Digital marketing encompasses a variety of online strategies to promote products and services, offering targeted, measurable, and scalable options with high ROI. Key channels include SEO, social media marketing, PPC, email marketing, and content marketing, essential for modern business growth. A strong digital marketing strategy is crucial for competitiveness, and it comes with various career opportunities in the field.

1. Digital Marketing
Presenting By Amar Banerjee

2. What in Digital
Marketing?

3. Digital marketing is a broad term that
encapsulates all marketing channels and methods
you can use to promote products or services on
the Internet.

4. Why Digital Marketing?

5. • Infographic Style
More Targeted
Measurable
Various Option
Simply Scalable
Huge Reach
Fast and Simple
Good for small business
High ROI
Importance of DM

6. Growth of Internet Users

7. Comparison

9. Digital Marketing
Channel?

10.  Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Pay-Per-Click Advertising (PPC)
 Email Marketing
 Content Marketing
 Affiliate Marketing
 Online Public Relations
 Display Advertising

11. Search Engine Optimization

12. Google.
Bing.
Yahoo.
Ask.com.
AOL.com.
Baidu.
DuckDuckGo.
Major Search Engine

15. • Infographic Style
Page Content
On-page VS Off-Page
Keywords Optimization
HTML Optimization
Meta Tags
Site Performance
Internal Links
Site Map
Article Marketing
Directory Submission
Link Building
Blog / Forum Commenting
Social Media
Press Releases

16. How to Monitor?

17. Google Search Console

18. Google Analytics

19. 8 tips of Digital Marketing
 Optimizing your site for mobile devices
 Understand how Users search
 Write for humans, optimize for search engines
 Analyze your existing search traffic
 Stay up-to-date with the latest changes in SEO
 Learn the most important ranking factors
 Never underestimate UX
 Discover the link between social media and SEO

20. Social Media Marketing

22.  Improved brand awareness
 Cost-effective
 Engage with your customers
 Email Marketing
 Improved brand loyalty
 Healthier customer satisfaction
 Increased traffic
 Enhanced SEO rankings

24. Pay Per Click

28. E-mail Marketing

31.  Digital Marketing Manager
 Web Developer & Web Designer
 Social Media Manager/Executive
 SEO Executive
 PPC/SEM Expert
 Content Marketer
Digital Marketing Career

32. Role Salary in Rupees
Digital Marketing Manager 4 lakhs to 10 lakhs
SEO Manager 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer/designer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs
Digital Marketing Career

33.  Good English writing skill
 Knowledge in HTML
 Knowledge in Internet using
Prerequisite for learning

34. How we can help you?

35.  Always start from Basic level
 Practical Oriented Training
 Customize guidance and doubt clearance
 Experienced Mentor from Industry
 Updated content
 Internship opportunity
 Job and Interview assistance

36. Digital marketing is the future of business. No sector will be able to
survive, or compete in the market without adopting a proper digital
marketing strategy. A consistent growth in business is not possible
without accepting this ultramodern sales promotion tool.
Organizations, who have understood this business essentiality, are
getting ahead of their nearest competitors in the market.

37. Thank You
Connect people Digitally
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