7. These human needs stem from
instincts and act with the same
motivational force.
8. Instincts operate at the
deepest biological level; they
are natural dispositions
towards patterns of behavior.
9. The psychologist Abraham Maslow
arranged these human needs in a
hierarchy, with higher-level needs less
likely to be fulfilled.
Transcendence
Self-Actualization
Aesthetic Needs
Cognitive Needs Maslow’s Hierarchy of Human Needs
Esteem Needs
Belongingness and Love Needs
Safety Needs
Biological and Physiological Needs
10. Cult Brands leverage higher-level needs
to develop mutually beneficial
relationships with their customers.