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Similar to Project about SONYestablished itself as a premium brand in various categories including television, digital gadgets, home entertainment .pptx
Similar to Project about SONYestablished itself as a premium brand in various categories including television, digital gadgets, home entertainment .pptx (20)
2. 4/29/2024
CONT
ENT
ABOUT
PORTFOLIO
HISTORY
STP
MARKETING MIX
SWOT
COMPANY'S USP
STAR PRODUCT
CHIEF COMPETITORS
AWARDS AND ACHIEVEMENTS
CONCLUSION
3. 4/29/2024
ABOU
T
SONY INDIA Pvt. Ltd. a subsidiary of Sony Corporation, is a private
limited company headquartered at New Delhi whose current CEO is SUNIL NAYYAR.
Sony has established itself as a premium brand in various categories including television,
digital gadgets, home entertainment etc.
In India, Sony has footprints across all major cities covering a total of 450 cities with 300
exclusive Sony outlets and 25 direct branches.
Sony has one of the instantly recognizable logo, including six redesign and first trademark in
1958.It's slogan 'make.believe' symbolizes Sony's Spirit of Creativity, Innovation and Unity.
The Net Worth of Sony is $106.63 Billion as of Nov 23 with a Net Profit of 1042 Cr jumping
11% from the last year. Average value of a Sony Share is Rs.12900 with 5.7% change rate.
5. 4/29/2024
HISTO
RY
On 7 MAY 1946, Masaru Ibuka joined Akio Morita to establish a
company called TOKYO TSUSHIN KOGYO in TOKYO, JAPAN with a
total of 8 Employees.
The company built Japan's first Tape Recorder called the TYPE-G
and first Sony-branded product, the TR-55 transistor radio, appeared
in 1955.
In 1958, the company changed its name to "SONY".
SONY entered INDIA in the year 1994 on 17th November by
MASARU TAMAGAWA and SUNIL NAYYAR, as a wholly-owned
subsidiary of Sony Corporation in Japan.
Sony with its cutting-edge technology began with consumer
electronics and expanded into various sectors.
7. 4/29/2024
The
Marketing
Mix
PRODUCT
• Financial & Network Services
• Music, Films & Sound
• Gadgets & Devices
• Insurance & AD Agency
PLACES
• Sony Stores
• Authorized Seller
• Online Platforms
• Media Network
8. 4/29/2024
The
Marketing
Mix
PRICES
• Market Oriented Pricing
• Value Based Pricing
• Premium Based Pricing
• Competitive Pricing
PROMOTION
• Advertising
• Public Relations
• Direct Marketing
• Personal Promotions
9. 4/29/2024
SWOT
Analysis
• Broad Range of Products
• Quality Assurance
• Brand Loyalty
• Highly Innovative
• Value Brand Reputation
STRENGTH
• Lack of Affordability
• Tardy Launches
• Weak Marketing Game
WEAKNESS
12. 4/29/2024
STAR
PRODUCTS
Bravia OLED TVs generated $1 Billion revenue in
2021
Playstation 5 console sold around 7.8 M+ in 2022
ALPHA Cameras generated $1.3 Billion within
1yr.
Largest Music Label generating $3.5Billions
14. 4/29/2024
Awards &
Achievements
Awarded in 2023 as the “WORLD’S MOST ETHICAL COMPANIES” by Ethisphere Institute to
Sony Corporation .
ESG Finance Award For “ENVIRONMENTAL SUSTAINABLE COMPANY ” by
Ministry of Environment to Sony group corporation.
Sony's PlayStation 5 (PS5) has been awarded with 'INNOVATION IN ACCESSIBILITY AWARD
2022" by THE GAME AWARDS US.
“WORLDSTAR AWARDS 2021” for the WF-1000XM4 Wireless headphones packaging .
“ICC SOCIAL IMPACT 2021 AWARD” for Environmental Sustainability-
Urban Forestation Through Miyawaki Plantation in the Small and Medium Enterprise Category.
15. 4/29/2024
CONCLUSI
ON
THANK YOU TO EVERYONE FOR LENDING YOUR EARS!
Over the years Sony has demonstrated resilience and innovation by staying up at
the forefront of technological advancement . Despite facing hardships , challenges
such as competition and changing market dynamics; Sony’s commitment to
quality and innovation has positioned it as a key player in global market,
making it a 500 Cr+ company whose net worth has increased by 11.69% over
the previous year.
"Fill the World with Emotions, through the Power of Creativity and
Technology"
-SONY make.believe
