Company overview HISTORY In1946 – Sony was founded by Masaru Ibuka and Akio Morita Sony was created by combining two words “sonus” in Latin, root word of “sound” and “sonic”, which was used to represent small group of people who have the energy and passion toward unlimited creation• In 1961 – Sony became the first Japanese company in United States.• Sony Corporation is based in Tokyo,• Japan Sony Electronics headquarters is based in San Diego,• CA Sony is the market leader in consumer electronics
ANALYZING COMPETITION 1. Define Industry Structure and Characteristics 2. Identify and 5. Identify PRODUCT- Describe Key NewCompetitors MARKET Competitors STRUCTURE AND MARKET 4. Anticipate SEGMENTS Actions by 3. Evaluate Competitors Key Competitors
SONY Industry Structure and Characteristics Sony is a leading global manufacturer of audio, video, communications and information technology products. We believe the power of technology can realise new ideas and stimulate the senses, allowing us to create entirely new experiences. our purpose is to enrich life through technology.its music, pictures, game and online businesses Sony is uniquely positioned to be one of the worlds leading consumer brands, currently employing nearly 170,000 people worldwide. Product category : 1.Consumer & professional electronic equipment 2.Communication & information related equipment 3.Semiconducter 4.Eletronic device and components 5. Battery 6. Chemicals 7.Play station
MARKETING STRATEGY• MARKETING STRATEGY Promoting transfer of research and development activities and management functions overseas Bring overseas operations into closer proximity to local communities and markets Sony is more interested in educating consumers and experiencing their new products Sony has a new online shop “Sony Style” which helps sell their products Products are marketed by: sales subsidiaries unaffiliated local distributors direct sales via the Internet
Key Competitors of sonyThere are some major competitors for sony company in the market1.LG2.DELL3.NOKIA4.SAMSUNG5.PHILLIPS
EVALUTION OF COMPETITORS• SONY TV VS LG TV• SONY LAPTOP VS HP• SONY PLAYSTATION VS XBOX
. Anticipate Actions by Competitors• According to modern marketing strategy competitors are much more advanced then before.• Sony company is now facing massive competition in electronic and technological industry• Example :Sony laptop may face major competitionWith Dell. Because dell will introduce newest version LaptopSony company is now facing tremendous competition in communication and information related & equipment .Example: I-phone may introduce new stylist and technologically developed mobile in the market .
. SONY COMPANYS New Competitors• 1.VIVITER CAMARA• HIG RESOLUTION• FUJITSU LAPTOP• HTC mobile touch smootch