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Project Presentation
Course : CIS 600 HCI
Professor : Brett Winkelhake
Team Members
Huijian Zhang, Pratik Kaluse, Biao Zhao,
Karankumar Adep, Xieyu Zhang
Agenda
 History, Product and Deterioration
 Short and Long term Goals
 Users and User Interface Design
 Best Practices
History
 1946
 Ibuka Masaru
 Tokyo Tsushin Kogyo(Tokyo Telecommunications
Engineering Corporation)
 1955- sonus & sonny=sony
Product
 TT-55-1956
 TV tech-trinitron-1968
 Walkman-1979
 Sony PlayStation-1994
 BLU-RAY-2002~2008
Deterioration
 Sony Shock-2003 ¥4,000,000,000,000
 Charge-coupled Device failure-2002~2003
 Extended Copy Protection (XCP) 2006-$4,250,000 & $175
 Global recall of laptop lithium batteries-2006
960,000;¥510,000,000,000
 The Interview Movie hacking -2014
Short term Goals
Reverse loss
 lTV: develop 4K technology
 Cell Phone: become the third largest cell phone company
 Playstation: occupy the first in game industry
Industrial restructuring
 Strengthen competitiveness in core areas
 Reduce business
Long term Goals
Become the leader in core areas
 Electronic
 Game
 Entertainment
Provide more products and services
 Family network
 Robot
Users
 PlayStation : Game and graphics card hardware developers,
professional gamers, game designers, sportsperson, kids, youth.
 Laptops : Companies, organizations, schools, hospitals, youth etc
 Cameras : Professional photographers, youth, mid aged people.
 Mobiles : Company employees and all age people.
 TV : Companies, malls, shops, sport grounds, organizations,
schools, family.
Users
 Motion pictures : Movie productions units,
entertainment companies, investors, graphics &
animation designer, animation companies etc.
 Music industry : Studios, movie production house,
music directors, singers, instrument artists,
headphone & speaker developer and all age people.
User Interface Design
Philosophy
 “Do what have never been done before”
 “Always stay one step ahead”
 “UI design is the design of user experience”
User Interface Design
Principles
 Curiosity
 Empathy
 Integrity
 Ambition
 Visionary
Example - Sony Entertainment Network
Best Practices: Security Hack
 Don't store passwords in the same place as password-
protected documents
 Use two-factor authentication for all essential services
 Keep financial and healthcare documents stored
separately from other data
 Paying for security is worth it
Best Practices : Company reputation
 Be prepared and transparent.
 Listen to critics and take action.
 Social media and Crisis Communication.
 Be quick and measured.
 Video here
Any Questions?
Storytelling presentation on Sony

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Storytelling presentation on Sony

  • 1.
  • 2. Project Presentation Course : CIS 600 HCI Professor : Brett Winkelhake Team Members Huijian Zhang, Pratik Kaluse, Biao Zhao, Karankumar Adep, Xieyu Zhang
  • 3. Agenda  History, Product and Deterioration  Short and Long term Goals  Users and User Interface Design  Best Practices
  • 4. History  1946  Ibuka Masaru  Tokyo Tsushin Kogyo(Tokyo Telecommunications Engineering Corporation)  1955- sonus & sonny=sony
  • 5. Product  TT-55-1956  TV tech-trinitron-1968  Walkman-1979  Sony PlayStation-1994  BLU-RAY-2002~2008
  • 6. Deterioration  Sony Shock-2003 ¥4,000,000,000,000  Charge-coupled Device failure-2002~2003  Extended Copy Protection (XCP) 2006-$4,250,000 & $175  Global recall of laptop lithium batteries-2006 960,000;¥510,000,000,000  The Interview Movie hacking -2014
  • 7. Short term Goals Reverse loss  lTV: develop 4K technology  Cell Phone: become the third largest cell phone company  Playstation: occupy the first in game industry Industrial restructuring  Strengthen competitiveness in core areas  Reduce business
  • 8. Long term Goals Become the leader in core areas  Electronic  Game  Entertainment Provide more products and services  Family network  Robot
  • 9. Users  PlayStation : Game and graphics card hardware developers, professional gamers, game designers, sportsperson, kids, youth.  Laptops : Companies, organizations, schools, hospitals, youth etc  Cameras : Professional photographers, youth, mid aged people.  Mobiles : Company employees and all age people.  TV : Companies, malls, shops, sport grounds, organizations, schools, family.
  • 10. Users  Motion pictures : Movie productions units, entertainment companies, investors, graphics & animation designer, animation companies etc.  Music industry : Studios, movie production house, music directors, singers, instrument artists, headphone & speaker developer and all age people.
  • 11. User Interface Design Philosophy  “Do what have never been done before”  “Always stay one step ahead”  “UI design is the design of user experience”
  • 12. User Interface Design Principles  Curiosity  Empathy  Integrity  Ambition  Visionary Example - Sony Entertainment Network
  • 13. Best Practices: Security Hack  Don't store passwords in the same place as password- protected documents  Use two-factor authentication for all essential services  Keep financial and healthcare documents stored separately from other data  Paying for security is worth it
  • 14. Best Practices : Company reputation  Be prepared and transparent.  Listen to critics and take action.  Social media and Crisis Communication.  Be quick and measured.