This document provides 12 tips for using email to drive traffic to a blog. The tips include winning email leads from social media campaigns, designing RSS feeds, adding opt-in popups, personalizing emails, creating clear calls to action, and scheduling emails to build trust. The final tip suggests including visual elements and teasers in newsletter emails.

1. 12 Tips:
How to Use
Email
to Drive Traffic
to Your Blog

3. Table of Contents:
Get Emails
1
Win email leads from social marketing campaigns
2
More social email-generating tips
3
Design RSS feeds for your blog
4
Add opt-in pop-ups
5
Use your email to get email

4. Table of Contents:
Give Emails
6
Hook ‘em with the subject line
7
Get real with your body
8
Personalize those notes
9
Segment your emails
10
Create clear Call to Actions
11
Schedule to build trust
12
Send visual newsletters … and a tease

5. 1
Win email leads from
social marketing
campaigns

6. Win email leads from social marketing campaigns
1
2
3
Email-gate your contest and
sweepstakes on Facebook,
Twitter, and even your blog
Use social sites to offer
exclusive deals to newsletter
subscribers
Offer deals to customers who refer friends to sign up use a referral app, and spread the reach of your targeted
email lists

7. 2
More social emailgenerating tips

8. More social email-generating tips
1
2
3
Post email gated content on your
social sites like webinars and ebooks
Entice email signups by making it
easy on Facebook and Twitter: give
exclusive offers in exchange for
emails
Chili’s Grill and Bar uses email gated
content of their Facebook page.
Include links to your blog in your about or bio sections of
your social sites

9. 3
Design RSS feeds for your
blog

10. Design RSS feeds for your blog
1
2
3
Create an easy to see RSS
feed on your blog by using
contrasting colours and keep it
at the top of your blog page
Motivate action by explaining
what people are signing up for,
and why they should
RSS subscription to the Wishpond blog.
Keep the wording in your RSS signup form simple and friendly

11. 4
Add opt-in pop-ups

12. Add opt-in pop-ups
1
2
3
Email popups can be
annoying, but they work - and
are commonly used by both
big and small business
Time your popups so only
people who are interested in
your site for a longer time get
the offer
NewsCred uses pop-up email sign ups.
Make your popups friendly, and informative to increase your
signup results

13. 5
Use your email to get
email

14. Use your email to get email
1
Include a link to your blog in
your email signature, and
encourage your co-workers
to so too
2
Give a beneficial reason for
people to click to your blog
3
Use the signature in all your emails, to generate more clicks

15. 6
Hook ‘em with the subject
line

16. Hook ‘em with the subject line
1
2
3
Create a sense of urgency to entice readers to open your
email
Keep it short and to the point
Use marketing tactics like
including “...” to create intrigue
and motivate further interaction

17. 7
Get real with your body

18. Get real with your body
1
2
3
Think about your
readers to connect when
you send emails
Treat your customer
online like you would your
customer offline, by
speaking to them like a
friend
Use the words “you” and “me” to deepen your reader
relationship

19. 8
Personalize those notes

20. Personalize those notes
1
2
3
Personalized emails
improve click through rates
by 14%
Use a CRM like MailChimp or
Constant Contact to
personalize emails with
names (you can even do this
through a simple excel
spreadsheet)
When you’re hosting a contest on your blog, use Wishpond’s
Social Marketing Suite to easily send personalized emails with
a direct link (and image)

21. 9
Segment your emails

22. Segment your emails
1
2
3
Use a CRM like MailChimp
or Constant Contact to
segment your email lists
Use other tools, like
Wishpond Social Contact
Database to segment email
lists by contest participation,
Facebook likes, and
geographic location
MailChimp enables you to segment
your emails
Send different emails targeting your different email lists

23. 10
Create clear Call to
Actions

24. Create clear Call to Actions
1
2
Make your call to actions
clear, single and prominent this will result in a higher
response rate
Design clickable, colour
contrasting buttons with the
action you want
Flowdock sends out monthly
newsletters, with clear CTA buttons.
3
Use newsletter formatting sites like Stamplia, Fusion,
MailChimp, etc. to create professional looking buttons for your
CTAs

25. 11
Schedule to build trust

26. Schedule to build trust
1
2
3
Write your articles
when you want, but
publish them at
consistent times and
days of the week
Make a calendar to
keep track of when you’
re publishing which
article
Seth Godin publishes article every
day, and at the same time
Schedule your blog articles on wordpress, or your preferred
blogging platform

27. 12
Send visual newsletters …
and a tease

28. Send visual newsletters … and a tease
1
Include visuals in your
newsletter, to make it more
user-friendly and appealing
2
Give summaries of your
articles, with clickable
“read more” buttons to
drive traffic to your site
3
NewsCred is brilliant at sending out visually
appealing teasers of their blog posts.
Schedule your newsletters weekly or monthly to keep in
touch with your customers

29. More Resources...
Check out more ways to drive traffic to your blog:
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10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
12 Ways to Use Facebook to Drive Traffic to Your Blog
12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
How to use Google+ to Promote your Blog (9 tips)
9 Ways to Use Pinterest to Drive Traffic to Your Blog
The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog
Blog Traffic: How to Use Q&A Sites and Niche Forums to
Increase Blog Visitors
Influence Marketing: How to Find Your Industry Leaders

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