1. How ThomasNet is Being Promoted
to the Customers You Want
[ [
according to Hitwise.com, ThomasNet.com is the top vertical destination site for
industrial products and services. Through integrated marketing programs, ThomasNet
stays top-of-mind among B2B and industrial buyers by having a strong presence
wherever they are online…throughout their workday. Highlights include:
[ ] SearCH eNgiNe
MarkeTiNg (SeM)
ThomasNet buys thousands of keywords and phrases that
industrial buyers and specifiers use to source products
and services via the search engines. The words and phrases
purchased are constantly being analyzed and adjusted to
make sure ThomasNet is bringing the most qualified buyers
to ThomasNet.com – and to your business.
[ ] e-NeWSLeTTerS
ThomasNet delivers several free e-newsletters to buyers, engineers and executives who opt-in to receive them. These e-mail
updates keep readers informed about the latest industry news, trends and innovations – and reinforce ThomasNet’s role as a
reliable source of information.
industrial Market Trends (iMT) Product News alerts (PNa)
Delivers in-depth industry news and relevant feature stories Subscribers can select the product categories they want to
centered around a specific theme – on a bi-weekly and daily basis. read about, and how often – daily, twice a week, or weekly.
PNAs have real impact on purchasing behavior. In a recent
The Link survey, 60% of subscribers said they purchased or specified
This monthly update for ThomasNet.com users highlights the
a product/service found in a PNA. 74% have passed along
latest time-saving features, tools, and enhancements to the site.
a PNA to friends or colleagues.

2. [ ] iNNovaTive oNLiNe adverTiSiNg
ThomasNet is constantly seeking out new and innovative ways to reach the most qualified B2B and industrial buyers online.
Targeting buyers on industry-related websites Connecting to buyers where they network
ThomasNet text and banner ads are being displayed on over ThomasNet is now running banner ads and text links on the
60 hand-picked vertical industrial websites through the Google business networking site LinkedIn. These ads will be viewed
Content Network. This includes news sites, job sites, discussion by LinkedIn users with industrial job functions, such as
sites, and trade magazine or association websites. purchasing agents, procurement professionals, facilities
managers, engineers, design engineers, and others.
reaching industrial buyers on other sites
they frequent
ThomasNet is capitalizing on the latest behavioral marketing
techniques through a large advertising network. This
involves running a variety of banner ads on websites that
ThomasNet.com users visit on a regular basis.
[ ] TooLS aNd gadgeTS
ThomasNet is increasing brand recognition through technology tools that meet the varying search and information-gathering needs
of industrial buyers and engineers.
Search: engineering:
ThomasNet Toolbar 10-in-1 Conversion Calculator
The new ThomasNet Toolbar is loaded with new features ThomasNet has created an online gadget for Windows Vista that
that make ThomasNet.com an integral part of buyers’ online automatically calculates conversions for area, energy, flow rate,
experience. The Toolbar also reminds users of the ThomasNet force, length, mass, power, pressure, velocity and volume. This
brand – every time they open their Web browser. free tool is proving to be popular in the engineering community.
ThomasNet Search Button for Google Toolbar information-gathering:
Industrial buyers can customize their Google Toolbar to RSS News Feeds
include a ThomasNet button. This allows them to search ThomasNet News delivers streaming industrial product news
ThomasNet.com utilizing the Google search box. and press releases directly to the desktops of buyers and
engineers who subscribe to this service. This keeps ThomasNet
ThomasNet.com Search Box on Google Desktop
top of mind with buyers even when they’re not active searching
This new gadget available for the Google desktop puts the
for information.
ThomasNet brand on the desktop of buyers and engineers.
It saves them time by enabling them to start a ThomasNet Sourcing:
search without opening a Web browser.
ThomasNet’s Purchasing Tools
ThomasNet Industrial Search Plugin for Firefox A Web-based application, developed in cooperation with our
Firefox users can download a ThomasNet Search Plugin that partner Source One, gives ThomasNet.com users free access
allows them to search ThomasNet.com via the box at the top to request for information/proposal and quote management
of the firefox browser. tools (RFX Tools). This gives buyers a way to increase the
speed, organization and efficiency of their purchasing process.
Add ThomasNet.com Search to Your Site
Industrial and B2B companies can add value to their websites
by enabling visitors to search ThomasNet.com right from
their homepage.

3. [ ] aWardS aNd aCCoLadeS
ThomasNet has received these recent recognitions – raising awareness among potential customers and the general public.
BtoB Media Power 50 entrepreneur.com
ThomasNet.com is featured in BtoB ThomasNet.com is listed as one of
magazine’s latest “Media Power 50” the top 10 vertical search sites for
for 2007 in the Internet category. helping Internet users find the business
information they need.
Codie
ThomasNet.com was one of the outsell inc.
top five finalists for the 2007 Codie ThomasNet is called a rising star in
Award for “Best Online Directory Outsell’s 2007 Market Forecast and
and Business Leads Service.” Trends Report.
dMa international echo awards WMa awards
ThomasNet won of a 2007 DMA Bronze ThomasNet.com won an award from the
Echo Award for “Internet/Interactive Web Marketing Association for setting
Media in the Business-to-Business/ the standard of excellence on the Internet
Consumer & Consumer Advertising among business-to-business sites, online
category.” directories and search engines.
[ ] THoMaSNeT iN THe NeWS
Media coverage continues to spread the word about ThomasNet. It helps increase the value of the ThomasNet name as a company
that you want to be associated with.

4. [ ] iNTegraTioN iNTo Cad SofTWare
ThomasNet makes millions of CAD drawings available to engineers through the CAD software they use on a daily basis – making it
easier for them to buy and specify your products.
Did you know?
Over 80,000 CAD drawings from ThomasNet
clients are downloaded/inserted per month
by potential customers.
[ ] STraTegiC SearCH ParTNerSHiPS
ThomasNet provides industrial search results directly within vertical destination sites used by B2B buyers and engineers – helping
more customers find you online.
Supplier Search on aSMe.org ThomasNet Products and Service on aNSi.org
Members of the American Society of Mechanical Engineers ThomasNet.com search results are featured in the American
search ThomasNet.com via a Supplier Search box on this National Standard Institute’s Web store.
site’s homepage.
Search industrial Products on efunda.com
A ThomasNet.com search box is featured prominently on this
destination site for engineers. Engineers can sort their results
according to company type, the availability of catalog content
or CAD drawings.
[ ] Trade SHoWS
ThomasNet has an active presence at industrial trade shows nationwide. Representatives of ThomasNet are on hand to answer
questions, get feedback, and connect with suppliers and buyers. After the show, ThomasNet follows up with the people we meet –
creating new relationships that can result in new business for you.
[ ] for more information on how ThomasNet
can help you get more customers:
• Contact your local ThomasNet representative
• Go to http://promoteyourbusiness.ThomasNet.com
• Or call 1-800-879-6757
6617.7/08.7.5M