Sony was founded in 1946 by Masaru Ibuka as Tokyo Tsushin Kogyo, later changing its name to Sony. The company name comes from combining "sonus" meaning sound, and "sonny" meaning little son. Sony is now one of the largest electronics companies in the world, producing a wide range of consumer electronics including cameras, TVs, video games, and more. Sony must consider various micro and macro environmental factors in its business strategy, such as competitors, suppliers, customers, technology changes, and economic conditions.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
I. Introduction
Define ethics, ethics in business and the important of ethics in business context
II. Background of the business
Introduce to McDonald’s
III. Case Outline
The case of unhealthy ingredients
IV. Stakeholder (Direct and indirect)
The people affected by the issue directly and indirectly
V. Key Ethical Issue
Consequences from this issue
VI. Ethical Analysis
Ethical analysis on alternative reasons behind the occurrence of the issue
VII. Recommendation
Our comments and suggestions to McDonald’s , the US government and consumers
A case study is a part of an academic curriculum. It involves intensive study about a particular person or company. Many students seek case study help to achieve better grades in exams. We learn from Sony case study how it grew over the years and what makes it still a popular brand.
Read and reflect on the case study about Sony on page 119 of the cou.pdfvenkatesh24685
Read and reflect on the case study about Sony on page 119 of the course textbook. Consider the
CEO\'s reorganization. What environment constructs were involved? Why did the CEO have to
adapt, control, and reduce uncertainty? Identify the mechanistic versus organic structures and
how contingency theory was or was not applied in this case study.
CASE FOR ANALYSIS Sony’s “Gaijin” CEO is Reorganizing the Company
Sony, the famous Japanese electronics maker, was renowned in the 1990s for using its
engineering prowess to develop blockbuster new products such as the Walkman, Trinitron TV,
and PlayStation. Its engineers churned out an average of four new product ideas every day,
something attributed to its culture, called the “Sony Way,” which emphasized communication,
cooperation, and harmony among its company-wide product engineering teams.36 Sony’s
engineers were empowered to pursue their own ideas, and the leaders of its different divisions,
and hundreds of product teams were allowed to pursue their own innovations—no matter what
the cost. While this approach to leadership worked so long as Sony could churn out blockbuster
products, it did not work in the 2000s as agile global competitors from Taiwan, Korea, and the
United States innovated new technologies and products that began to beat Sony at its own game.
Companies such as LG, Samsung, and Apple innovated new technologies such as advanced LCD
flat-screens, flash memory, touch-screen commands, mobile digital music, video, and GPS
positioning devices, and 3D displays that made many of Sony’s technologies, such as its
Trinitron TVs and Walkmans obsolete. For example, products such as Apple’s iPod and iPhone
and Nintendo’s Wii game console better met customer needs than Sony’s out-of-date and
expensive products. Why did Sony lose its leading competitive position?
One reason was that Sony’s organizing approach no longer worked in its favor because the
leaders of its different product divisions worked to protect their own personal empires and
divisions’ goals and not those of the whole company. Sony’s leaders were slow to recognize the
speed at which technology was changing and as each division’s performance fell, their leaders
felt threatened and competition between them increased as they sought to protect their own
empires. The result was slower decision making and increased operating costs as the leaders of
each division competed to obtain the funding necessary to develop successful new products.
By 2005 Sony was in big trouble; and at this crucial point in their company’s history, Sony’s top
managers turned to a gaijin, or non-Japanese, executive to lead their company. Their choice was
Sir Howard Stringer, a Welshman, who as the head of Sony’s U.S. operations had been
instrumental in cutting costs and increasing profits. Stringer’s was known to be a directive but
participative leader; although he was closely involved in all U.S. top management decisions he
nevertheless then gave his top executiv.
Running head ASSIGNMENT TWO1SUPPLY CHAIN9Assignme.docxjoellemurphey
Running head: ASSIGNMENT TWO1
SUPPLY CHAIN9
Assignment two
Executive Summary / Abstract
The performance of a company in both national and international market is dependent on various factors. These factors are both internal and external. To further analyze the factors that affect the performance of a company in the market, we interrogate the performance of Sony Corporation a Japanese Multi National Company which majors in the production of electronic equipment. The analysis is based on the competitiveness of Sony and its performance against that of its competitors. The ability of the management at Sony to comply with both the national and the international regulations is also analyzed. Key to the viability of the strategies that are applied by a company in its marketing is the competitive advantage that is held by the company. For this reason, the competitive advantage that Sony holds forms the basis of analysis of the paper. The market of products that are produced by Sony can be classified into different categories (Michael, & Mark, 2013). Each of these categories is analyzed to gauge the performance of each of the market segments and even answer the popular question; could the management have done better to improve its markets. This is done so as to value the optimization of the ready market. The paper adopts the LASA analysis model to come to its conclusion and recommendations.
Introduction to Company
Sony Corporation is a multinational Company that is based in Tokyo Japan. As noted earlier in this paper, the Company which is owed fully by Sony Group operates in Electronic products. The Company also operates in entertainment products as well as financial services. By the fall of 2012, Sony Corporation was ranked 87th among the 500 Fortune Global. The company has grown from the eight employees and its initial worth of $530 since its incorporation in 1946. The word Sony is an acronym for sound in the Japanese language. The entrepreneurs who came up with Sony needed to be sound in their investment and were ready to take the market head on. To start with, they took advantage of the wreckage that was left after the war and came up with a refurbished store house (University of Portsmouth, 2013). After its first product Type-G which was a tape recorder, the proprietors were convinced on the future of their business (Michael, & Mark, 2013). Acquisition of the license of Bell Lab’s transistor gave them a boom in the radio market in America and from there the success story never stopped a bit. The acquisition of the license was also a step that helped the management of Sony to believe in the new technologies. The company has thus been in the frontline both in the research on new technology and in the usage of the technology. As note earlier most of its products are information based.
Value proposition
The value of Sony speaks a lot of the fortunes of the company. At the end of 2012, Forbes an international company that is recognized for nea ...
Sony Corporation & LG ElectronicsWorldShare’s Quest to Crown.docxwilliame8
Sony Corporation &
LG Electronics
WorldShare’s Quest to Crown the Best for their Organization.
Veronica Hashemi
June 8, 2020
WorldShare’s Organization
2
WorldShare is a human-rights focused non-profit organization that is dedicated to helping shape the lives of others.
Currently, WorldShare’s organization supplies its employees with Sony branded products. They are discussing whether to switch to LG Electronics or keep the Sony brand.
Sony’s History
“Sony Corp. is engaged in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets” (CompaniesHistory).
Japanese company.
Founded in 1946 by Masaru Ibuka and Akio Morita.
Initially named, “Tokyo Tsushin Kogyo” as a small electronics company with only 8 employees.
Started off with about ¥190,000, which is roughly about $1,700 USD.
Headquartered in Minato City, Tokyo, Japan at Sony City.
Sony is popular worldwide and has been featured in a number of films, music, and other popular ventures.
3
LG Electronics History
LG Electronics made its debut into Korea after the Korean War of 1950 - 1953 and wanted to help rebuild its nation with electronics and home appliances.
South Korean company.
Founded in 1958 by Koo In-hwoi.
Formerly known as GoldStar.
Produced many of South Korea’s TVs, radios, refrigerators, and other home appliances.
In February of 1995, GoldStar had merged with Lucky Chemical and LS Cable. The corporate name became Lucky-Goldstar, and then, today to LG Electronics.
4
Compliances & Awards
The following is a list of compliances and awards for Sony & LG Electronics:
SONY CORPORATION
In 2019 and 2020, Sony was honored as one of the “World's Most Ethical Companies” by the Ethisphere Institute.
“Sony established its “Sony Group Code of Conduct” around the core principles of fairness, integrity, honesty, respect, and responsibility, and Sony Group as a whole endeavors to uphold these principles while creating innovation” (Sony Europe PR Team).
“Compliance Division in Sony Corporation” in 2001.
“Group Code of Conduct Establishment of the Compliance Hotline” and “Global Compliance Network” in 2003.
“Compliance Monitoring and Leadership Team” in 2008 and 2009.
LG ELECTRONICS
According to Forbes, LG Electronics has had its share of positive ethics practice awards. Some of these include:
Number 309 at “World's Best Employers 2019.”
Number 33 at “Top Regarded Companies 2019.”
Number 42 at “America's Best Midsize Employers 2019.”
Number 401 at “America's Best Employers 2016 (dropped off in 2017).”
Number 65 at “World's Most Powerful Brands 2012 (dropped off in 2013).”
5
Supply Chain Issues &
Solution
s
Sony Corporation Supply Chain:
2001:
Sony’ supply chain reportedly lost an approximate amount of $160 million in shipment value to Europe.
This event was due to the shipments containing cadmium in excess of the Europ.
Case For Analysis Sony’s Gaijin” CEO is Reorganizing the Compan.docxtidwellveronique
Case For Analysis
Sony’s “Gaijin” CEO is Reorganizing the Company
Sony, the famous Japanese electronics maker, was renowned in the 1990s for using its engineering prowess to develop blockbuster new products such as the Walkman, Trinitron TV, and Play station. Its engineers churned out an average of four new product ideas every day, something attributed to its culture, called the “Sony Way”, which emphasized communication, cooperation, and harmony among its company-wide product engineering terms. Sony’s engineers were empowered to pursue their own ideas, and the leaders of its different division, and hundreds of product teams were allowed to pursue their own innovations-no matter what the cost. While this approach to leadership worked so long as Sony could churn out blockbuster products, it did not work in the 2000s as agile global competitors from Taiwan, Korea, and the United States innovated new technologies and products that began to beat Sony at its own game.
Companies such as LG, Samsung, and Apple innovated new technologies such as advanced LCD flat-screens, flash memory, touch-screen commands, mobile digital music, video, and GPS, positioning devices, and 3D displays that made many of Sony’s technologies, such as it Trinitron TVs and Walkmans obsolete. For example, products, such as Apple’s iPod and iPhone and Nintendo Wii game console met customer needs that Sony’s out-of-date and expensive products. Why did Sony lose its leading competitive position?
One reason was that Sony’s organizing approach no longer worked in its favor because the leaders of its different product divisions worded to protect their own personal empires and division’s goals and not those of the whole company. Sony’s leaders were slow to recognize the speed at which technology was changing and as each division’s performance fell, their leaders felt threatened and competition between them increased as they sought to protect their own empires. The result was slower decision making and increased operating costs as the leaders of each division competed to obtain the funding necessary to develop successful new products.
By 2005 Sony was in big trouble; and at this crucial point in their company’s history, Sony’s top managers turned to a gaijin, or non-Japanese, executive to lead their company. Their choice was Sir Howard Stringer, a Welshman, who as the head of Sony’s U.S operations has been instrumental in cutting costs and increasing profits. Stringers was known to be a directive but participative leader; although he was closely involved in all U.S. top management decisions he nevertheless then gave his top executives the authority to develop successful strategies to implement these decisions.
When he became Sony’s CEO in 200e Stringer faced the immediate problem of reducing operating costs that were double those of its competitors because the leaders of its divisions had essentially seized control of Sony’s top-level decision-making authority. Stringer immediat ...
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
SONY MICRO AND MACRO ENVIRONMENT
1. Introduction:
Sony is the brain child of Masaru Ibuka who in 1945 had been working for Japanese army
on military technology. Ibuka and seven other engineers in October 1945 Tokyo Tsushin
Kogyo (Tosuken) and the next year he was joined my colleague Akio Mrita. When Mrita
went to island found out that people are having trouble with the company’s name he
changed it to SONY. The company name "Sony" was created by combining two words. One
is "sonus" in Latin, which is the root of such words as "sound" and "sonic." The other is
"sonny" meaning little son
According to the Sony Corporation, its founder Akio Morita "firmly believed that brand
image could be built from the ground up,
and that a company had to work hard to
develop it
Sony is the one of the biggest electrical
giants in the world. Sony is one for the
leadingmanufacturer of Electronics, Videos,
Communications, Video GameConsoles andi
nformation technology products for the
consumer and professional markets. Its
products range from small MP3 player to
loud high tech stereo speakers, from small
Digital Picture Frames to big high
definition LCD TVs, from Music to Movies
Sony organization covers all.
2. MICRO ENVIRMAENT
The Company:
This combines all the company internally groups like financial, research, management,
development and etc. Sony as a company has a very highly trained research team of
technicians, financialadvisors and manager which keep Sony as a multimedia giant strong
from inside.
ii.Suppliers:
A company is as good as its supplier. Sony has a good relationship with its suppliers. This
gives Sony an advantage on its competitors in getting good quality and reliable material.
Otherwise shortage of material or increase in price can affect Sony’s sales volume.
iii.Marketing Intermediaries:
These are the firms that help an organization to sell their products to consumers. Sony has
any retailers, distribution centers and marketing agencies to help them reach to the
masses (customers).
iv.Customers:
Customers markets are of five types:
o Consumer Market:
They consist of individuals and households that buy goods for personal consumption.
Sony is very strong in this market.
o Business Market:
Sony is increasing its sales in this market but still a bit shy from its competitors.
o Reseller Market:
They buy goods and services to resell at a profit.
o Government Market:
Sony is introducing more products which are taking high interest by Government to
increase public services.
o International Market:
Sony has very big International market and its demand is growing day by day.
3. v.Competitors:
According to the marketing concept,
a company must provide customer
value and satisfaction more than its
competitor do.
Sony as a multinational organization
has many competitors indifferent
fields of expertise. Some of the
competitors are new but some are as
old as Sony itself but all of them
never been able to match Sony’s value for money and marketing skills.
vi.Public:
A public is any group that has an actual or potential interest or impact on an
organization’s ability to achieve its objectives. Sony has many public interests like;
Financial, Government, Media, Citizen, internal and local
MACRO ENVIRMAENT
“It’s the collection of uncontrollable forces and conditions facing a person or a company,
including demographic, economic, natural, technological, political, and cultural forces.”
Macro-environment consists of six major factors that affect an organization externally
depending on its marketing strategy. They arei. Demographic ,Environment: ii.Economic
Environment : iii.Natural Environment: iv.Technological Environment :v.Political
Environment: vi. Cultural Environment:
I. Demographic Environment:
Demography is the study of human populations in terms of size, density, location,age,
gender, race, occupation etc. For a company like Sony who has different products for
different ages need to keep a close eye on the demographic environment. So that when a
new product is launched it is targeted to right age group, or occupation at a right time and
location.
II. Economic Environment:
The economicenvironmentconsistsof factors that affect consumer purchasing power and
spending patterns. Sony has to consider its products prices and quality before the launch
4. of its products. For example; the buying power in Europe and North America is
considerably more than the third world countries.
III. Natural environment:
Natural environment are the natural resources that are needed as inputs by the
marketers or that which are affected by marketing activities.
Especially the following trends:
o Shortages of raw materials.
o Increased pollution.
o Increased government intervention.
IV. Technological Environment:
The technological environment is the most dramatic of all the environments. The changes
in the technology are so rapid that no one can predict it. Sony is a technology dependent
company. So keeping an eye on the technology and keep ahead of the competitors is the
vital role for Sony’s survival.
V. Political Environment:
The political environment consists of Laws, Government agencies and pressuregroups
that influenceor limit variousorganizationsand individualsin a given society. Sony before
mass producing a product for a country or a region has to take permission from
Government and other authorities.
VI. Cultural Environment:
The cultural environment is made up of institutions and other forces that affect society’s
basic values, perceptions, preferences and behaviors. Technology has become a trend
which changes from region to region. Keep ahead of this and taking advantage is
successful company’s main agenda.P.E.S.T analysis can also come in Macro-environment.
PEST ANALYSIS:
PEST identifies the political, economic, social, technological, environmental, andlegal
factors that of which directly affect Sony.
Political:
o Trade, return, and warranty restrictions
o Employment law is crucial to maintain cost effective and legal in a specific country.
o Introduction to Euro, the exchange may drop in the UK making Sony easier to
expand.
5. Economic:
o Production and distribution of a multitude of consumer electronic products.
o Interest rates play an important role in a company’s growth and price factor of the
products;
o The fall in unemployment rates may cause Sony some problems in the processof
recruiting new employee’s in the business.
o Specific region’s economic growth, inflation rates, and exchange rates, anddue to
current economic crisis
Social:
o Social factors include health consciousness of customer
o Older population tends not to be interested in latest products rather they might be
interested in simple ones.
o Some Asian and African countries may not be able to buy Sony’s products.
Technological:
o Digital age is the future developing aspect of the consumer electronics.
o The production, storage and marketing of Sony products can be effected by
increased use of new technology.
o Technology and innovation has been Sony’s passion and they made a breakthrough
in 2002 by launching PS2, which included enhanced graphics. This was followed by
the PS3 in 2007 which had Blu-ray
How sony has responded to the changes in its environment factors
Political factor
Political factors could have a direct impact on the ways Sony operates. Government often
makes new decisions involving policy or legislation and it affect daily business
In the directive of businesses, the political factors have a huge influence. An example of
political factors that affects Sony which includes government laws is minimum wage law.
6. This would affect Sony as the minimum wage law keeps changing every year. As in the
same time product cost also keeps on changing, this will make Sony facing losses.
Social factors
Demographic and cultural aspects includes in the social factors of the external
environment. Sony has also been affected by social issues from time to time. This is mainly
because Sony has so widely expanded into different cultures and different markets that it
tends to become hard to deal with all the diversity. The social factors which influences
Sony varies in each country. These show the customer's needs and the size of the potential
markets in every country.
Customer
'No customer there is no business.' Customer satisfaction will be a target of company.
SONY business can improve customer satisfaction.If we make the customer feel that they
are special, customer will be appreciate us and help in increase our dividends in business
with support our product. (Adhijik Naik, 2011) For example, SONY camera gives a high
quality services to customersand meet their needs. Sony'spromoter will give more details
and information to customers when they have question or problem with buying SONY
camera. Information about SONY camera will attract their interested in SONY camera and
needs. They will feel more satisfy when using SONY camera. Then their satisfaction will be
achieved through SONY camera. So, customersare very important in our business because
they can easily influence our level of business.
Supplier
Suppliers always work as equal partner and building relationships according to mutual
trust (Sony Corporation, 2011). A supplier can satisfy a market function when he creates a
new relationship with customer and partners. (Walter A., 2003) For example, suppliers
promote and transmit the SONY camera to partners and have a good communication with
them when they are selling SONY camera to customer. When partners satisfy with
supplier and SONY camera then they will continue have a business with them in order to
satisfy a market function.
Intermediaries
Retailer and wholesaler are included in intermediaries. Regarding to SONY's website
analysis, without intermediaries there is a difficult to get SONY product. (Sony electronics
Inc, 2011) For example, intermediaries need to purchase SONY camera from SONY
7. Company and set an acceptable prices even a quality package of SONY camera in order to
fulfil customer and let them easy to purchase SONY camera. These processes are vital in a
business.
Competitors
It is crucial for Sony Corporation to watch attentively to its competitor so that they can
maintain its position in the market. Sony Corporation has two types of competitor, that is,
direct competitor and indirect competitor. Direct competitors are organisations that
produce 'similar' products and services (wiseGEEK, 2011). Nokia, Motorola, Canon, Fuji
Photo are all examples of direct competitors to Sony (Upvery.com, 2010). Indirect
competitors are firms producing different types of products but satisfy the same needs
(Rich Harshaw, 2011) of customers. The indirect competitor of Sony is video iPod. In
which Sony PSP and iPod produced similar striking feature (Frank Hedley, 2008). Other
competitors, especially in the software industry are Microsoft.
Government
The government imposed regulations to ensure business transactions are conducted in a
fair and just manner. Legislations that are passed often influences the productions
possibilities of a company and hence the type of goods and services that can be offered to
the consumers. Apart from the above, the government also enforce taxation to collect
revenue that will maintain itself and supply public services that may be needed by
companies such as Sony. For example, Sony's income taxes benefit amounts to $19billion
resulting in an effective rate of 10% in Oct 30, 2009 (wikinvest, 2009).
The Financial Community
Shareholders are very important for Sony Company because they support the
organization's future expansion. There are two types of shareholders, that is private and
institutional. As seen in the chart below, a major portion of Sony's shareholders are the
corporation itself (60.18%), followed by foreign investors (27.27%) and subsequently
financial institutions (8.74%) (Sony Financial Holdings, 2010).