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Ted Talk - Social Mobile Local Real-time Convergence
The document discusses the significant impact of the internet on offline consumer behavior, emphasizing the integration of social media, mobile technology, and local marketing. It highlights trends such as real-time responses and the influence of online interactions on purchasing decisions, with 71% of consumers likely to buy based on social media referrals. Businesses are encouraged to leverage these digital channels to engage customers effectively and drive sales.
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Ted Talk - Social Mobile Local Real-time Convergence
- 1. TEDxChumash 140 CHARACTERS The internet’simpact on offline consumer behavior
- 2. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash and we're beginning to sense what it is... We know something is happening
- 3. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Lifestyle, work, travel, entertainment, health the pace of innovation, technology and change is all speeding up exponentially. We're speeding up...
- 4. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Dawn of a new world We are at the beginning of the beginning: ● Exciting pocket computers and tablets ● Culture of participation and sharing: Status updates, likes, tweets, retweets, tips etc ● Geotagged data, matched with places ● Cool stuff like augmented reality ● Cloud: my content on any device ● Ubiquitous connectivity
- 5. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash The way we consume the web will look very different from today in a few years
- 6. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Convergence of : Brand Evangelists, Sentiment, Social Reviews, Geotagging, Tweets.. Local Real-time Sale! Social Mobile
- 7. TEDxChumash What’s with thesocial Web? Offline transactions increasingly influenced by social interactions online
- 8. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash 71% of consumers are more likely to make a purchase based on social media referrals. * *Compete - Vision Critical Data: How Social Media Drives Purchasing 2009
- 9. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Most of what we do offline is now influenced online first Restaurants Art Travel Real Estate Entertainment Maps & Directions Retail/ProductsSale! Professional & Home Services
- 10. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash The latest trends... ● We take the internet with us ● We use devices to help make decisions ● We are influenced by recommendations and opinions of friends to find deals, discounts, and products worth buying ● All these can now be accessed or pushed in near real-time to our handsets in specific location-based contexts
- 11. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Or should I ask... Who doesn’t have a smartphone? Who has a smartphone in the room?
- 12. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash 94% of smartphone users look for local information on their phone *Google Stats and the Mobile Marketing Association (MMA)
- 13. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash 90% take action such as making a purchase or contacting the business Location-based services on mobile make it easy for consumers to connect directly with businesses *Google Stats and the Mobile Marketing Association (MMA)
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- 15. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash If search were a marathon, mobile is the last mile, local the last yard line.
- 16. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash 96% of all transactions happen offline* Local is about driving to point of sale. *US Census Bureau, Q4 2009
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- 18. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Social networks like Facebook allow multiple layers of targeting based on user registration, location and profile data as well as social interactions. Social sharing also facilitates recommendations by friends. Social
- 19. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Tweets Real-time response. Real time results. Twitter has over 300,000 new users sign up every day and receives over 180 million unique visitors per month. 37% of active Twitter users use their phone to tweet. Real-time
- 20. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Mobile enables immediate response and action from buyers. The smartphone user base is large and growing. Mobile buyers on the go are often “actively” looking for products and services which presents a great opportunity to leverage geotargeting. Mobile
- 21. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash Smartphones are mobilizing storefronts & retail. Businesses are embracing local marketing to nurture customers, convert prospects, and boost sales. Retailers can now reach their customers at the precise time they are likely to buy through websites optimized for smartphones, mobile barcode scanning, coupons sent via text, wifi and geo-fenced stores etc Local
- 22. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash These are not stand-alone channels. Used in tandem with relevant offers, social, local, mobile, real-time solutions enable businesses to engage the right people, the right way at the right time with impact. Relevant
- 23. www.wandia.info Twitter: @wandia_info |e-mail: wandia@wandia.info TEDxChumash The question is no longer why should I get started? Its when... For businesses...
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