This document provides 6 tips for getting and growing a successful YouTube channel: 1. Pick a unique topic or theme that is compelling and differentiates your channel from others. 2. Craft a unique and compelling delivery style to engage viewers and build your brand. 3. Make your videos searchable by including relevant keywords in titles and descriptions. 4. Keep videos short, between 16 seconds to 2 minutes, to maximize views. 5. Post videos during peak viewership times between Monday to Wednesday afternoon and Thursday to Sunday mornings. 6. Link your channel to other social media accounts to cross-promote and make it easy for people to find and share your videos.

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6 Practical Tips To Get & Grow A Successful YouTube Channel
6. Link your channel with other social media accounts
Insert your other social media links on your YouTube
channel to make it easy for people to find you. Ensure
you post your YouTube videos on your other social
platforms too to reach fans who haven’t subscribed to
your channel. This also makes it easy for people to share
your videos on other platforms.
Also note that most people access their social media
accounts, including YouTube, on their mobile phones.
Make sure your videos are easy to see on mobile
devices!
1. Pick a unique topic/theme
To be successful on Youtube in the midst of thousands of
channels, you have to pick a topic that is unique and
compelling. Identify two YouTube channels that are popular
in your chosen niche and ask yourself what will be different
about yours. Ask yourself why people should subscribe to
your channel instead of the other two you’ve identified.
3. Make your videos searchable
Identify 4 keywords and tags that people would use when
searching for videos with content related to yours. Use
common tags and keywords to make it easy for your videos to
come up when people search on YouTube or on search
engines. Try and incorporate these keywords in your titles and
descriptions.
2. Craft a unique and compelling delivery style
How you deliver your content will make people
hooked to your channel. Pick one delivery style that
your followers will automatically associate with you. Is
it animations? Tutorials? Talk show style? Narration?
This will shape your voice, tone and help you build
your brand.
What to consider as you create your YouTube channel
5. Post during peaks in YouTube viewership
We pulled together an analysis from our experience,
running over 1,800 YouTube channels - the data revealed
several useful posting trends. We discovered that the best
times of day to post on YouTube are:
● Monday-Wednesday: 2pm-4pm EST
● Thursday-Friday: Noon-3pm EST
● Saturday-Sunday: 9am-11am EST
The best day to post a video is on Thursday/Friday.
Viewership begins to increase on Thursday through
Saturday and declines on Sunday.
4. Keep your videos short and compelling
Offer snackable content with “bite-size” videos. In
taking a look at the most engaging uploads, videos
that were between 16 seconds and 2 minutes in length
had 53.8% of all YouTube views. In a YouTube report
on the 300 most-viewed brand channels, the most
common video is between 31 seconds and one minute
long.