SlideShare a Scribd company logo
1 of 38
BUILDING ON E-COMMERCE ENTERPRISE
ASCERTAIN THE NEED FOR E-COMMERCE, COMPETITION,
GLOBAL REACH, CUSTOMER SERVICE, VALUE ADDITIONS, OPERATIONS
ORIENTED PROCESS, PRODUCTS, SETTING UP A WEBSITE, DOMAIN NAME
REGISTRATION, DEVELOPING STATIC WEB PAGES, INTEGRATION WITH
OPERATIONAL DATABASES, DYNAMIC WEBSITES, REGISTERING THE WEBSITE
WITH SEARCH ENGINES.
Module IV
Ascertain the Need for E-
Commerce
 Choosing a Product
 Finding A Product To Sell
 Evaluating Your Idea
 Obtaining Your Product
Ascertain the Need for E-
Commerce
 Research & Prepare
 Research Your Competition
 Writing Your Business Plan
 Registering Your Business
Ascertain the Need for E-
Commerce
 Setting Up Your Business
 Naming Your Business
 Creating A Logo
 Understanding Search Engine Optimization
(SEO)
 Building Your Store
Ascertain the Need for E-
Commerce
 Preparing To Launch
 How to Choose a Shipping Strategy for Your
Online Store
 Key Performance Indicators (KPIs) for
Ecommerce
Ascertain the Need for E-
Commerce
 Post Launch
 First Customer
 Marketing Your Store
 Email Marketing
 Driving Traffic
 Optimizing Conversions
Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Technical
Guru
 Goals. Acquire customers and generate profits.
 Strength. Design, features, and performance.
Technical ecommerce entrepreneurs may offer
exceptional sites or mobile shopping experiences.
 Weakness. Marketing, product selection, and
copy.
Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Industry
Expert
 Goal. Acquire customers whilst doing something
they love.
 Strength. Product and industry knowledge.
These stores may be superb at identifying hot
products and trends early.
 Weakness. Marketing and technology.
Types of Ecommerce
Competitors
 Ecommerce Entrepreneur — Business Pro
 Goal. Become profitable.
 Strength. Marketing, customer service, and business
savvy. Don’t be surprised when these entrepreneurs
use their business skills to quickly generate profits.
They understand how to identify opportunities, reach
potential customers, and execute to a plan.
 Weakness. Technology and industry knowledge. The
may spend more to get started.
Types of Ecommerce
Competitors
 Established Small Ecommerce Business
 Goals. Customer retention and profit growth.
 Strength. Experience. These business may have
fine-tuned their marketing, product selection, and
operations. Things just work.
 Weakness. Change. Often an established business is
reluctant to change, thus it is vulnerable when the
market moves.
Types of Ecommerce
Competitors
 Small Brick-and-mortar Retailer
 Goal. Increase revenue.
 Strength. Customer service, experience, and cash
flow. Brick-and-mortar stores can be much better at
addressing customer questions and concerns.
 Weakness. Focus. Sometimes small brick-and-mortar
retailers know that they need an ecommerce
presence, but lack the resources to really focus on it
and make it a success.
Types of Ecommerce
Competitors
 Mid-sized Multi-channel Retailer
 Goals. Increase profits and expand a territory.
 Strength. Customer service, experience, and
cash flow. They have the resources to add
features and services.
 Weakness. Focus.
Types of Ecommerce
Competitors
 Niche Master
 Goal. Profitability.
 Strength. Focus. There is no doubt what these
retailers offer. They are specialists.
 Weakness. Small market.
Types of Ecommerce
Competitors
 Enterprise Omnichannel Retailer
 Goals. Growth and profit.
 Strength. Resources. These businesses can
apply significant amounts of money and
capabilities to nearly any problem.
 Weakness. Details. When you manage a large
business, it is possible to overlook some things.
Types of Ecommerce
Competitors
 Enterprise Omnichannel Retailer
 Goals. Growth and profit.
 Strength. Resources. These businesses can
apply significant amounts of money and
capabilities to nearly any problem.
 Weakness. Details. When you manage a large
business, it is possible to overlook some things.
Types of Ecommerce
Competitors
 Enterprise Ecommerce Retailer
 Goal. Growth. Amazon, as example, may be
more interested in growth than profits.
 Strength. Logistics, breadth of product offering,
resources, and customer service.
 Weakness. Niche markets.
Types of Ecommerce
Competitors
 Product Manufacturers
 Goals. Increase profit and undercut retailers.
 Strength. They own their branded products.
 Weakness. Product selection.
Global Reach
 Internet/Web technology available everywhere:
work, home, and so on, anytime.
 Effect: – Marketplace removed from temporal,
geographic locations to become “marketspace” –
Enhanced customer convenience and reduced
shopping costs
 Reduces transaction costs – Costs of
participating in market
Global Reach
 The technology reaches across national
boundaries, around Earth
 Effect: Commerce enabled across cultural and
national boundaries seamlessly and without
modification.
 Marketspace includes, potentially, billions of
consumers and millions of businesses worldwide.
Customer Service
 Customer service is the provision of service to
customers before, during and after a purchase.
Customer Service
Customer Service
Automated Customer Service
 Integrated Voice Response (IVR) systems
 Website:
 Product pages ** FAQ pages
 Company Blog ** Customer Forum ** ‘Knowledge’
databases
 Expert systems
 Instore
 POS
 Robots?
Value addition
 Definition: A VAN (value added network) is a
private network provider that focuses on offering
network services such as secure email, message
encryption and management reporting.
 Their goal is to facilitate EDI (electronic data
interchange) among online companies, providing
a convenient way for ecommerce businesses to
securely communicate and share data.
Value addition
A secure, real-time value-added network can
help online businesses achieve:
 Increased automation - such as receipt
notifications when an order is placed
 Closer business relationships - frees time to
focus on building closer relationships
 Shorter sales cycle leading to more sales -
automation allows for faster order processing
times
Operations Oriented Process
Setting up a Website
 To create a website, you only need to do these
two things:
 Sign up for website hosting, and choose a domain
name (i.e. something.com).
 Create your website.
Setting up a Website
 Domain Name & Web Hosting
What is a domain name?
A domain name is the Internet address of a
website. (For example, 123.com is the domain
name.) You'll need to choose a domain name.
Setting up a Website
 What is web hosting?
 Web hosting is where your website actually sits, on a
computer, in a building somewhere, when you put it
on the Internet. It doesn't matter where in the world
you're located, or where your web hosting is located.
 Web hosting is the only thing you have to pay for, to
set up a website. Everything else can be done for
free.
 Cost: $3-4 per month.
Setting up a Website
 Designing a Website –
 WordPress
 HTML
 CSS
 .NET
Integration with Operational
Databases
The website integrator coordinates the work of all those involved in the web
integration project. In practice, this most often involves:
 marketing and PR department of the client (agency)
 internal systems manager
 provider(s) of external data
 development team – internal or external
 solution operators
 external specialists
The aim of the website integrator’s work is to fine tune the work of all those
concerned, within the project as a whole. In particular, the web operator
should be responsible for achievement of all of the specified (commercial or
otherwise) benefits for the client.
Dynamic Website
 A dynamic website contains information that
changes, depending on the viewer, the time of
the day, the time zone, the viewer's native
language, and other factors.
Dynamic Website
 A dynamic website contains information that
changes, depending on the viewer, the time of
the day, the time zone, the viewer's native
language, and other factors.
Dynamic Website
Types of dynamic websites
 Client-Side Scripting
 Basically, client-side scripts produce client-side content. Thus,
client-side content is originated on the client’s PC, but not on the
server. In such cases, the customer’s browser loads the
website’s content right from the server, treat the code included in
a web page, and thereafter shows an updated version of content
to the reader.
 Server-Side Scripting
 Server-side content is spawned while the page is loading.
Therefore, web pages, that variate when a website is loaded, use
server-side scripting.
Dynamic Website
 Combination Scripting
 Usually, modern dynamic websites combine the
client-side and server-side scripting. The whole
“new web space” is based on it because this
method helps to make the server’s load time
much shorter. Simply, there is no need to
regenerate the whole page by the servers parser,
just transmit a necessary content that is going to
be changed.
Registering the Website with Search
Engines
 the quickest way to submit to both Google and
Bing is via their URL submission pages, which
you can find here (Google) and here (Bing).
Registering the Website with Search
Engines
Registering the Website with Search
Engines

More Related Content

What's hot

Ecommerce - System Components and Functions
Ecommerce - System Components and FunctionsEcommerce - System Components and Functions
Ecommerce - System Components and FunctionsMichelle Azuelo
 
Synopsis on consumer attitude towards online shopping and their satisfaction
Synopsis on consumer attitude towards online shopping and their satisfactionSynopsis on consumer attitude towards online shopping and their satisfaction
Synopsis on consumer attitude towards online shopping and their satisfactionRam Babu
 
Chapter 10 price - the online value
Chapter 10   price - the online valueChapter 10   price - the online value
Chapter 10 price - the online valueDr. Ankit Kesharwani
 
E commerce business models
E commerce business modelsE commerce business models
E commerce business modelsVikram g b
 
Ethics in marketing
Ethics in marketingEthics in marketing
Ethics in marketingannescollege
 
Social Media ROI Presentation
Social Media ROI PresentationSocial Media ROI Presentation
Social Media ROI PresentationJacob Morgan
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decisionSameer Mathur
 
Chapter 1-marketing 4.0
Chapter 1-marketing 4.0Chapter 1-marketing 4.0
Chapter 1-marketing 4.0Akhtar Sayyed
 
E-COMMERECE V/S TRADITIONAL COMMERCE
E-COMMERECE V/S TRADITIONAL COMMERCEE-COMMERECE V/S TRADITIONAL COMMERCE
E-COMMERECE V/S TRADITIONAL COMMERCESana Baloch
 
E commerce ( system analysis ) chapter 4
E commerce ( system analysis ) chapter 4E commerce ( system analysis ) chapter 4
E commerce ( system analysis ) chapter 4Qamar Farooq
 
Buying Decision Making Process
Buying Decision Making ProcessBuying Decision Making Process
Buying Decision Making ProcessNagendra Babu
 
Introduction to internet marketing
Introduction to internet marketingIntroduction to internet marketing
Introduction to internet marketingAsung7Shimray
 

What's hot (20)

Ecommerce - System Components and Functions
Ecommerce - System Components and FunctionsEcommerce - System Components and Functions
Ecommerce - System Components and Functions
 
Synopsis on consumer attitude towards online shopping and their satisfaction
Synopsis on consumer attitude towards online shopping and their satisfactionSynopsis on consumer attitude towards online shopping and their satisfaction
Synopsis on consumer attitude towards online shopping and their satisfaction
 
Chapter 10 price - the online value
Chapter 10   price - the online valueChapter 10   price - the online value
Chapter 10 price - the online value
 
E commerce business models
E commerce business modelsE commerce business models
E commerce business models
 
Ethics in marketing
Ethics in marketingEthics in marketing
Ethics in marketing
 
E commerce
E commerceE commerce
E commerce
 
Chapter 9
Chapter 9Chapter 9
Chapter 9
 
Social Media ROI Presentation
Social Media ROI PresentationSocial Media ROI Presentation
Social Media ROI Presentation
 
Affiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketing
 
Online shopping
Online shoppingOnline shopping
Online shopping
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decision
 
Chapter 1-marketing 4.0
Chapter 1-marketing 4.0Chapter 1-marketing 4.0
Chapter 1-marketing 4.0
 
E-COMMERECE V/S TRADITIONAL COMMERCE
E-COMMERECE V/S TRADITIONAL COMMERCEE-COMMERECE V/S TRADITIONAL COMMERCE
E-COMMERECE V/S TRADITIONAL COMMERCE
 
E retailing
E retailingE retailing
E retailing
 
Report on e commerce
Report on e commerceReport on e commerce
Report on e commerce
 
E business.ppt
E business.pptE business.ppt
E business.ppt
 
E commerce ( system analysis ) chapter 4
E commerce ( system analysis ) chapter 4E commerce ( system analysis ) chapter 4
E commerce ( system analysis ) chapter 4
 
e-commerce
e-commercee-commerce
e-commerce
 
Buying Decision Making Process
Buying Decision Making ProcessBuying Decision Making Process
Buying Decision Making Process
 
Introduction to internet marketing
Introduction to internet marketingIntroduction to internet marketing
Introduction to internet marketing
 

Similar to unit iv Building on e commerce enterprise

eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for DummiesTrix Corp.
 
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!Aya Sherif
 
Final e.commerce . 2
Final e.commerce . 2Final e.commerce . 2
Final e.commerce . 2Furrukh Taj
 
Internship presentation
Internship presentationInternship presentation
Internship presentationWasim Shemna
 
Build a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoBuild a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoCLEARgo
 
FAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento EnterpriseFAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento EnterpriseTjitte Folkertsma
 
Website promotion services in India
 Website promotion services in India Website promotion services in India
Website promotion services in IndiaAjay Chauhan
 
Meteorite ecommerce
Meteorite ecommerceMeteorite ecommerce
Meteorite ecommerceMario Urbina
 
Building Blocks of Web Presence
Building Blocks of Web PresenceBuilding Blocks of Web Presence
Building Blocks of Web Presencemimsin
 
Ec2009 ch14 creating and launching
Ec2009 ch14 creating and launchingEc2009 ch14 creating and launching
Ec2009 ch14 creating and launchingNuth Otanasap
 
How to start e commerce Business?
How to start e commerce Business?How to start e commerce Business?
How to start e commerce Business?Himanshu Saini
 
Developing A Website with evoloop
Developing A Website with evoloopDeveloping A Website with evoloop
Developing A Website with evoloopFathhi Mohamed
 
Oracle Commerce Using ATG & Endeca - Do It Yourself Series
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesOracle Commerce Using ATG & Endeca - Do It Yourself Series
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
 
Work Samples: Marketing Automation Manager
Work Samples: Marketing Automation ManagerWork Samples: Marketing Automation Manager
Work Samples: Marketing Automation ManagerVenditto Consulting
 
Website Planning
Website PlanningWebsite Planning
Website Planningstudconn
 

Similar to unit iv Building on e commerce enterprise (20)

WSP Overview.PPT
WSP Overview.PPTWSP Overview.PPT
WSP Overview.PPT
 
eCommerce for Dummies
eCommerce for DummieseCommerce for Dummies
eCommerce for Dummies
 
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!
MauiService: B2B E-Commerce: Your Go-To Guide For A Successful B2B!
 
krushtech infomedia
krushtech infomediakrushtech infomedia
krushtech infomedia
 
Final e.commerce . 2
Final e.commerce . 2Final e.commerce . 2
Final e.commerce . 2
 
Internship presentation
Internship presentationInternship presentation
Internship presentation
 
Build a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoBuild a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with Magento
 
FAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento EnterpriseFAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento Enterprise
 
Website promotion services in India
 Website promotion services in India Website promotion services in India
Website promotion services in India
 
Meteorite ecommerce
Meteorite ecommerceMeteorite ecommerce
Meteorite ecommerce
 
Building Blocks of Web Presence
Building Blocks of Web PresenceBuilding Blocks of Web Presence
Building Blocks of Web Presence
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
 
Ec2009 ch14 creating and launching
Ec2009 ch14 creating and launchingEc2009 ch14 creating and launching
Ec2009 ch14 creating and launching
 
How to start e commerce Business?
How to start e commerce Business?How to start e commerce Business?
How to start e commerce Business?
 
Developing A Website with evoloop
Developing A Website with evoloopDeveloping A Website with evoloop
Developing A Website with evoloop
 
Why you need a Website
Why you need a WebsiteWhy you need a Website
Why you need a Website
 
Oracle Commerce Using ATG & Endeca - Do It Yourself Series
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesOracle Commerce Using ATG & Endeca - Do It Yourself Series
Oracle Commerce Using ATG & Endeca - Do It Yourself Series
 
Work Samples: Marketing Automation Manager
Work Samples: Marketing Automation ManagerWork Samples: Marketing Automation Manager
Work Samples: Marketing Automation Manager
 
Website Planning
Website PlanningWebsite Planning
Website Planning
 

More from Arnav Chowdhury

Startup Funding and Strategies for Future
Startup Funding and Strategies for FutureStartup Funding and Strategies for Future
Startup Funding and Strategies for FutureArnav Chowdhury
 
Marketing Management Introduction.pptx
Marketing Management Introduction.pptxMarketing Management Introduction.pptx
Marketing Management Introduction.pptxArnav Chowdhury
 
Marketing Management Product.pptx
Marketing Management Product.pptxMarketing Management Product.pptx
Marketing Management Product.pptxArnav Chowdhury
 
Institutional Support to Entrepreneurship
Institutional Support to EntrepreneurshipInstitutional Support to Entrepreneurship
Institutional Support to EntrepreneurshipArnav Chowdhury
 
New Venture Expansion and Exit Strategies
New Venture Expansion and Exit StrategiesNew Venture Expansion and Exit Strategies
New Venture Expansion and Exit StrategiesArnav Chowdhury
 
Creating a Business Plan
Creating a Business PlanCreating a Business Plan
Creating a Business PlanArnav Chowdhury
 
Business Research Methodology ( Data Collection)
Business Research Methodology ( Data Collection)Business Research Methodology ( Data Collection)
Business Research Methodology ( Data Collection)Arnav Chowdhury
 
Business Research Methods (Introduction)
Business Research Methods (Introduction)Business Research Methods (Introduction)
Business Research Methods (Introduction)Arnav Chowdhury
 
Planning and organizing Entrepreneurial Venture
Planning and organizing Entrepreneurial VenturePlanning and organizing Entrepreneurial Venture
Planning and organizing Entrepreneurial VentureArnav Chowdhury
 
Fundamentals of Entrepreneurship
Fundamentals of EntrepreneurshipFundamentals of Entrepreneurship
Fundamentals of EntrepreneurshipArnav Chowdhury
 
Unit v: Cyber Safety Mechanism
Unit v: Cyber Safety MechanismUnit v: Cyber Safety Mechanism
Unit v: Cyber Safety MechanismArnav Chowdhury
 
UNIT IV:Security Measurement Strategies
UNIT IV:Security Measurement StrategiesUNIT IV:Security Measurement Strategies
UNIT IV:Security Measurement StrategiesArnav Chowdhury
 
Unit iii: Common Hacking Techniques
Unit iii: Common Hacking TechniquesUnit iii: Common Hacking Techniques
Unit iii: Common Hacking TechniquesArnav Chowdhury
 
Information Technology and Modern Gadgets
Information Technology and Modern GadgetsInformation Technology and Modern Gadgets
Information Technology and Modern GadgetsArnav Chowdhury
 

More from Arnav Chowdhury (20)

Startup Funding and Strategies for Future
Startup Funding and Strategies for FutureStartup Funding and Strategies for Future
Startup Funding and Strategies for Future
 
Marketing Management Introduction.pptx
Marketing Management Introduction.pptxMarketing Management Introduction.pptx
Marketing Management Introduction.pptx
 
Marketing Management Product.pptx
Marketing Management Product.pptxMarketing Management Product.pptx
Marketing Management Product.pptx
 
Institutional Support to Entrepreneurship
Institutional Support to EntrepreneurshipInstitutional Support to Entrepreneurship
Institutional Support to Entrepreneurship
 
New Venture Expansion and Exit Strategies
New Venture Expansion and Exit StrategiesNew Venture Expansion and Exit Strategies
New Venture Expansion and Exit Strategies
 
Creating a Business Plan
Creating a Business PlanCreating a Business Plan
Creating a Business Plan
 
Business Research Methodology ( Data Collection)
Business Research Methodology ( Data Collection)Business Research Methodology ( Data Collection)
Business Research Methodology ( Data Collection)
 
Business Research Methods (Introduction)
Business Research Methods (Introduction)Business Research Methods (Introduction)
Business Research Methods (Introduction)
 
Planning and organizing Entrepreneurial Venture
Planning and organizing Entrepreneurial VenturePlanning and organizing Entrepreneurial Venture
Planning and organizing Entrepreneurial Venture
 
Fundamentals of Entrepreneurship
Fundamentals of EntrepreneurshipFundamentals of Entrepreneurship
Fundamentals of Entrepreneurship
 
ICT tools in Education
ICT tools in EducationICT tools in Education
ICT tools in Education
 
Unit v: Cyber Safety Mechanism
Unit v: Cyber Safety MechanismUnit v: Cyber Safety Mechanism
Unit v: Cyber Safety Mechanism
 
UNIT IV:Security Measurement Strategies
UNIT IV:Security Measurement StrategiesUNIT IV:Security Measurement Strategies
UNIT IV:Security Measurement Strategies
 
Unit iii: Common Hacking Techniques
Unit iii: Common Hacking TechniquesUnit iii: Common Hacking Techniques
Unit iii: Common Hacking Techniques
 
Cyber Crime
Cyber CrimeCyber Crime
Cyber Crime
 
Information Technology and Modern Gadgets
Information Technology and Modern GadgetsInformation Technology and Modern Gadgets
Information Technology and Modern Gadgets
 
Unit iv FMIS
Unit iv FMISUnit iv FMIS
Unit iv FMIS
 
Unit iii FMIS
Unit iii FMISUnit iii FMIS
Unit iii FMIS
 
Unit ii FMIS
Unit ii FMISUnit ii FMIS
Unit ii FMIS
 
Unit iv graphics
Unit iv  graphicsUnit iv  graphics
Unit iv graphics
 

Recently uploaded

Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic Traits
Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic TraitsDigital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic Traits
Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic TraitsHannah Smith
 
Choosing the best strategy qspm matrix.pptx
Choosing the best strategy qspm matrix.pptxChoosing the best strategy qspm matrix.pptx
Choosing the best strategy qspm matrix.pptxMadan Karki
 
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...PROF. PAUL ALLIEU KAMARA
 
How-How Diagram: A Practical Approach to Problem Resolution
How-How Diagram: A Practical Approach to Problem ResolutionHow-How Diagram: A Practical Approach to Problem Resolution
How-How Diagram: A Practical Approach to Problem ResolutionCIToolkit
 
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...CIToolkit
 
From Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
From Goals to Actions: Uncovering the Key Components of Improvement RoadmapsFrom Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
From Goals to Actions: Uncovering the Key Components of Improvement RoadmapsCIToolkit
 
Chapter 1 Performance Management HRM.ppt
Chapter 1 Performance Management HRM.pptChapter 1 Performance Management HRM.ppt
Chapter 1 Performance Management HRM.ppt2020102713
 
From Red to Green: Enhancing Decision-Making with Traffic Light Assessment
From Red to Green: Enhancing Decision-Making with Traffic Light AssessmentFrom Red to Green: Enhancing Decision-Making with Traffic Light Assessment
From Red to Green: Enhancing Decision-Making with Traffic Light AssessmentCIToolkit
 
Measuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsMeasuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsCIToolkit
 
Mind Mapping: A Visual Approach to Organize Ideas and Thoughts
Mind Mapping: A Visual Approach to Organize Ideas and ThoughtsMind Mapping: A Visual Approach to Organize Ideas and Thoughts
Mind Mapping: A Visual Approach to Organize Ideas and ThoughtsCIToolkit
 
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchFarmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchRashtriya Kisan Manch
 
Shaping Organizational Culture Beyond Wishful Thinking
Shaping Organizational Culture Beyond Wishful ThinkingShaping Organizational Culture Beyond Wishful Thinking
Shaping Organizational Culture Beyond Wishful ThinkingGiuseppe De Simone
 
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixUnlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixCIToolkit
 
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024Giuseppe De Simone
 
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingSimplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingCIToolkit
 
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why Diagram
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why DiagramBeyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why Diagram
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why DiagramCIToolkit
 
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证jdkhjh
 
The Final Activity in Project Management
The Final Activity in Project ManagementThe Final Activity in Project Management
The Final Activity in Project ManagementCIToolkit
 

Recently uploaded (18)

Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic Traits
Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic TraitsDigital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic Traits
Digital PR Summit - Leadership Lessons: Myths, Mistakes, & Toxic Traits
 
Choosing the best strategy qspm matrix.pptx
Choosing the best strategy qspm matrix.pptxChoosing the best strategy qspm matrix.pptx
Choosing the best strategy qspm matrix.pptx
 
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...
THE LEADERSHIP TO CHANGE THE WOLRD THIS IS YOUR HOUR PURSUES YOUR GIFT, TALEN...
 
How-How Diagram: A Practical Approach to Problem Resolution
How-How Diagram: A Practical Approach to Problem ResolutionHow-How Diagram: A Practical Approach to Problem Resolution
How-How Diagram: A Practical Approach to Problem Resolution
 
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...
Paired Comparison Analysis: A Practical Tool for Evaluating Options and Prior...
 
From Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
From Goals to Actions: Uncovering the Key Components of Improvement RoadmapsFrom Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
From Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
 
Chapter 1 Performance Management HRM.ppt
Chapter 1 Performance Management HRM.pptChapter 1 Performance Management HRM.ppt
Chapter 1 Performance Management HRM.ppt
 
From Red to Green: Enhancing Decision-Making with Traffic Light Assessment
From Red to Green: Enhancing Decision-Making with Traffic Light AssessmentFrom Red to Green: Enhancing Decision-Making with Traffic Light Assessment
From Red to Green: Enhancing Decision-Making with Traffic Light Assessment
 
Measuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsMeasuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield Metrics
 
Mind Mapping: A Visual Approach to Organize Ideas and Thoughts
Mind Mapping: A Visual Approach to Organize Ideas and ThoughtsMind Mapping: A Visual Approach to Organize Ideas and Thoughts
Mind Mapping: A Visual Approach to Organize Ideas and Thoughts
 
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchFarmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
 
Shaping Organizational Culture Beyond Wishful Thinking
Shaping Organizational Culture Beyond Wishful ThinkingShaping Organizational Culture Beyond Wishful Thinking
Shaping Organizational Culture Beyond Wishful Thinking
 
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixUnlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
 
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024
Effective learning in the Age of Hybrid Work - Agile Saturday Tallinn 2024
 
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingSimplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
 
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why Diagram
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why DiagramBeyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why Diagram
Beyond the Five Whys: Exploring the Hierarchical Causes with the Why-Why Diagram
 
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
 
The Final Activity in Project Management
The Final Activity in Project ManagementThe Final Activity in Project Management
The Final Activity in Project Management
 

unit iv Building on e commerce enterprise

  • 1. BUILDING ON E-COMMERCE ENTERPRISE ASCERTAIN THE NEED FOR E-COMMERCE, COMPETITION, GLOBAL REACH, CUSTOMER SERVICE, VALUE ADDITIONS, OPERATIONS ORIENTED PROCESS, PRODUCTS, SETTING UP A WEBSITE, DOMAIN NAME REGISTRATION, DEVELOPING STATIC WEB PAGES, INTEGRATION WITH OPERATIONAL DATABASES, DYNAMIC WEBSITES, REGISTERING THE WEBSITE WITH SEARCH ENGINES. Module IV
  • 2. Ascertain the Need for E- Commerce  Choosing a Product  Finding A Product To Sell  Evaluating Your Idea  Obtaining Your Product
  • 3. Ascertain the Need for E- Commerce  Research & Prepare  Research Your Competition  Writing Your Business Plan  Registering Your Business
  • 4. Ascertain the Need for E- Commerce  Setting Up Your Business  Naming Your Business  Creating A Logo  Understanding Search Engine Optimization (SEO)  Building Your Store
  • 5. Ascertain the Need for E- Commerce  Preparing To Launch  How to Choose a Shipping Strategy for Your Online Store  Key Performance Indicators (KPIs) for Ecommerce
  • 6. Ascertain the Need for E- Commerce  Post Launch  First Customer  Marketing Your Store  Email Marketing  Driving Traffic  Optimizing Conversions
  • 7. Types of Ecommerce Competitors  Ecommerce Entrepreneur — Technical Guru  Goals. Acquire customers and generate profits.  Strength. Design, features, and performance. Technical ecommerce entrepreneurs may offer exceptional sites or mobile shopping experiences.  Weakness. Marketing, product selection, and copy.
  • 8. Types of Ecommerce Competitors  Ecommerce Entrepreneur — Industry Expert  Goal. Acquire customers whilst doing something they love.  Strength. Product and industry knowledge. These stores may be superb at identifying hot products and trends early.  Weakness. Marketing and technology.
  • 9. Types of Ecommerce Competitors  Ecommerce Entrepreneur — Business Pro  Goal. Become profitable.  Strength. Marketing, customer service, and business savvy. Don’t be surprised when these entrepreneurs use their business skills to quickly generate profits. They understand how to identify opportunities, reach potential customers, and execute to a plan.  Weakness. Technology and industry knowledge. The may spend more to get started.
  • 10. Types of Ecommerce Competitors  Established Small Ecommerce Business  Goals. Customer retention and profit growth.  Strength. Experience. These business may have fine-tuned their marketing, product selection, and operations. Things just work.  Weakness. Change. Often an established business is reluctant to change, thus it is vulnerable when the market moves.
  • 11. Types of Ecommerce Competitors  Small Brick-and-mortar Retailer  Goal. Increase revenue.  Strength. Customer service, experience, and cash flow. Brick-and-mortar stores can be much better at addressing customer questions and concerns.  Weakness. Focus. Sometimes small brick-and-mortar retailers know that they need an ecommerce presence, but lack the resources to really focus on it and make it a success.
  • 12. Types of Ecommerce Competitors  Mid-sized Multi-channel Retailer  Goals. Increase profits and expand a territory.  Strength. Customer service, experience, and cash flow. They have the resources to add features and services.  Weakness. Focus.
  • 13. Types of Ecommerce Competitors  Niche Master  Goal. Profitability.  Strength. Focus. There is no doubt what these retailers offer. They are specialists.  Weakness. Small market.
  • 14. Types of Ecommerce Competitors  Enterprise Omnichannel Retailer  Goals. Growth and profit.  Strength. Resources. These businesses can apply significant amounts of money and capabilities to nearly any problem.  Weakness. Details. When you manage a large business, it is possible to overlook some things.
  • 15. Types of Ecommerce Competitors  Enterprise Omnichannel Retailer  Goals. Growth and profit.  Strength. Resources. These businesses can apply significant amounts of money and capabilities to nearly any problem.  Weakness. Details. When you manage a large business, it is possible to overlook some things.
  • 16. Types of Ecommerce Competitors  Enterprise Ecommerce Retailer  Goal. Growth. Amazon, as example, may be more interested in growth than profits.  Strength. Logistics, breadth of product offering, resources, and customer service.  Weakness. Niche markets.
  • 17. Types of Ecommerce Competitors  Product Manufacturers  Goals. Increase profit and undercut retailers.  Strength. They own their branded products.  Weakness. Product selection.
  • 18. Global Reach  Internet/Web technology available everywhere: work, home, and so on, anytime.  Effect: – Marketplace removed from temporal, geographic locations to become “marketspace” – Enhanced customer convenience and reduced shopping costs  Reduces transaction costs – Costs of participating in market
  • 19. Global Reach  The technology reaches across national boundaries, around Earth  Effect: Commerce enabled across cultural and national boundaries seamlessly and without modification.  Marketspace includes, potentially, billions of consumers and millions of businesses worldwide.
  • 20. Customer Service  Customer service is the provision of service to customers before, during and after a purchase.
  • 23. Automated Customer Service  Integrated Voice Response (IVR) systems  Website:  Product pages ** FAQ pages  Company Blog ** Customer Forum ** ‘Knowledge’ databases  Expert systems  Instore  POS  Robots?
  • 24. Value addition  Definition: A VAN (value added network) is a private network provider that focuses on offering network services such as secure email, message encryption and management reporting.  Their goal is to facilitate EDI (electronic data interchange) among online companies, providing a convenient way for ecommerce businesses to securely communicate and share data.
  • 25. Value addition A secure, real-time value-added network can help online businesses achieve:  Increased automation - such as receipt notifications when an order is placed  Closer business relationships - frees time to focus on building closer relationships  Shorter sales cycle leading to more sales - automation allows for faster order processing times
  • 27. Setting up a Website  To create a website, you only need to do these two things:  Sign up for website hosting, and choose a domain name (i.e. something.com).  Create your website.
  • 28. Setting up a Website  Domain Name & Web Hosting What is a domain name? A domain name is the Internet address of a website. (For example, 123.com is the domain name.) You'll need to choose a domain name.
  • 29. Setting up a Website  What is web hosting?  Web hosting is where your website actually sits, on a computer, in a building somewhere, when you put it on the Internet. It doesn't matter where in the world you're located, or where your web hosting is located.  Web hosting is the only thing you have to pay for, to set up a website. Everything else can be done for free.  Cost: $3-4 per month.
  • 30. Setting up a Website  Designing a Website –  WordPress  HTML  CSS  .NET
  • 31. Integration with Operational Databases The website integrator coordinates the work of all those involved in the web integration project. In practice, this most often involves:  marketing and PR department of the client (agency)  internal systems manager  provider(s) of external data  development team – internal or external  solution operators  external specialists The aim of the website integrator’s work is to fine tune the work of all those concerned, within the project as a whole. In particular, the web operator should be responsible for achievement of all of the specified (commercial or otherwise) benefits for the client.
  • 32. Dynamic Website  A dynamic website contains information that changes, depending on the viewer, the time of the day, the time zone, the viewer's native language, and other factors.
  • 33. Dynamic Website  A dynamic website contains information that changes, depending on the viewer, the time of the day, the time zone, the viewer's native language, and other factors.
  • 34. Dynamic Website Types of dynamic websites  Client-Side Scripting  Basically, client-side scripts produce client-side content. Thus, client-side content is originated on the client’s PC, but not on the server. In such cases, the customer’s browser loads the website’s content right from the server, treat the code included in a web page, and thereafter shows an updated version of content to the reader.  Server-Side Scripting  Server-side content is spawned while the page is loading. Therefore, web pages, that variate when a website is loaded, use server-side scripting.
  • 35. Dynamic Website  Combination Scripting  Usually, modern dynamic websites combine the client-side and server-side scripting. The whole “new web space” is based on it because this method helps to make the server’s load time much shorter. Simply, there is no need to regenerate the whole page by the servers parser, just transmit a necessary content that is going to be changed.
  • 36. Registering the Website with Search Engines  the quickest way to submit to both Google and Bing is via their URL submission pages, which you can find here (Google) and here (Bing).
  • 37. Registering the Website with Search Engines
  • 38. Registering the Website with Search Engines