This document analyzes and summarizes several community campaigns: 1) The "Baldock Needs a Skate Park" campaign aims to build a skate park for local youth through social media promotion. 2) The "Save Rural Baldock" campaign opposes a housing development that would destroy rural land. It uses images and language to appeal to residents. 3) Friends of the Earth aims to make the UK more environmentally friendly through stories of successes and ways for people to get involved in protecting the earth. 4) CAMRA North Herts promotes real ale, cider and traditional pubs through beer festivals, educating pubs, and emphasizing the role of pubs in communities.

1. ANALYSIS OF
COMMUNITY
CAMPAIGNS
LUCAS POWELL

2. BALDOCK NEEDS A
SKATE PARK
Methods of promotion
Social networking sites are used everyday all over the world. So
if you want to get your ideas noticed they are the way forward.
This campaign made a Facebook page which already has people
asking the question why there isn’t a skate park in Baldock.
Before and after
Well having got people talking about it they have not got the
right people talking about it yet. So who knows what will
happen.
Aims of the campaign
The aims are to get a skate park built in the area of Baldock as
too many people complain about skaters, BMX’s and people
with scooters using benches and other things for tricks while
riding around. So by having a skate park no one can complain
about them.

3. Target audience
The target audience would for people who enjoy and do
board and bike sports. Which would mainly be teenage boys
around the age of 11 to 17. Though it would be also for
people who have the power to make something like this
happen.
Examples of product
All the they would want would be something like a small
skate park shown in the picture at the top.
How successful it was
Nothing has happened yet but that could all change.
BALDOCK NEEDS A
SKATE PARK

4. BALDOCK NEEDS A
SKATE PARK
Persuasive techniques
They have made a video which expresses the need they have
for a skate park to be built in Baldock. It features a lot of
people which fit in to there target audience.
How it specifically speaks to it’s target audience
Well on there Facebook page they will always make a status
now and again on what’s going on and how close they are
getting towards there goal.

5. SAVE RURAL
BALDOCK
Methods of promotion
This campaign has a twitter account with 138 followers which
means there are other people which support this campaign
and that they can get in touch with those people. Also they can
show there followers reasons why this campaign is important.
Before and after
The council are planning to build 419 new houses in Baldock
which is meant to be one the most beautiful places in the town.
They still have not built them yet which means this campaign
might be doing well.
Aims of campaign
The aims of the campaign is to not let the council build new
houses on this bit of rural land. This is because it could cause
all sorts of problems for Baldock.

6. SAVE RURAL
BALDOCK
Target audience
The target audience would be anyone who lives in Baldock
and/or is concerned about rural parts of England being
destroyed and built so more people can live there.
Examples of products
At the top of the slide there is a picture of what they are
planning to do with rural Baldock. Site 2 and 3 is where they
would like to build.
How successful it was
Well the council still haven’t built the houses yet so they
might be listening to what the people want but no one is sure
yet.

7. SAVE RURAL
BALDOCK
Persuasive techniques
They post pictures on there twitter accountant of the rural bit
of land and what is going to happen to it if they build on it.
This makes the audience think that the council is ‘destroying’
Baldock in a way and that there only doing it for the wrong
reasons.
How it specifically speaks to it’s target audience
They say ‘there destroying your town’ and this makes it more
personal between the writer and the reader and makes the
audience think what there doing to not let this happen.

8. FRIENDS OF THE
EARTH
Methods of promotion
On there website they have lots of different stories from all over
the UK about the climate and how everything is changing and
that how we can stop it. They use a lot of persuasive
techniques.
Before and after
The environment is one of the most talked about topics from all
over the world and personally I don’t think there will ever be an
‘after’ for the environment and the same for this campaign and
all the others.
Aims of campaign
The aim of the campaign is to make the UK and the rest of the
world to be more eco friendly and to think about the earth and
what we are doing to it.

9. FRIENDS OF THE
EARTH
Target audience
The target audience would be everyone as they want everyone
to think about what there doing to make the environment better.
Examples of products
In Berkshire the council were going to build wind turbines that
don’t actually work as they are powered by diesel engines and
not the wind as there isn’t enough. So in the long run they are
making the environment worse and wasting money. So friends
of the earth got involved and stopped it.
How successful it is
The campaign have numerous success’s of helping the
environment. Though on the other hand you have a lot of
campaigns like Friends of the earth doing a lot of work to help
the environment but what good is it if you have cities like Las
Vegas and Tokyo light up every night.

10. FRIENDS OF THE
EARTH
Persuasive techniques
They have a lot of ways of people to get involved and help
out and they put it all over the website and make you feel bad
for not doing any thing.
How it specifically speaks to it’s target audience
By having all the different ways of how to get involved on the
website it makes it fells like there just talking to you and no
one else and that no one but you can change the
environment.

11. CAMRA NORTH HERTS
Methods of promotion
They help out local pubs around Hertfordshire and give them
tips on choosing the right ale to serve and the wrong ale. They
also believe in British brewed ale which is good as a lot of
people these days believe strongly in using British products
instead of other ones from abroad.
Before and after
They are also throwing beer festivals around Hertfordshire to
gain more followers and more and more people are joining but
they still have a way to go until all pubs in Hertfordshire follow
there beliefs.
Aims of campaign
There main aims are promoting real ale, cider and perry and the
traditional British pub.

12. CAMRA NORTH HERTS
Target audience
There target audience would be people over the age of 18 as that is the
age you have to be to dink alcohol. It would also be for mainly men as
ale is portrayed as a ‘man’ drink and might be for older men.
Examples of products
They have UK camra beer festivals and participate in other local beer
festivals and promote them. They also have a thing called local pubs
week where they raise the profile and importance of local pubs in the
community, encourage anyone to use local pubs more often and
encourage pubs to make events during the week to entice more trade.
How successful it is
They do encourage more pubs every week but there still a lot of pubs
that do not follow the same beliefs as camra as it saves them money
using other alcohol imported from other countries.

13. CAMRA NORTH HERTS
Persuasive techniques
They use the fact that a lot of pubs are closing down due to
not a lot of people using them, this means that a lot of people
loose there jobs, which as this is bad as there is not a lot of
other jobs out there. So by saying that there, in the long run,
saving peoples jobs they gain a lot more people supporting
there campaign.
How it specifically speaks to it’s target audience
They promote a lot of events that there target audience would
be interested in and they also use sport a lot as there target
audience is older men and they gain there attention more if
they incorporate something they are interested in.