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FASHION DESIGN
Page | 1
Abstract
Fashion design is the art of the application of design and aesthetics or natural
beauty to clothing and ...
Page | 2
Table of Contents
1. Introduction
1.1 What is Fashion……………………………………………….…….6
1.2 Evolution of Fashion and Design…...
Page | 3
List of Images and Charts
1. Fashion costume sketches…………………………….………………6
2. The Chéruit salon on Place Vendôme in...
Page | 4
1. Introduction
1.1 What is Fashion?
“Fashion is not something that exists in dresses only. Fashion is in the sky...
Page | 5
1.2 Evolution of Fashionand Design
Fashion design is generally considered to have started in the 19th century
wit...
Page | 6
The Chéruit salon on Place Vendôme in Paris, 1910
Fashion House Posters, France and Budapest, 1910
Page | 7
2. History of Fashion Clothes
2.1 The Victorian Era (1837-1901)
The dresses were social standard for women. The d...
Page | 8
2.2 Fashionin the 20’s
The women liberated themselves by cutting their hair short and no longer
wearing the Victo...
Page | 9
2.3 Fashionin the 40’s and 50’s
Because of rationing women’s clothes had to have less fabric during the
World War...
Page | 10
2.4 Fashionin the 60’s and 70’s
The 1960’s featured many diverse trends, it became a decade that broke
many fash...
Page | 11
2.5 Fashionin the 80’s and 90’s
No other decadeis as notorious as the eighties, from neon leg warmers to
'MC Ham...
Page | 12
2.5 Modern Fashion
The 2000s fashionare often described as being a "mash-up”, where trends
saw the fusion of pre...
Page | 13
 2007-2009
The canary yellow dress Reese Witherspoon wore to the Golden Globes
helped establish that hue as a s...
Page | 14
3. Creationof FashionApparels
4. Top FashionCities of the World
2014 Rank City 2011 Rank Change from 2012 Countr...
Page | 15
5. FashionAccessories
A fashion accessory is an item which is used to contribute, in a secondary
manner, to the ...
Page | 16
7. Top Five FashionBrands
Emporio Armani was formed in 1975 in Italy and is
primarily known for its clean and ta...
Page | 17
8. Top FashionMagazines
Cosmopolitan Marie Claire Elle
Harper’s Bazaar Instyle Glamour
Lucky Allure W
Page | 18
9. Top FashionDesigners
 Alberta Ferretti
 Anita Dongre
 Anushka Khanna
 Domenico Dolce and
Stefano Gabbana ...
Page | 19
The New York Fashion Week Spring 2014
Page | 20
10. CONCLUSION
With Fashion “Nothing is lost, nothing is created, everything is transformed”.
Fashion designs en...
Page | 21
BIBILIOGRAPHY
References
1. "What is Haute Couture?” Haute Couture Hot. HauteCoutureNews.com. Retrieved 13 May
2...
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Fashion Design Project

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It is a project document on fashion and it's evolution over the past century. The evolution listed s incredible.

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Fashion Design Project

  1. 1. FASHION DESIGN
  2. 2. Page | 1 Abstract Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. In the world of fashion, every new productor style begins with an idea. Fashion design is defined by the creators of new footwear, clothing and accessories. Fashion designing involves a set of skills that range from market research and creativity to sketching and fabric selection. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Designer collections have a higher quality and finish as well as a unique design. They often represent a certain philosophy and are created to make a statement rather than for sale. Some clothes are made specifically for an individual, as in the case of haute couture or bespoketailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear.
  3. 3. Page | 2 Table of Contents 1. Introduction 1.1 What is Fashion……………………………………………….…….6 1.2 Evolution of Fashion and Design……………………………..……7 2. History of Fashion Clothes 2.1 The Victorian Era (1837-1901)………………………………….…9 2.2 Fashion in the 20’s…………………………………………….……10 2.3 Fashion in the 40’s and 50’s……………………………….……...11 2.4 Fashion in the 60’s and 70’s…………………………….………...12 2.5 Fashion in the 8o’s and 90’s……..……………………….……….13 2.6 Modern Fashion………………………………………….…………16 2000-2003……………………………………………….…………..14 2004-2006……………………………………………………….…..14 2007-2009…………………………………………………………...15 2010-Present………………………………………………………..15 3. Creation of Fashion Apparels………………………………………….16 4. Top FashionCities of the World……………………………………….16 5. Fashion Accessories……………….……………………………………17 6. Fashion Cycle……..………………………………………………….…..17 7. Top FashionBrands …………………………………..…..…………....18 8. Top FashionMagazines…..…………………………………………….19 9. Top FashionDesigners………………………………………………....20 10. Conclusion………………………………………………………….……22 11. Bibliography………………………………………………………….….23
  4. 4. Page | 3 List of Images and Charts 1. Fashion costume sketches…………………………….………………6 2. The Chéruit salon on Place Vendôme in Paris, 1910....……………8 3. Fashion house posters,France and Budapest,1910………………8 4. Dressesin Victorian Era…………………………………………..…...9 5. Accessories ofVictorian Era…………………………………….....….9 6. Dressesof 20’s………………………….………………………….…..10 7. Dressesof 40’s and 50’s……………………………………….……...11 8. Dressesof 60’s and 70’s ………………………………………..…….12 9. Dressesof 80’s and 90’s ………………………………………..…….13 10. 2010-PresentFashion trend sketches…………………….....……..15 11. Creation of Fashion Apparels………………………………………..16 12. Ranking of the 2014 World Fashion Capital………………….…….16 13. Fashion Accessories…………………………………………………..17 14. Top Fashion Brands…………………………………………………...18 15. Top Fashion Magazines…………………………………………...….19 16. Top Fashion Designers………………………………………………..20 17. New York Fashion WeekSpring 2014……………………………….21 Graph 1. Fashion Cycle……………………………………………….……………17
  5. 5. Page | 4 1. Introduction 1.1 What is Fashion? “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” ~ Beautiful Quote by Coco Chanel (Fashion Designer) Fashion is basically the styles that are accepted and used by a particular group ofpeople at agiven time. It is what designers create for a select population and which later becomes a trend. To be a fashion, an item must possess the following:  Style: Must be unique and different from the regulars.  Change: Must change according to time.  Acceptance: Must be accepted by a group of people over a certain period. Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behavior and the newest creations of textile designers. The more technical term costume has become so linked to the term "fashion" that the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" means clothing more generally, including the studyof it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.
  6. 6. Page | 5 1.2 Evolution of Fashionand Design Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Worth's success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done. The term couturier was in fact first created in order to describe him. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 are considered as fashion design. His fashion house became so famous that people were able to attach a face and a name to designs when they knew they were from the House of Worth. This was the beginning of the tradition to have a designer of a house not only create clothing, but also represent the symbol of the brand. It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy. “Fashion is Architecture. It is a matter of proportions.” ~ Coco Chanel
  7. 7. Page | 6 The Chéruit salon on Place Vendôme in Paris, 1910 Fashion House Posters, France and Budapest, 1910
  8. 8. Page | 7 2. History of Fashion Clothes 2.1 The Victorian Era (1837-1901) The dresses were social standard for women. The dresses had a conservative cut. The women in the Victorian Era always used to wear Corsets and used Crinolines. The dresses during this period had many frills and ruffles. It was an era when women wore long dresses. Men wore tight-fitting, calf length frock coats and a waistcoat or vest. Cutaway morning coat was worn with light trousers during the daytime, and a dark tail coat and trousers was worn in the evening. Dresseswornby men and women in The Victorian Era Accessoriesofthe Victorian Era
  9. 9. Page | 8 2.2 Fashionin the 20’s The women liberated themselves by cutting their hair short and no longer wearing the Victorian clothing. Hemlines were shortened and Corsets and Crinolines were abandoned. Dresses were flowing and comfortable with Black as the common color in clothing. ‘The Flapper’ (1920 American silent comedy film, starring Olive Thomas), with her bobbed haircut and short skirts became the style icon of the 20’s. 1920’s fashion for men was the start of menswear. The essential part of a 1920s man’s wardrobe was his suit. For day, evening, office, or parties a man always wore a suit. The only exceptions were for blue collar workers or young teen and college men who dressed more casually. But even they owned suits and wore them with pride. Dresses of the 20’s
  10. 10. Page | 9 2.3 Fashionin the 40’s and 50’s Because of rationing women’s clothes had to have less fabric during the World War II. This led the emergence of short dresses and skirts and jackets. Sheath dresses replaced the following ones. And women rarely wore pants and trousers during this decade. Another thing women ALWAYS wore: gloves. Men were still pretty dressed up. Suits, ties and hats were commonplace in public. Brighter and vibrant the colors more was it considered stylish. Fashion of the 40’s and 50’s
  11. 11. Page | 10 2.4 Fashionin the 60’s and 70’s The 1960’s featured many diverse trends, it became a decade that broke many fashion traditions. Women's fashion in the early sixties was greatly influenced by Jacqueline Kennedy, John F. Kennedy's wife. She introduced the Pillbox hat, wore suits with boxy jackets and had oversized buttons. Women’s casual wear included Capri trousers. Simple, geometric dresses called Shift became popular. Evening wear was full skirted ball dresses, they had a low décolletage and had loose fitting waists. Women’s appearances changed- they wore fake eye lashes and wore bikinis. The suits of the 1960’s drifted away from the style of those in the 1950’s. They were no longer pale, toned shades, they were bright and colorful, and comfortable to wear too. Frills and cravats were seen and wide ties, trouser straps, leather boots and collarless jackets became the new style, with the new style being shaped by Mods in the 1960’s. Fashion during the 60’s and 70’s.
  12. 12. Page | 11 2.5 Fashionin the 80’s and 90’s No other decadeis as notorious as the eighties, from neon leg warmers to 'MC Hammer' style trousers, the decade had everything. In the early 1980s as both men and women began to wear looser shirts and tight, close-fitting trousers. In the 1980s, rising pop star Madonna proved to be very influential to female fashions. She first emerged on the dance music scene with her “street urchin” look consisting of short skirts worn over leggings, necklaces, rubber bracelets, fishnet gloves, hair bows, long layered strings of beads, bleached, untidy hair with dark roots, head bands, and lace ribbons. Color was everything in the eighties, and contrasting and clashing were at their peak. Popular clothing in the early 1980s worn by men include tracksuits, V-neck sweaters, polyester and velour polo-neck shirts, sports jerseys, straight-leg jeans, polyester button-ups, cowboy boots, beanies, and hoodies. Fashion of the 80’s and 90’s
  13. 13. Page | 12 2.5 Modern Fashion The 2000s fashionare often described as being a "mash-up”, where trends saw the fusion of previous styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures, with hip-hop fashion generally being the most popular among young people. Those 25 years of age and older adopted a dressycasual style which was popular throughout the decade. Globalization also influenced the decade's clothing trends, with the incorporation of Middle Eastern and Asian dress into mainstream European, American and Australasian fashion.  2000-2003 When the 2000s kicked off, the fashion was profoundly influenced by technology. From late 1999 until late 2001, there was a futuristic approachto fashion, with metallic, shiny blacks, straps, and buckles becoming commonplace. This was called "Y2K fashion”. Particular pieces of Y2K clothing included mesh tops, box-pleated skirts, handkerchief tops, satin skirts, leather skirts, concertt- shirts with rhinestones, sparkling shoes, halter tops, sequined pants and embroidered and sequined tops, along with the famous pearl printed black cocktail dress by Karen Walker, which was successfulworldwide.  2004-2006 Popular mid 2000s trends for women were embroidered low-rise jeans, flared yoga pants, thong underwear, cowl-neck tops, tube tops, denim jackets, bell- sleeved shirts, jean shorts, crop tops, whale tails, tracksuits, cargo pants, Capri pants, trench coats, puffy jackets, longer tank tops worn with a main blouse or shirt, infantile dresses, 1940s inspired New Look dresses and sandals, leggings, 1960s style pea coats, tunics worn with wide or thin belts, and "vintage clothing" including hippie. In 2006 the mini dress made a comebackwith the hemlines being unusually short.
  14. 14. Page | 13  2007-2009 The canary yellow dress Reese Witherspoon wore to the Golden Globes helped establish that hue as a signature color in 2007.In 2008, there was a second wave 1980s revival, which incorporated general items of late 1980s and early 1990s street wear, such as neon colors, gladiator shoes, animal print headbands, denim-print jeggings, knitted sweater dresses, Nike Tempo shorts, sundresses, geometric pattern tops, slap bracelets, ballet flats, black spandexleggings, light, translucent tartan shirts worn with a camisole underneath, kinky boots, and ripped skinny jeans. Fur coats made a comeback, although many women used "fish fur" due to real fur's association with animal cruelty.  2010’s fashionto Present The 2010s (2010–present) have thus far been defined by slim-fitted clothing, a revival of austerity era period pieces, 1980s neon colors, and from late 2012 onwards, unisex early 1990s styles influenced by grunge and skater fashions. From 2010 to 2014 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, and Latin America, with pant styles such as acid wash skinny jeans worn with black leather jackets for a "rockchick" look, "trouser- dresses", micro skirts, romper suits, leather trousers, preppy colored jeans, skinny colored jeans, ankle pants, ankle colored jeans worn especially with ballet flats, Sperry top-siders boat shoes, or flat knee high riding boots.
  15. 15. Page | 14 3. Creationof FashionApparels 4. Top FashionCities of the World 2014 Rank City 2011 Rank Change from 2012 Country 1 New York, U.S. 2 +1 2 Paris, France 3 +2 3 London, England 1 -2 4 Milan, Italy 4 -4 5 Los Angeles, U.S. 5 +5 6 Barcelona, Spain 7 +2 7 Rome, Italy 13 0 8 Berlin, Germany 10 +3 9 Sydney, Australia 11 +7 10 Antwerp, Belgium 44 +2 Ranking of the World Fashion Capital 2014 Using Special Fabric Using Special Trims Using Special Sewing Thread By Using Special Materials Changing pattern By changing positioningof parts By changing the way of cutting By Modifying Construction Using different color Using diverse printing Using stripe and check in different way By ModifyingColor
  16. 16. Page | 15 5. FashionAccessories A fashion accessory is an item which is used to contribute, in a secondary manner, to the wearer's outfit. Accessories are often used to complete an outfit and are chosen to specifically complement the wearer's look. 6. FashionCycle A period of time orlife spanduring which the fashion exists, moving through the five stages from introduction through obsolescence. All styles that come into fashion rotate through the fashion cycle. Fashion acceptancecan be illustrated using a bell-shaped curve. The first stage of the fashion cycle when something new is introduced. The second stage of fashion is rise in consumer interest. The third stage of the fashion cycle during which a style is at its height of popularity. The fourth stage is when popularity decreases and fifth stage is when style is rejected and the market falls down. Fashion Accessories Carried purses and handbags, hand fans, umbrellas, canes, and ceremonial swords, Smart phones, Portable music player etc. Worn boots and shoes, ties, hats, belts, gloves, muffs, jewelry, watches, shawls, socks, and stockings etc.
  17. 17. Page | 16 7. Top Five FashionBrands Emporio Armani was formed in 1975 in Italy and is primarily known for its clean and tailored menswear line. It include even belts, bags, fragrances, knitwear, jackets and even sunglasses. Annual turnover of the company amounts to $1.6 billion. Christian Dior established his fashion house way back in 1946. Dior’s New Look eventually revolutionized women’s clothing. It helped establish Paris as a fashion center. The French brand is well known for its accessories and fragrances. The House of Gucci was built in 1921 by the Italian fashion designer Guccio Gucci. Known for its wide influence in the fashion world and its trendsetting ways, Gucciis almost synonymous to leather goods and accessories. The Versace fashion company was only established in 1978, but the Italian grandeur that Gianni Versace showcased brought the brand instant popularity. The brand has lines in luxury clothes, accessories, cosmetics and home furnishings. Its shops are spread all over the world, with focus on fashion centers like New York City and Milan. The House of Chanel was established in 1909. Will always be remembered for its perfume No. 5, the classic Chanel suit, and the versatile little black dress. With Karl Lagerfeld now its chief designer, Chanelhas managed to maintain its glory, earning almost $300 million a year.
  18. 18. Page | 17 8. Top FashionMagazines Cosmopolitan Marie Claire Elle Harper’s Bazaar Instyle Glamour Lucky Allure W
  19. 19. Page | 18 9. Top FashionDesigners  Alberta Ferretti  Anita Dongre  Anushka Khanna  Domenico Dolce and Stefano Gabbana – D&G  Ekaya  Elle Loves  Giorgio Armani  JBD New York  Karl Lagerfeld  Manish Malhotra  Prabal Gurung  Pernia Qureshi  Pernia’s Pop-Up Shop  Phillip Lim  Riccardo Tisci  Sabyasachi Mukherjee  Sonia Rykiel  Valentino Garavani  Varun Bahl  Vintage  White Champa
  20. 20. Page | 19 The New York Fashion Week Spring 2014
  21. 21. Page | 20 10. CONCLUSION With Fashion “Nothing is lost, nothing is created, everything is transformed”. Fashion designs encompasses a vibrant and diverse visual vocabulary. We have taken an introductory journey from the beginnings in 19th century to a variety of styles and applications that constitute fashion design in the early 21st century. It is clear that fashion design continues to be shaped by evolving aesthetic and practical requirements of the fashion industry. Fashion Design enables us to define and redefine the way that we see others and ourselves. Fashion designing can therefore be considered as a journey of self- discovery that is fed by our imagination and ideas and refined with regular practice. Fashion with all its symbolism and attributes form an outstanding base for personal and cultural identification. Identity is a necessary process ofa healthy personality as it is a part of self-realization of a person that is so much required for finding a place in life of every person. Fashion has becomea tool for achieving harmony with the inner world and a way of revealing or concealing peculiarities. Fashion possesses aspecific meaning and the more diverse is the society around us the more fashion-trend will appear and surprise us. OscarWilde says that, “Fashionis a form of ugliness so intolerable that we have to alter it every six months.”
  22. 22. Page | 21 BIBILIOGRAPHY References 1. "What is Haute Couture?” Haute Couture Hot. HauteCoutureNews.com. Retrieved 13 May 2012 2. Fashion (2012, March 29). Wwd. (n.d.). Retrieved from http://www.wwd.com/fashion-news. 3. Encyclopedia Britannica, Retrieved from http://www.britannica.com/EBchecked/topic/1706624/fashion-industry#toc296474 4. Fashion (2012, March 29). Wwd. (n.d.). Retrieved from http://www.wwd.com/fashion-news 5. https://en.wikipedia.org/wiki/Fashion 6. https://en.wikipedia.org/wiki/Fashion_design#See_also 7. http://www.pinterest.com/all/womens_fashion/ 8. http://books.google.co.in/books?id=jGWWlVedQTQC&pg=PA81&lpg=PA81&dq=fashion+d esign+conclusion&source=bl&ots=fxh9LgHEYm&sig=G6ikTkU_Z9hpht- mNxgS5SuFwaE&hl=en&sa=X&ei=zrU5VIPrLdOzuASL6oK4Dg&ved=0CDYQ6AEwBA#v= onepage&q=fashion%20design%20conclusion&f=false 9. http://www.perniaspopupshop.com/designers-1# 10. http://www.slideshare.net/sheshir/fashion-33039857?related=1 11. http://www.fibre2fashion.com/industry-article/7/605/what-is-fashion-design1.asp

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