Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It has diversified business including consumer electronics, gaming, entertainment, and financial services. Some of Sony's major product lines include televisions, home video, digital photography, portable audio, games, and mobile phones. In the past, Sony failed to capture significant market share in MP3 players due to lack of innovative spirit, commitment across departments, and decision to use its own ATRAC format instead of the popular MP3 format.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
This was an assignment that we got from our institution to come up with a launch event concept for Oppo which will be launching in the next year.
Everything is just a suggestion.
My group partner and myself got 75% for the assignment.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
This was an assignment that we got from our institution to come up with a launch event concept for Oppo which will be launching in the next year.
Everything is just a suggestion.
My group partner and myself got 75% for the assignment.
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Strategy Analysis of Bangladesh Smartphone Industry 2013-14Imran Chowdhury
Identifying the key players as the market leader, challenger, follower and niche in terms of market share in 2014 and analyzing the marketing strategies used by the market leader (Symphony), Market Challenger (Samsung), other market follower and niche brands.
10 step marketing plan for myphone(zhu,chaofan)Chaofan Zhu
My|Phone – the first and only Filipino mobile phone brand that offers dual SIM mobility – grew from a favor for friends to try out a local mobile phone brand in an attempt to join the playing field of established international giants. Three years down the line, My|Phone has proven to be a definitive contender in the Philippine mobile phone landscape, consistently averaging significant sales figures. The response has driven My|Phone to continuously strive to develop better phones at much affordable prices.
Strategy Analysis of Bangladesh Smartphone Industry 2013-14Imran Chowdhury
Identifying the key players as the market leader, challenger, follower and niche in terms of market share in 2014 and analyzing the marketing strategies used by the market leader (Symphony), Market Challenger (Samsung), other market follower and niche brands.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Sony Smartphones Case Study, Why did they fail? Marketing and Consumer Behavi...Muhammad Saqib
This presentation tells us about Sony Smartphones. * Why did they fail?
* What were the reasons behind their downfall?
* What could be done now to stand up the competition?
Concepts of Marketing and Consumer Behaviour are used. Also my brainstorming.
If you want the complete explanation and ppt. I have written my email in the beginning of the slide.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Obesity causes and management and associated medical conditions
SONY'S Failure in MP3 Market
1. CASE STUDY BY:
Bhagya Lakshmi
Brahmu P A
Christo Lorence
Dershana Cheriyan
Devijith
S4 MBA MACFAST THIRUVALLA KERALA Eldo Varghese Paul
2. SONY CORPORATION commonly known as SONY is a Japanese Multinational Conglomerate Corporation that is
headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and
professional electronics, gaming, entertainment, and financial services. The company is one of the leading
manufacturers of electronic products for the consumer and professional markets. Sony was ranked 116th on the
2015 list of fortune global 500.
The group consists of Sony Corporation (Holding and Electronics), Sony Interactive Entertainment (Games), Sony
Pictures Entertainment (Motion Pictures), Sony Music Entertainment (Music), SONY/ATV Music Publishing (Music
Publishing), Sony Financial Holdings (Financial Services) and others.
3. SONY PRODUCTS
A product is anything that can be offered to the market for attention, acquisition, use or consumption that
might satisfy a need or want.
Product decision usually base on brand name, functionality, styling, quality, safety, repairs & support,
warranty, accessories & support. These product attributes can be manipulated depending on what the
target market wants.
4. • 1. Television & projectors
• 2. Home video
• 3. Home audio
• 4. Home theatre system
• 5. Digital photography
• 6. Hand cam video camera
• 7. Computer peripheral
• 8. Portable audio
• 9. Game
• 10. In-car entertainment
• 11. Mobile phones
• 13. Batteries & chargers
• 14. Other accessories
6. CURRENT MARKETING STRATEGY
The continuous youth marketing strategy aimed at capturing young consumers & enhancing an
innovative brand image will also be employed through product groups, incorporating a series of
out-of-box marketing campaigns to convey a unique lifestyle to consumers such as the lets color
strategy under which SONY makes its colour products available in all colour product groups,
ranging from BRAVIA, CYBERSHOT CAMERAS, to WALKMAN & VAIO laptops.
7. ADVERTISING
It is any paid form of non-personal mass communication through various media to present &
promote product, services & ideas, etc by an identified sponsor.
Sony has advertised through various forms of media:
1.SONY advertises their products through Television ads. For ex: BRAVIA or Sony Wega.
2. It targets those favourable television programs, like sports series & it also has its own TV
channel called SONY TELEVISIONS.
3. Sony uses some events like Miss India 2008 to promote its products.
8. 4. They advertise their laptop range through sports events like the England Premier League.
5. Sony also uses direct-response advertising, thus encouraging the consumer to respond by providing feedback
to the advertiser. This is usually done through mails & catalogues.
6.It also incorporates co-operative advetising by providing the dealers with materials guidelines to develop ads
for print & radio commercials.
9. PUBLIC RELATIONS & PUBLICITY
Public relations is a broad set of communication activities employed to create & maintain
favourable relationship with employees, shareholders, suppliers, media, educators, potential
investors, financial institutions, government agencies & officials & society in general.
Through its website (www.sony.co.in) SONY CORPORATION has provided their contacts for those
customers who will be in need of any information from the company. This way it has created a
mutual relationship with its customers & ensures that it serves the wishes & demands of its
customers.
10. WHY DID SONY FAILED IN MP3 PLAYER
MARKET?
FAILURES ARE IRREVOCABLE
VS
12. WHY DID SONY FAILED IN MP3 PLAYER
MARKET?
• LACKED INNOVATIVE SPIRIT
• PROGRESS THAN DEVELOPMENT
• LACK OF COMMITMENT FROM THE DIFFERENT DEPARTMENTS
• Sony’s strategy to stick on with the ATRAC music format than mp3.
• ADAPTIVE TRANSFORM ACOUSTIC CODING (ATRAC) is a family of proprietary audio compression
algorithms developed by SONY CORPORATION.