Building enterprise , arnav chowdhury

1. BUILDING ON E-COMMERCE ENTERPRISE
ASCERTAIN THE NEED FOR E-COMMERCE, COMPETITION,
GLOBAL REACH, CUSTOMER SERVICE, VALUE ADDITIONS, OPERATIONS
ORIENTED PROCESS, PRODUCTS, SETTING UP A WEBSITE, DOMAIN NAME
REGISTRATION, DEVELOPING STATIC WEB PAGES, INTEGRATION WITH
OPERATIONAL DATABASES, DYNAMIC WEBSITES, REGISTERING THE WEBSITE
WITH SEARCH ENGINES.
Module IV

2. Ascertain the Need for E-
Commerce
 Choosing a Product
 Finding A Product To Sell
 Evaluating Your Idea
 Obtaining Your Product

3. Ascertain the Need for E-
Commerce
 Research & Prepare
 Research Your Competition
 Writing Your Business Plan
 Registering Your Business

4. Ascertain the Need for E-
Commerce
 Setting Up Your Business
 Naming Your Business
 Creating A Logo
 Understanding Search Engine Optimization
(SEO)
 Building Your Store

5. Ascertain the Need for E-
Commerce
 Preparing To Launch
 How to Choose a Shipping Strategy for Your
Online Store
 Key Performance Indicators (KPIs) for
Ecommerce

6. Ascertain the Need for E-
Commerce
 Post Launch
 First Customer
 Marketing Your Store
 Email Marketing
 Driving Traffic
 Optimizing Conversions

7. Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Technical
Guru
 Goals. Acquire customers and generate profits.
 Strength. Design, features, and performance.
Technical ecommerce entrepreneurs may offer
exceptional sites or mobile shopping experiences.
 Weakness. Marketing, product selection, and
copy.

8. Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Industry
Expert
 Goal. Acquire customers whilst doing something
they love.
 Strength. Product and industry knowledge.
These stores may be superb at identifying hot
products and trends early.
 Weakness. Marketing and technology.

9. Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Business Pro
 Goal. Become profitable.
 Strength. Marketing, customer service, and business
savvy. Don’t be surprised when these entrepreneurs
use their business skills to quickly generate profits.
They understand how to identify opportunities, reach
potential customers, and execute to a plan.
 Weakness. Technology and industry knowledge. The
may spend more to get started.

10. Types of Ecommerce
Competitors
 Established Small Ecommerce Business
 Goals. Customer retention and profit growth.
 Strength. Experience. These business may have
fine-tuned their marketing, product selection, and
operations. Things just work.
 Weakness. Change. Often an established business is
reluctant to change, thus it is vulnerable when the
market moves.

11. Types of Ecommerce
Competitors
 Small Brick-and-mortar Retailer
 Goal. Increase revenue.
 Strength. Customer service, experience, and cash
flow. Brick-and-mortar stores can be much better at
addressing customer questions and concerns.
 Weakness. Focus. Sometimes small brick-and-mortar
retailers know that they need an ecommerce
presence, but lack the resources to really focus on it
and make it a success.

12. Types of Ecommerce
Competitors
 Mid-sized Multi-channel Retailer
 Goals. Increase profits and expand a territory.
 Strength. Customer service, experience, and
cash flow. They have the resources to add
features and services.
 Weakness. Focus.

13. Types of Ecommerce
Competitors
 Niche Master
 Goal. Profitability.
 Strength. Focus. There is no doubt what these
retailers offer. They are specialists.
 Weakness. Small market.

14. Types of Ecommerce
Competitors
 Enterprise Omnichannel Retailer
 Goals. Growth and profit.
 Strength. Resources. These businesses can
apply significant amounts of money and
capabilities to nearly any problem.
 Weakness. Details. When you manage a large
business, it is possible to overlook some things.

15. Types of Ecommerce
Competitors
 Enterprise Omnichannel Retailer
 Goals. Growth and profit.
 Strength. Resources. These businesses can
apply significant amounts of money and
capabilities to nearly any problem.
 Weakness. Details. When you manage a large
business, it is possible to overlook some things.

16. Types of Ecommerce
Competitors
 Enterprise Ecommerce Retailer
 Goal. Growth. Amazon, as example, may be
more interested in growth than profits.
 Strength. Logistics, breadth of product offering,
resources, and customer service.
 Weakness. Niche markets.

17. Types of Ecommerce
Competitors
 Product Manufacturers
 Goals. Increase profit and undercut retailers.
 Strength. They own their branded products.
 Weakness. Product selection.

18. Global Reach
 Internet/Web technology available everywhere:
work, home, and so on, anytime.
 Effect: – Marketplace removed from temporal,
geographic locations to become “marketspace” –
Enhanced customer convenience and reduced
shopping costs
 Reduces transaction costs – Costs of
participating in market

19. Global Reach
 The technology reaches across national
boundaries, around Earth
 Effect: Commerce enabled across cultural and
national boundaries seamlessly and without
modification.
 Marketspace includes, potentially, billions of
consumers and millions of businesses worldwide.

20. Customer Service
 Customer service is the provision of service to
customers before, during and after a purchase.

21. Customer Service

22. Customer Service

23. Automated Customer Service
 Integrated Voice Response (IVR) systems
 Website:
 Product pages ** FAQ pages
 Company Blog ** Customer Forum ** ‘Knowledge’
databases
 Expert systems
 Instore
 POS
 Robots?

24. Value addition
 Definition: A VAN (value added network) is a
private network provider that focuses on offering
network services such as secure email, message
encryption and management reporting.
 Their goal is to facilitate EDI (electronic data
interchange) among online companies, providing
a convenient way for ecommerce businesses to
securely communicate and share data.

25. Value addition
A secure, real-time value-added network can
help online businesses achieve:
 Increased automation - such as receipt
notifications when an order is placed
 Closer business relationships - frees time to
focus on building closer relationships
 Shorter sales cycle leading to more sales -
automation allows for faster order processing
times

26. Operations Oriented Process

27. Setting up a Website
 To create a website, you only need to do these
two things:
 Sign up for website hosting, and choose a domain
name (i.e. something.com).
 Create your website.

28. Setting up a Website
 Domain Name & Web Hosting
What is a domain name?
A domain name is the Internet address of a
website. (For example, 123.com is the domain
name.) You'll need to choose a domain name.

29. Setting up a Website
 What is web hosting?
 Web hosting is where your website actually sits, on a
computer, in a building somewhere, when you put it
on the Internet. It doesn't matter where in the world
you're located, or where your web hosting is located.
 Web hosting is the only thing you have to pay for, to
set up a website. Everything else can be done for
free.
 Cost: $3-4 per month.

30. Setting up a Website
 Designing a Website –
 WordPress
 HTML
 CSS
 .NET

31. Integration with Operational
Databases
The website integrator coordinates the work of all those involved in the web
integration project. In practice, this most often involves:
 marketing and PR department of the client (agency)
 internal systems manager
 provider(s) of external data
 development team – internal or external
 solution operators
 external specialists
The aim of the website integrator’s work is to fine tune the work of all those
concerned, within the project as a whole. In particular, the web operator
should be responsible for achievement of all of the specified (commercial or
otherwise) benefits for the client.

32. Dynamic Website
 A dynamic website contains information that
changes, depending on the viewer, the time of
the day, the time zone, the viewer's native
language, and other factors.

33. Dynamic Website
 A dynamic website contains information that
changes, depending on the viewer, the time of
the day, the time zone, the viewer's native
language, and other factors.

34. Dynamic Website
Types of dynamic websites
 Client-Side Scripting
 Basically, client-side scripts produce client-side content. Thus,
client-side content is originated on the client’s PC, but not on the
server. In such cases, the customer’s browser loads the
website’s content right from the server, treat the code included in
a web page, and thereafter shows an updated version of content
to the reader.
 Server-Side Scripting
 Server-side content is spawned while the page is loading.
Therefore, web pages, that variate when a website is loaded, use
server-side scripting.

35. Dynamic Website
 Combination Scripting
 Usually, modern dynamic websites combine the
client-side and server-side scripting. The whole
“new web space” is based on it because this
method helps to make the server’s load time
much shorter. Simply, there is no need to
regenerate the whole page by the servers parser,
just transmit a necessary content that is going to
be changed.

36. Registering the Website with Search
Engines
 the quickest way to submit to both Google and
Bing is via their URL submission pages, which
you can find here (Google) and here (Bing).

37. Registering the Website with Search
Engines

38. Registering the Website with Search
Engines