There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead. Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade. For more info visit us: https://www.digitaltechnology.institute/

1. 12 DIGITAL
MARKETING
TIPS FOR 2022
https://www.digitaltechnology.institute/

2. DOMINATE
THE DIGITAL
WORLD
Nailing your digital marketing
strategy is vital for growing your
business in 2022. There are currently
almost 4.57 billion active internet
users worldwide, with 300 million of
those digital diehards based in the
United States.

3. WHY DIGITAL MARKETING ?
TARGET TOOLS
COST
STRATEGY
A target market is a
group of people with
some shared
characteristics that a
company has identified
as potential customers
for its products.
Digital marketing
strategy involves an
assessment of specific
goals that are
achievable through
online channels.
Marketing costs are the
all expenses that the
company makes to
market and sell its
products and develop
and promote its brand.
A marketing tool can be
a technique, strategy, or
software used for
promoting the products
or services with the
intent to boost the sales
of a business.

4. TOP DIGITAL MARKETING TIPS
01
03
05
02
04
06
Optimize Your Website for Mobile
Lengthen Your Blogs
Get Personal
Research Your Competitors
Develop Email Campaigns
Use Remarketing

5. TOP DIGITAL MARKETING TIPS
07
09
11
08
10
12
Tailor Content to Each Stage
of the Buyer’s Journey
Remain Flexible
Partner with Micro-Influencers
Leverage Facebook Ads
Create Visual Content
Consistent Online Reputation
Management Campaigns

6. HOW ?

7. In order to satisfy your mobile audience
(as well as increase your conversion
rates) you’ll need to make your website
mobile-friendly. A mobile-responsive
website will reformat its content in order
to display neatly on mobile devices,
meaning your visitors can spend less time
squinting or sighing, and more time
clicking and buying.
Optimize Your Website for Mobile

8. Use this research to design your
differentiators. If your competitors aren’t
doing so, you could add your business to
TrustPilot to strengthen trust signals,
advertise on social media to reach new
customers, or sell a greater variety of
products to pique a wider interest.
Research Your Competitors

9. Your blog can be about anything related
to your business. Whether you’re sharing
industry tips or discussing your latest
product, learning how to start a blog
could add tremendous value to your
visitors’ experience, while helping your
website get found more easily via search
engines (blogs are great for SEO).
Lengthen Your Blogs

10. To encourage return visits to your
website, you should set up automated
responses to thank customers after they
subscribe or make a purchase.
Consumers like to feel appreciated, with
‘welcome’ emails boasting an average
open rate of 82%.
Develop Email Campaigns

11. Being personal with your customers
means using conversational tones
whenever possible. Users are more likely
to respond to a human-like message than
some faceless, corporate spiel, which is
why conversational commerce is
becoming so popular.
Get Personal

12. Remarketing (also known as retargeting)
is the tactic of serving targeted ads to
people who have already visited or taken
action on your website. In terms of
technical execution, remarketing is the
process of using a javascript tag (known
as a pixel) to place a cookie in the user's
browser.
Use Remarketing

13. Prospective buyers experience three
stages before making a purchase:
awareness, consideration, and decision.
Different types of content will suit
different phases. It’s important that you
guide users through your website. You
need to direct them to the right content
that will suit their needs, and match their
stage of the buyer’s journey.
Tailor Content to Each Stage of the Buyer’s
Journey

14. Facebook has revolutionized the paid
media platforms and the way marketers
are able to distribute their content. With
its huge database of demographic and
psychographic data, it has taken the
targeting abilities to levels that other
platforms don't.
Leverage Facebook Ads

15. Technology, and the consumer
preferences that come with it, are always
changing. Your business needs to stay on
its proverbial toes and prepare for any
shift in your audiences’ favourite
channels, producing content that is
relevant to your audience.
Remain Flexible

16. Consumers love watching videos, and
you want to grow your business. It should
come as no surprise, then, that utilizing
video marketing is one of our favourite
digital marketing tips! Using a video on
the background of your website could do
wonders for your business, too.
Create Visual Content

17. A recent study revealed that micro-
influencers are perceived as ‘people like
me’, meaning they could potentially add
more credibility to your business than the
bigger influencers could. You can find
micro influencers on platforms like
StackInfluence and Tribe.
Partner With Micro-Influencers

18. This is an important aspect of your online
reputation management strategy. Today’s
referrals are customer reviews. If you
discover a consumer has written a bad
review, reply promptly and courteously
on the site with the objective of
addressing the client’s concern.
Consistent Online Reputation Management
Campaigns

19. 30% 50% 60% 90%
DIGITAL MARKETING
2 0 1 9 2 0 2 0 2 0 2 1 2 0 2 2

20. Question ?

21. THANKS
FOR WATCHING
+91-7982665232 https://www.digitaltechnology.institute/