SONY Cash Study and cash flow

1. PRESENTATION TOPIC
SONY

2. NAEEM-UR-RAHMAN 27163NAEEM-UR-RAHMAN 27163
MUHAMMAD WASEEMMUHAMMAD WASEEM
2549925499
MUZAMMIL KHANMUZAMMIL KHAN
2539625396

3.  Company Profile
 Product Marketing Strategy
SWOT Analysis
 Vision & Mission
 Sony Business Units
 Competitors

4. COMPANY
PROFILESony is the Japanese company and known all over
the world.
Founded - May7, 1946
Headquarter- Tokyo
 Co- Founder – Masaru Ibuka
Founder- Akio Morita

5. COMPANY
PROFILEIn 1947 Company name was TOKYO
TSUSHIN KOGYO ( Tokyo Telecommunications
Engineering Corporation).
First Product - First Tape recorder called
Type – G.
In 1958, company formally adopted Sony
Corporation” as its corporate name.
Sony is the combination of two words Sonus-
Sound & Sonny- Little son.

7.  Electronics:
•Audio, Video, Televisions Information and
Communications.
 Sony Computer Entertainment:
•Hardware and related software
 Sony Music Entertainment:
•Sony Music Entertainment Inc.: Columbia Records, Sony
Classical, Sony Discos, Sony Disc Manufacturing, and
Sony Music Nashville
•Sony Music Entertainment Japan: Sony Records and Epic
Records

8. Sony Pictures Entertainment –
•motion picture - production, acquisition and
distribution
•television – programming, production, acquisition and
distribution
•home video - acquisition and distribution
•television broadcasting
•operation of studio facilities
Sony Life Insurance
Other:
•Sony Finance International, Inc.
•Sony Trading International Corporation
•Sony Broadcast Media Co. Ltd.
•Other local entertainment businesses in Japan, U.S.,
and Germany.

9. PRODUCT MARKET STRATEGYPRODUCT MARKET STRATEGY
1)To make this vision a reality, Sony is strived to
strengthen the core electronic business.
2)By applying information technologies to product
design, production, distribution, and sales. This
will strengthen the value of Sony's music, pictures,
game and financial services businesses, as they
become available over networks.
3)Sony is releasing network-focused products in
four categories: digital tvs and set-top boxes,vaio
home-use pcs, play station and mobile devices.

10. PRODUCT
TELEVISION S AND PROJECTORS
HOME VIDEO AUDIO & HOME
THEATER
Example: Sony Bravia

11. GAMES
Example. Playstation
CAMERAS
Example: Cyber-shot Camera

12. PLACE
Sony distributes its products through-
1.)Zero-level channel
2.)One level channel
3.)Two-level channel
In Pakistan, Sony has used the method of
One-level distribution channel
Manufacturer retailer

13. PROMOTION
Advertising
Personal selling
Sales promotion
Direct marketing and publicity
Print Ads
Launch Parties
Events :
1.Invitation to Purchase
Free Gifts on Purchases
Sponsoring

14. STRENGTH
 Innovation
 Quality
 Brand Strength
 Product Differentiation
 High Specialized Integrated Product & Services
WEAKNESS
Maintain Multiple Function
Product Pricing
 Battery Efficiencies

15. OPPORTUNITIES
T.V Category & Gaming Segment Investing
 Network Initiatives
 T.V Business expansion
 International Market

16.  Competitors Competition
 Global economic Recession
 Electronic Network Security

17. Strategy and Organization
• Continue to focus on communications and home
electric appliances, but also content and services.
• Vertically integrated business.
• CEO Idei Nobuyuki wants Sony to be wherever
people gather (internet).
• Product-market strategy: Apply IT to product
design, production, distribution, and sales .

18. Mobile : LG, Nokia, Samsung
 IT & Computing : IBM, Zenith, Compaq
 Portable Audio : Apple
 TV & Other Accessories : LG, Onida,
Samsung, Videocon
Gaming : Microsoft Xbox
 Car entertainment : Kenwood, Panasonic