ERP Case Study On Sony Corporation

Company Logo Prepared By :- Parimal Patel Roll No. - 29 Guided By :- Monali Gandhi

Table of c ontents Introduction 1 History; origin of name 2 Solution 5 Functionalities Of System 6 Pr oblems & Challenges 4 Benefits 7 Mission & vision; Marketing mix 3 SWOT 9 Case Study 10 Marketing Mix(Product) 8 Marketing Mix(Promotion) 11 Conclusion 13 Marketing Mix(Place) 12

Introduction ,[object Object],[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History (Cont…) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Origin of name ,[object Object],[object Object],Sony Corporation ソニー株式会社 Sony Corporation ソニー株式会社

Mission & V ision ,[object Object],[object Object],Sony Corporation ソニー株式会社

Problems & Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],SONY ® CORP.

Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Functionalities Of System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Functionalities Of System(Cont…) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (Product) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRENGTH WEEKNESS

SWOT(Cont…) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Threats

Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why it was Unique ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (Promotion) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (Place) ,[object Object],Manufacturers R e tailers Customers

Place (continued..) ,[object Object],www.sony.co.in

Conclusion ,[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object]

One of the TV commercials of SONY Corporation for its BRAVIA brand Any Questions??

ERP Case Study On Sony Corporation

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