2.400 3.000
Contract Labor (Not included in
payroll) 550 550 1.100 1.100 2.310
Insurance (other than health)
- - - - -
Legal and Professional Services
960 960 1.440 1.440 2.304
Licenses
- - - - -
Office Expense
400 400 640 640 896
Rent or Lease -- Vehicles,
Machinery, Equipment - - - - -
Rent or Lease -- Other Business
Property - - - - -
Repairs and Maintenance
4.000 4.000 4.800 4.800 5.520
Supplies
- - - - -
Travel, Meals and Entertainment
- - - - -
Utilities
2.200 2.200 4.620 4.620 9.240

17. Balance Sheet

18. Cash Flow Statement
May June July August September October
Total Cash Outflows
$
6.688
$ 6.436 $ 7.583 $ 6.023
$
6.840
$ 7.660
Net Cash Flows
$
(6.685)
$
(6.429)
$
(7.561)
$
(5.959)
$
(6.687)
$
(7.307)
Operating Cash Balance
$
(6.685)
$
(6.429)
$
(7.561)
$
(5.959)
$
(6.687)
$
(7.307)
Line of Credit Drawdown
$
6.685
$ 6.429 $ 7.561 $ 5.959
$
6.687
$ 7.307
Ending Cash Balance
$
-
$ - $ - $ -
$
-
$ -
Line of Credit Balance
$
6.685
$ 13.113 $ 20.674 $ 26.633
$
33.320
$ 40.627
November December January February March April TOTAL
Total Cash Outflows
$
6.696
$
8.623
$
10.371 $ 6.458 $ 6.716 $ 8.032 $ 88.126
Net Cash Flows
$
(5.924)
$
(7.228)
$
(9.005)
$
(5.242)
$
(6.099) $ (7.295) $ (81.420)
Operating Cash Balance
$
(5.924)
$
(7.228)
$
(9.005)
$
(5.242)
$
(6.099) $ (7.295)
Line of Credit Drawdown
$
5.924
$
7.228
$
9.005 $ 5.242 $ 6.099 $ 7.295 $ 81.420
Ending Cash Balance
$
-
$
-
$
- $ - $ - $ -
Line of Credit Balance
$
46.551
$
53.779
$
62.783 $ 68.025 $ 74.124 $ 81.420