5 Branding Mistakes Small Businesses Make - and how to avoid them

1. @ reactionpower | www.reactionpower.com | Copyright Reaction Power Inc. | All rights reserved
5 Steps to Building Your Brand Online
BRANDING TIPS FOR SMALL BUSINESSES
4: Focus on the customer’s experience.
Your customers will connect emotionally with the
purchase experience, not your products. How are
you ensuring your customer experience is
memorable?
1: Define your unique value proposition.
List 3 key benefits of your offering. Determine how to
tell your ideal customer why they should buy from you
and not from the competition. Show image of the
product in action and explain how your product solves
customers’ problems or improves their situation.
3: Ensure your clients have a good online experience.
In this digital age, potential clients will most likely access your business
through the internet first. Sub-standard websites that have heavy copy,
links that don’t work and absurd font sizes put off your potential
clients. Be prepared to offer an amazing online experience to your
online customers.
2: Choose your business name wisely
In order to get people to notice, remember, and prefer
you, pick a name and use that consistently on all you
social networks, print and online marketing materials.
Use reactionpower.com/username to find a name that
you can use on all social channels and domains.
5: Be clear what your brand stands for.
Ensure that you can clearly state what your brand stands
for in a simple concise statement. Be clear on what you
do, Who you do it for and why it matters that you do it
the way you do it. Having a clear brand makes you
unique in your niche.