1. The document provides tips for making Facebook posts more effective, including keeping posts short, sharing exclusive content, responding to comments, keeping a calendar of important dates to post around, and seeking to connect with your audience in a genuine way. 2. It recommends offering special deals and events to loyal customers to keep them engaged. 3. The use of big, beautiful images in posts is also suggested as a way to make posts stand out and get more likes, comments, and shares.