Slideshow on fashion in the 60s Decade study in post war Australia

1. POST WAR ERA DECADE STUDY
T. Ellam, 2011

2.  Clothing
 Male
 Female
 Fashion styles and trends
 Mod style
 Hippy style
 Biba Style
 Make up
 Accessories and jewellery
 Hair styles
 Fashion icons

3.  60s fashion is very
characteristic and
definable
 There were a variety of
sub-cultural trends
including
 Hippies
 Mod‟s (abbrev. Modern
chic)
 Biba
 60sfashion centre
based around London,
rather than Paris

4.  There was a diversity in
fashions for women in the 60s
including
 The flowing, peace loving hippy
look of tie dye, paisley and
florals
 The casual teen look of denim
jeans
 The chic urban look of the Mods
 The androgynous look / unisex
look
 The sexy „go-go‟ look (right.
Nancy Sinatra)

5.  Keyfashion developments and
pieces in the 60s
 Women‟s pants
 Mini skirts
 Micro skirts
 The bikini
 Jeans
 Off the rack designer clothes
NB some of these are British, some
American trends

6.  UNISEX LOOK  Denim /
unisex
 TheLondon
Mod Look

7.  Mary
Quant‟s
boutique
revolutionised
fashion 
Mod
 Pucci
designs
/ set
trends  Ossie Clark designer
/ off the rack

8.  Patterns and prints
 Colourful
 Polka dots
 Check (men and women)
 Geometric patterns
 Florals
 paisley

10.  “TheBikini Girl” – bikini‟s new daring fashion
popularised in mid to late 60s

11.  Key fashion icons:
 Jackie Kennedy
 Twiggy
 Brigitte Bardot
 Julie Christie
 Mary Quant
 Jean Shrimpton
 Nancy Sinatra
 Edie Sedgewick

16.  Tended to be BIG
 Characteristic styles which defined the 60s –
ie easily identified as 60s „do‟s!
 Common styles include
 Beehive
 Bouffant
 The flip
 The French twist
 Hippy hair
 Mod cut – the „bob‟

17.  The Beehive
Brigitte Bardot Dusty Springfield

18.  The Bouffant /Bubble look

19.  The Flip
Sophia Loren

20.  The French Twist
Audrey Hepburn Sophia Loren

21.  The Hippy Style
Janis Joplin

22.  The Pixie Cut

23.  TheMod Cut – ie
the Bob
 Cut short, blunt
and stick straight
with thick fringe
 Male version =
Mop Top
Above: Mary Quant
Near Left:
Peggy Moffitt

24. Pattie Boyd
Brigitte Bardot

25.  The fifties look was “short back and sides” –
the sixties saw male hair rebelling from
convention.
 Some of the most common „looks‟ for 60s
men were:
 The mop top – styled on the Beatles look
 The Afro
 The long haired hippy look

26.  The mop top
 Beatles / British inspired
 Hair covers ears and
down back of neck
 Below: Beatles
 Right: The Troggs „Wild
Thing‟

27.  The Afro
 Curly hair growing
1-3 inches out
from scalp
 Jimi Hendrix
(centre)

28.  The hippy look
 Long hair, tending
to be ragged or
unkempt
 Generally a Unisex
look

30.  Other styles
 Long rock hair
 Short Mod style
(below centre)
 Below left: Rolling Stones
 Below right Jim Morrison „The Doors‟

31.  Hippy look
 Developed in mid to late 60s
and continued into 70s
 Was relaxed, easy and
inexpensive (you could buy at
2nd hand stores)
 Anti establishment /
rebellious
 Hippy fashion impacted
society, music, culture,
politics
 Featured baggy clothes,
florals, paisley, beads

33.  Mod look
 Based on the London style
 Example set by Mary Quant‟s
boutiques
 London modern chic including
mini skirts, shift dresses, go-
go boots, space age styles and
in general, dramatic looks
 Make up tended to be
dramatic accentuating the
eyes

34.  Male Mod Look
 Popularised by the Beatles / London look

38.  Biba Look aka Dudu Look
 London based
 Inspired by 1920s style with
Gothic tones, gypsy style and
romantic look
 Dramatic eye makeup and lipsticks
 Bandanas
 Large floppy hats

40.  Make up depended largely on the fashion
style, eg hippy, Mod, rock
 The hippy style was naturalistic and used
little to no makeup
 The Mod style used a lot of make up and
focused on a dramatic look centred on the
eyes.
 Popular fragrances: Chanel and Avon

41.  Mod Makeup
 Above left: Twiggy
 Below left: Peggy Moffitt
 Features
 Pale lips – either foundation
covered or white lipstick
 Dramatic eyes – thick
mascara, false eyelashes,
dark eyeliner around the
whole eye, eyeshadow over
whole lid

42.  Jewellery
 Large plastic bracelets
 Huge round plastic earrings
 Lucite rings
 Clip on earrings
 Hippy look also featured
beads
 Boots - Go Go boots, knee
high boots
 No stockings /bare legs or
Pantihose in late 60s
 Gloves and hats
 Coloured tights and hot
pants(Mod)

50.  ACTIVITY
 Identify accessories and hair styles of these
women:

53.  http://www.youtube.com/watch?v=xrjut5bIk
Hg
 Watch the video and take notes of the
various 60s fashions you see ranging from:
 Hair styles
 Fashion styles and prints
 Accessories
 Shoes
 Other

54.  Watch an episode of a 1960s TV show (primary
source) and analyse the content for 60s fashion
paying attention to:
 Women‟s clothing materials, styles, fashions, prints
 Men‟s clothing, styles, fashions
 Jewellery and accessories
 Make up
 Hair styles
 You can also take note of 60s technologies (transport,
home app‟s, communications, entertainment,
housing) and
 Music, entertainment and sport in the 60s.
 NB most 60s TV shows are American and you need to be critical in
whether these trends also applied to Australia or not.
 Examples: Bewitched, I Dream of Jeannie, Get Smart,
Partridge Family