1. 2013 SEO Strategy
The first thing to say is there will be less shortcuts and quick fixes. Gone are the days of looking
for a loophole in Google’s algorithm. You need to focus on what Google’s audience (searchers)
want. To do that, I recommend in 2013 that you stick to three simple rules;
Create an integrated campaign. SEO (Search Engine Optimization) is no longer enough. Your
social media activity, or lack of, is being watched! Google is taking an increasing interest in how
well you are doing on social media. You do need to focus your efforts where your audience are
more likely to be, but there is no opt out for this. You absolutely must start building your social
media campaign. What’s more, it has to be part of your SEO.
You need to develop your skills as an author. The platform you choose to use can be up to you,
but becoming a content author in 2013 will be critical to your success. The best option is to write
blogs, create videos and podcasts as well as slideshows. With this content, you can find the right
outlet for your content according to your audience. You should have a content plan that
integrates with your social media plan. Plan is the right word. Don’t spend hours every week
coming up with ideas, just set a theme and build on it. Each piece of content can be fairly simple.
It doesn’t have to be your entire works!
Whatever you do author should add value. Adding value will attract followers. Start to think in
terms of how you can help people, not, how you can sell to people. As you add value, your
followers will choose to buy when the time is right for them. Let’s face it, when was the last time
you enjoyed being sold to at a time you were not ready to buy? There is a magical formula, but it
is different for everyone for promoting your wares. The key is, once you establish a pattern of
helping people (adding value); your followers will not be upset with the occasional plug for your
products or services. Just make sure that even these are of real potential value to your followers.
So, in 2013, be yourself. Be natural. If that means creating content of value and sharing it on a
variety of social media, then you deserve to win and you will. Google will love you because
Google’s audience will love you. From all of us at Urban Media, we really wish you all the best
with your campaign in 2013. More details on SEO High Wycombe website, please visit.