Identify 2 successful YouTube competitors in your niche and subscribe to their channels. Observe the type of content they post, their engagement style with audiences, the questions audiences ask and feedback received. Also take note of their posting frequency, timing, and strategies for sharing content on social media. Analyzing competitors' successful approaches can provide insights into improving your own video marketing style and tactics.

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6 Things Your Competitors Can Teach You About YouTube
How to improve your video marketing by observing your competitors
5. Identify their engagement style
You can learn their engagement style by first identifying
their voice and tone. Is it conversational, lecture, funny or
simply informational? Do they ask their viewers for
feedback? Do they ask their viewers for questions after the
video? Do they answer questions? You can learn how to
engage with your audience by observing what works in
successful channels.
1. Identify 2 successful YouTube competitors
Research and identify 2 YouTube channels you consider as
your competition. Use these two channels to benchmark
yourself and learn from them. These should be channels in
the same niche as yours and channels that you consider
successful. Subscribe to these channels so that you can get
their content as soon as it is published. Note all the things
that are different from yours and analyze them.
3. Learn about their audience
The best place to learn about your competitors
target audience is in their comment section. Take
time and go through the comments on the different
videos. What kind of questions are people asking?
What kind of feedback is your competitor getting?
Use this to your advantage. Craft your content from
the information you get in the comment section.
2. Learn what kind of content they post
Observe what kind of content your competitor posts on
YouTube. Learn what kind of delivery style they use for their
videos. Do they use animations, skits, tutorials or interviews? If
their video style is different from yours and has more views for
content similar to yours, note that. Pay attention to their
graphics and visuals on their channel e.g cover photo, subtitles,
logos etc.
6. Identify their sharing strategy
Identify what social plugins your competitors use to
share their content. Do they have sharing buttons on
their videos? Are their social media channels linked? Do
they publish on other platforms as soon as they publish
on YouTube? What post updates do they use to share
their content? Answer these questions and observe how
different they are from your strategy. Pick what you can
emulate and try it on your platforms.
.
4. Observe their posting frequency and timing
How often does your competitor post compared to you?
What time of the day do they post? Note how your posting
style differs from your competitor. Is your competitor
getting more views and engagement when they post once a
day in the morning? Try and use the same strategy and see
if it will work with your audience.