Sony is a Japanese multinational conglomerate corporation founded in 1946. The document outlines Sony's history, mission, vision, SWOT analysis, product range, achievements and competitors. It discusses Sony's focus on communications, home electronics, content and services, and goal of becoming a broadband entertainment company through vertical integration and applying technology.

1. By:- abu hasnat
10th Semester (BBa)
ID= 012-04-06

2. AGENDA
 Introduction
 History
 Why Sony?
 Mission & Vision
 SWOT Analysis
 Product Range
 Achievements
 Competitors
 Market share
 Conclusion
 Sources

3. INTRODUCTION
 Type : Public
 Founded : 1946
 Founder : Masaru Ibuka Akio Morita
 Name Created : By combining “Sonus”(Sound
and Sonic) and “Sonny”(Little
Son)
 Headquarter : Japan
 Area Served : Worldwide
 Industry : Consumer Electronics
Entertainment
 Website : sony.net

4. HISTORY
 1946 – Establishment of Tokyo Telecommunication
Engineering Corporation and Electronic Rice Cooker
was innovated by Masaru Ibuka
 First Japanese Tape Recorder
 1960, American Branch Sonam (Sony Corporation of
America)
 Leading Manufacturer of Audio, Video, Communication
and information technology products

5. WHY SONY ?
 They have a stability of a public traded company
 Multiple medical plans to fit each employees needs
 Extensive training
 Clearly stated purpose and desired result
 Comprehension vision coverage
 Long – term disability coverage
 Flexible spending accounts

6. Strategy and Organization
• Continue to focus on communications and home
electric appliances, but also content and services
• Vertically integrated business
• Vision is to become a broadband entertainment
company
• Product-Market Strategy: Apply IT to product design,
production, distribution, and sales

7. MISSION
“To experience the joy of advancing and applying technology for the
benefit of the public.”
vision
“To create exiting new digital entertainment experiences for
consumer by bringing together cutting – edge product with latest
generation content and services.”

8.  Threats:
 Competitors competition
 Global economic recession
 Electronic network security
 Greening Standard Compliance
 Strength’s:
 Innovation
 Quality
 Brand strength
 Product differentiation
Wide cover spectrum over
multiple market
Weakness:
 Maintaining multiple function
 International expansion
 Product pricing
 Picture industry
 Financial service industry
 Corporate Governance
 Opportunities:
 “Asset Light” strategy
 T.V. category & gaming
segment investing
 T.V. Business expansion
 Network initiative
 International market penetration

9. Product range
 Television & Projectors
 Home Threats System
 Digital Photography
 Financial services
 Computer peripheral
 Movies & video
equipments
 Game consoles
 Mobile Phones &
Music
 Others Accessories

10. Achievements
 “Sony World Photography Award Photographer of the year” –
2012
 “Top Performer” – 2008
 “Rep of the year” – 2008
 Sony Electronics – “Top performance Awards”

12. MARKET SHARES

13. CONCLUSION
 Although other electronics firms are taking market shares and
profits, the innovative spirit and quest of excellence and
perfection cannot be copied.
 Sony’s main task is to integrate its talent by placing common
goals and priority for this increasing competitive market.
 With strategy and luck, Sony could become a great firm as it
was and will be.

14. SOURCES
 www.sony.co.in (15-07-2012)
 www.sonynet.com (15-07-2012)
 www.wikipedia.org/wiki/Sony (14-07-2012)