Instagram is a powerful tool for businesses to connect with customers and grow their audience. Some effective strategies include linking Instagram to other social media pages to maximize exposure, branding all images with the business logo, engaging with followers during peak times when they are most active online, using images and stories to give followers a behind-the-scenes look at the business, and thinking creatively about new ways to engage followers through challenges, contests, hashtags and more. The goal is to build community and share content that resonates emotionally with the audience.

1. @ reactionpower | www.reactionpower.com | Copyright Reaction Power Inc. | All rights reserved
How to get more followers and connect with your audience on Instagram
6 Easy Ways To Grow Your Business Using Instagram
5: Use images and storytelling to connect with your audience
Give your audience a look behind the scenes of your business by
posting pictures of your meetings, or fun office events in order to
let your audience connect with people and minds behind the
business ‘machine’. Encourage your followers to join in the fun by
posting photos of themselves using your products.
1: Link your Instagram to your other social media pages
Link to Twitter, Facebook, Linkedin, Google Plus etc in order
to maximize exposure of your content on multiple platforms
whenever you post on Instagram. You can also try
embedding Instagram photos in your blog posts.
4. Post and engage during peak times
With the Reactionpower social dashboard you can figure out
when your target audience is most likely to be online and
schedule your posts to coincide with these times. Think of 5
ways to surprise and delight your customers e.g. Use giveaways
and promotions to reward loyal customers. Ask users to tag a
friend. Create a hashtag and encourage others to use it too.
Repost images people are using with your hashtag, giving them
proper credit, of course! This is a great way to build community
and gain new content for your account.
2: Brand your images
You need to brand uploaded images using either your
business logo or your username. Instagram images do not
have live links. Without any branding, the image may go
viral, but lose any links to you and your brand. Ensure every
post furthers at least one of your business goals.
6: Think outside the box!
Think of fun, creative ways to connect with and engage your
audience. Find opportunities to collaborate with others.
Start an Instagram challenge with daily prompts. Host a
photo contest. Use emojis creatively. Try video too! Posts
that go viral hinge on the fringes of creativity.
3: Pick a theme, tell a story and engage your audience.
Give your audience something to fall in love with! Write
down a few words that you want people to associate with
your account - optimistic, inspiring, bold, warm, welcoming?
Use these to define your theme and stick with it as you post.
Share a look behind the scenes of your business by posting
pictures of your meetings, or fun office events in order to let
your audience connect with people and minds behind the
business ‘machine’. Encourage your followers to join in the
fun by posting photos of themselves using your products.